PropTech - Global Strategic Business Report

The global market for PropTech was valued at US$42.1 Billion in 2024 and is projected to reach US$104.0 Billion by 2030, growing at a CAGR of 16.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the PropTech market.

Global 'PropTech' Market - What’s Driving the Digital Disruption of Real Estate?

Is the Real Estate Sector Ready for Its Digital Transformation Moment?

Once regarded as a laggard in digital adoption, the global real estate industry is now undergoing a dramatic transformation powered by the rise of Property Technology, or PropTech. The shift is being propelled by the urgent need for transparency, efficiency, and real-time data in managing, buying, selling, and leasing property assets. PropTech encompasses a wide range of digital tools - from AI-powered property valuation platforms and virtual tour software to digital tenant management and blockchain-based title verification. As traditional real estate players face pressure to modernize operations and cater to increasingly tech-savvy clients, the adoption of end-to-end digital platforms has surged. Real estate brokers, asset managers, and landlords are embracing cloud-based CRMs, predictive analytics for pricing strategies, and automated workflow systems to improve service delivery and streamline operations. Even governments are integrating PropTech into urban planning and property registration to reduce fraud and administrative bottlenecks. At the same time, changing consumer behavior - particularly among millennials and Gen Z - is reinforcing the need for mobile-first solutions, digital documentation, and frictionless transactions. As a result, PropTech is not only redefining how real estate operates but also creating entirely new business models, such as iBuying and fractional ownership, thereby reshaping the future of property markets globally.

How Are Emerging Technologies Reconstructing the Built Environment?

Technological innovations are deeply embedding themselves into the physical and operational structure of buildings through PropTech. Smart building technologies, powered by IoT sensors, real-time monitoring systems, and AI-driven energy management platforms, are redefining commercial and residential spaces. Building owners and developers are increasingly integrating PropTech solutions to enhance energy efficiency, optimize space utilization, and improve tenant experiences. For example, smart HVAC systems, occupancy analytics, predictive maintenance tools, and integrated security systems are enabling buildings to become more autonomous and cost-effective. These solutions not only drive operational savings but also contribute to achieving sustainability goals - an increasingly crucial factor in property investment and development. Moreover, digital twin technologies are gaining traction in large infrastructure projects, enabling stakeholders to simulate, test, and monitor building performance throughout its lifecycle. In parallel, construction technology startups are using PropTech to accelerate project delivery through modular construction, site digitization, and supply chain optimization. The convergence of 5G connectivity and AI is also pushing the boundaries of what's possible in connected buildings, allowing for seamless interoperability across devices and platforms. As cities evolve into smart urban ecosystems, PropTech is playing a foundational role in reimagining how spaces are built, used, and managed for maximum efficiency and value creation.

Are Changing End-User Expectations Redefining Real Estate Transactions?

User-centric design and digital-first experiences are becoming the new standard in property transactions, reshaping how consumers and businesses engage with real estate. From virtual home tours and AI chatbots to instant mortgage approvals and blockchain-backed contracts, buyers and renters now expect an experience that mirrors the convenience of online retail or banking. This shift is not just affecting residential buyers; institutional investors and commercial tenants are also demanding faster, more transparent transactions supported by data-driven insights and tech-enabled due diligence. PropTech platforms are making it possible to compare properties, assess value, review legal documents, and close deals entirely online - eliminating friction, improving trust, and reducing turnaround times. Furthermore, the rise of remote work and flexible lifestyles is fostering demand for dynamic property models such as co-living, co-working, and short-term rentals, all of which are heavily dependent on PropTech for space optimization, tenant engagement, and operations. As more consumers embrace virtual and augmented reality to explore properties and neighborhood amenities, real estate firms are investing in immersive digital content to remain competitive. The push for seamless, tech-integrated real estate experiences is reshaping marketing strategies, customer acquisition, and after-sales services. In this climate, PropTech is evolving from an operational tool to a strategic lever for growth and differentiation across the real estate value chain.

The Growth in the PropTech Market Is Driven by Several Factors…

The growth in the PropTech market is driven by several factors rooted in advanced technologies, changing end-use environments, and evolving consumer behaviors. On the technological front, the integration of artificial intelligence, big data analytics, IoT, and blockchain is enabling automation, predictive modeling, and enhanced security in property-related processes, significantly reducing operational friction and costs. From an end-use perspective, sectors like commercial real estate, multifamily housing, and mixed-use developments are increasingly relying on PropTech to meet performance benchmarks, optimize asset management, and deliver personalized tenant services. Institutional investors and property management firms are deploying digital tools for portfolio monitoring, risk assessment, and real-time reporting, creating a data-centric approach to property ownership and investment. On the consumer side, the demand for hyper-personalized, mobile-accessible, and experience-driven real estate services is influencing the rapid development of user-friendly platforms that simplify search, transaction, and property management processes. Additionally, the acceleration of smart city initiatives and green building regulations in various regions is incentivizing the adoption of connected technologies that enhance sustainability and regulatory compliance. The growing influence of real estate startups, venture capital funding, and cross-industry partnerships is further catalyzing innovation, leading to the proliferation of PropTech across both mature and emerging markets. These combined dynamics are not only fueling global expansion but also positioning PropTech as a transformative force in the reinvention of the real estate industry.

Report Scope

The report analyzes the PropTech market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Property Type (Residential, Commercial, Industrial); Deployment (Cloud, On-Premise); End-User (Housing Associations, Property Managers / Agents, Property Investors, Other End-Users).

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Residential Property segment, which is expected to reach US$67.9 Billion by 2030 with a CAGR of a 18.3%. The Commercial Property segment is also set to grow at 12.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $11.1 Billion in 2024, and China, forecasted to grow at an impressive 15.2% CAGR to reach $16.0 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global PropTech Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global PropTech Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global PropTech Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Airbnb, AppFolio, Blend, Compass, Fundrise and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 34 companies featured in this PropTech market report include:

• Airbnb
• AppFolio
• Blend
• Compass
• Fundrise
• Habi
• Home365
• HomeLight
• Lessen
• Matterport
• OneDome
• Opendoor
• Pacaso
• Placester
• PropHero
• RealPage
• Redfin
• Reonomy
• VTS
• Zillow

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What's Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry