The global market for Digital Video Advertising was valued at US$112.6 Billion in 2024 and is projected to reach US$442.8 Billion by 2030, growing at a CAGR of 25.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Digital Video Advertising market.
Moreover, the growing preference for short-form, snackable content - particularly among Gen Z and millennials - is shaping ad formats toward skippable pre-rolls, in-feed native video, and shoppable live streams. Innovations in programmatic buying, real-time bidding (RTB), and audience targeting have enabled advertisers to deliver hyper-personalized content at scale. Simultaneously, the integration of artificial intelligence and machine learning into campaign optimization is revolutionizing the way video ads are planned, sequenced, and measured, allowing for dynamic creative optimization (DCO) that tailors messaging to user behavior in real time.
Connected TV is another critical technology reshaping the space. Unlike traditional broadcast, CTV enables addressable advertising, which allows brands to serve different ads to different households watching the same program. This has opened up new inventory pools and monetization models for publishers, and a more efficient return on ad spend (ROAS) for brands. Furthermore, CTV and OTT platforms offer better measurement tools through server-side ad insertion (SSAI), second-by-second viewer tracking, and attribution modeling, addressing one of the long-standing gaps in digital ad performance transparency. Interactive video ads, such as clickable overlays and end-screen calls to action, are also gaining traction as brands seek more direct consumer engagement.
Another significant end-use trend is the rise of direct-to-consumer (DTC) brands, which are using digital video not just for awareness but also for customer acquisition and conversion. These brands rely heavily on performance video marketing, which uses granular metrics like video completion rates, retargeting engagement, and post-click behavior to refine campaign performance. Educational institutions and online learning platforms are also utilizing video to attract prospective students and promote credentialing programs, often using testimonial or explainer formats. The increasingly transactional role of video - beyond storytelling - underscores its growing strategic value across industries.
Another key growth driver is the evolution of audience data collection and consent-based targeting, driven by third-party cookie deprecation. As first-party and contextual data become more important, advertisers are turning to video formats that generate rich interaction signals, such as watch time, engagement rate, and dwell time, which feed into performance attribution models. Furthermore, the expansion of programmatic video across emerging markets, enabled by increasing digital penetration and affordable data plans, is creating new monetization opportunities for publishers and ad tech providers. Finally, the integration of commerce into video - especially in formats like shoppable ads and livestream commerce - is blurring the lines between content and transaction, making video not just an engagement tool but a direct revenue channel for brands.
Segments: Type (Desktop, Mobile); Vertical (Retail, IT & Telecom, Media & Entertainment, Automotive, Financial Services, Consumer Goods & Electronics, Other Verticals).
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
Digital Video Advertising Market - Key Trends & Drivers Summarized
What Forces Are Transforming the Landscape of Digital Video Advertising Globally?
Digital video advertising has rapidly become one of the most dynamic and influential segments within the digital advertising ecosystem. The shift from traditional TV to connected TV (CTV), social media video platforms, and mobile-first consumption has radically altered how brands engage audiences. With global internet penetration surpassing 65% and mobile devices accounting for over 55% of all video views, advertisers are aggressively reallocating budgets from static display and broadcast ads to immersive video formats. Platforms like YouTube, TikTok, Instagram Reels, and streaming services such as Hulu and Roku are now central pillars in omnichannel marketing strategies.Moreover, the growing preference for short-form, snackable content - particularly among Gen Z and millennials - is shaping ad formats toward skippable pre-rolls, in-feed native video, and shoppable live streams. Innovations in programmatic buying, real-time bidding (RTB), and audience targeting have enabled advertisers to deliver hyper-personalized content at scale. Simultaneously, the integration of artificial intelligence and machine learning into campaign optimization is revolutionizing the way video ads are planned, sequenced, and measured, allowing for dynamic creative optimization (DCO) that tailors messaging to user behavior in real time.
How Are Technologies Like AI, Data Analytics, and CTV Redefining Value for Advertisers?
