Australia Wealth Management: HNW Investors 2025

This report provides comprehensive analysis of the investment preferences of Australia's HNW individuals. It profiles HNW investors in terms of their demographics; examines the allocation of HNW investors’ portfolios; analyzes their propensity to invest offshore; and explores their product and service demand. The report is based on the proprietary Global Wealth Managers Survey.

The Australian HNW market is dominated by professional and high earning males, but female HNWs and entrepreneurs are also a lucrative target market for wealth managers. In a highly competitive market such as this, advisory mandates have the highest demand, yet offering a multi-service proposition underpinned by the ability to provide sophisticated investments will be crucial. A burgeoning appetite for robo-advice coupled with increasing demand for commodities, inheritance planning, and trust management services provide arguably the most significant growth opportunities for wealth managers in the foreseeable future.

Scope

• Expats constitute 12.3% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.
• Robo-advice accounts for 13.4% of the Australian HNW portfolio and has strong current demand.
• The average Australian HNW investor offshores 35% of their wealth abroad; this proportion is expected to increase over the next 12 months.

Reasons to Buy

• Understand Australia's HNW wealth market, including the investment preferences of HNW individuals.
• Develop and enhance your client targeting strategies using our data on HNW demographics and sources of wealth.
• Tailor your investment product portfolio to match current and future demand for different asset classes among HNW individuals.