UK Insurance: Competitor Benchmarking 2026

This report provides a comprehensive benchmarking analysis of the UK personal lines insurance market, covering household, motor, travel, and pet insurance. Leveraging findings from the analyst’s 2025 UK Insurance Consumer Survey, it examines overall market shares in each line, as well as split by level of affluence. The report also explores policyholders’ tenure with their current insurer, Net Promoter Score results, and consumers' likelihood to recommend across a range of metrics.

The UK personal lines insurance market shows clear differences in customer profiles across providers. Certain product lines are more heavily concentrated among older customers, while others attract younger segments, reflecting differing customer needs and insurer strategies. There is also a noticeable divide between how insurers target customers by value.

Report Scope

• Household insurance is heavily skewed toward older customers, with several providers showing strong concentration in later-life segments.
• Most insurance markets are weighted toward mass-market customers, with more limited penetration among higher-value segments.
• Customer satisfaction and advocacy vary significantly across providers, highlighting clear performance differences in service delivery.

Reasons to Buy

• Gain a comprehensive overview of performance across key UK insurers, helping benchmark your position in the market.
• Understand age- and affluence-based customer trends to better tailor your product offerings and marketing strategies.
• Uncover which insurers are excelling in customer satisfaction and advocacy, and what sets them apart.
• Identify strategic opportunities to strengthen brand perception and improve customer retention.
• Leverage data-driven insights to inform decision-making around product development, distribution, and customer engagement initiatives.