Technological sophistication is redefining the utility of digital video advertising beyond impressions and click-throughs. AI-driven contextual targeting, for example, allows platforms to analyze video content frame-by-frame and insert ads that match the theme or sentiment of the content - enhancing relevance and user engagement. Additionally, advancements in predictive analytics are helping advertisers forecast consumer intent with far greater accuracy, enabling smarter audience segmentation and media planning. The widespread adoption of AI is also reducing ad waste by optimizing ad placement, bidding strategies, and frequency capping in real time.Connected TV is another critical technology reshaping the space. Unlike traditional broadcast, CTV enables addressable advertising, which allows brands to serve different ads to different households watching the same program. This has opened up new inventory pools and monetization models for publishers, and a more efficient return on ad spend (ROAS) for brands. Furthermore, CTV and OTT platforms offer better measurement tools through server-side ad insertion (SSAI), second-by-second viewer tracking, and attribution modeling, addressing one of the long-standing gaps in digital ad performance transparency. Interactive video ads, such as clickable overlays and end-screen calls to action, are also gaining traction as brands seek more direct consumer engagement.
Where Is Demand Coming From - and How Are End-Use Sectors Reshaping Content Strategies?
The demand for digital video advertising is no longer limited to retail or media-centric brands. Financial services, healthcare, automotive, travel, and even government agencies are leveraging video to enhance reach, trust, and user education. For instance, healthcare providers are investing in educational video campaigns to demystify complex medical topics and drive patient onboarding, while automotive brands are using 360-degree videos and virtual showrooms to replicate in-person experiences. This expanding advertiser base is pushing content strategies toward greater localization, inclusivity, and format diversification.Another significant end-use trend is the rise of direct-to-consumer (DTC) brands, which are using digital video not just for awareness but also for customer acquisition and conversion. These brands rely heavily on performance video marketing, which uses granular metrics like video completion rates, retargeting engagement, and post-click behavior to refine campaign performance. Educational institutions and online learning platforms are also utilizing video to attract prospective students and promote credentialing programs, often using testimonial or explainer formats. The increasingly transactional role of video - beyond storytelling - underscores its growing strategic value across industries.
What Is Driving the Surge in the Digital Video Advertising Market?
The growth in the digital video advertising market is driven by several factors directly tied to technological advances and evolving media consumption habits. A major driver is the surge in mobile video consumption, which has catalyzed the development of vertical video formats, autoplay feeds, and short-form content environments optimized for mobile screens. Additionally, the widespread adoption of 5G networks is enabling seamless high-definition video streaming, thereby enhancing viewer experience and encouraging more frequent video engagement. These infrastructural improvements are pushing advertisers to invest more in mobile-first and video-first campaigns.Another key growth driver is the evolution of audience data collection and consent-based targeting, driven by third-party cookie deprecation. As first-party and contextual data become more important, advertisers are turning to video formats that generate rich interaction signals, such as watch time, engagement rate, and dwell time, which feed into performance attribution models. Furthermore, the expansion of programmatic video across emerging markets, enabled by increasing digital penetration and affordable data plans, is creating new monetization opportunities for publishers and ad tech providers. Finally, the integration of commerce into video - especially in formats like shoppable ads and livestream commerce - is blurring the lines between content and transaction, making video not just an engagement tool but a direct revenue channel for brands.
Report Scope
The report analyzes the Digital Video Advertising market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments: Type (Desktop, Mobile); Vertical (Retail, IT & Telecom, Media & Entertainment, Automotive, Financial Services, Consumer Goods & Electronics, Other Verticals).
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Desktop Advertising segment, which is expected to reach US$274.5 Billion by 2030 with a CAGR of a 23.4%. The Mobile Advertising segment is also set to grow at 30.1% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $30.7 Billion in 2024, and China, forecasted to grow at an impressive 33.5% CAGR to reach $107.0 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Digital Video Advertising Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Digital Video Advertising Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Digital Video Advertising Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Adobe Inc., Alphabet Inc. (Google), Amazon.com, Inc., ByteDance Ltd. (TikTok), Conversant Solutions, LLC and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 37 companies featured in this Digital Video Advertising market report include:
- Adobe Inc.
- Alphabet Inc. (Google)
- Amazon.com, Inc.
- ByteDance Ltd. (TikTok)
- Conversant Solutions, LLC
- ExoClick
- Innovid
- MediaMath
- Meta Platforms, Inc. (Facebook)
- Nexxen International Ltd.
- Omnicom Group Inc.
- Publicis Groupe
- PubMatic, Inc.
- Seedtag Advertising, S.L.
- Snap Inc.
- SpotX, Inc.
- The Trade Desk, Inc.
- Tremor International Ltd.
- Viant Technology LLC
- WPP plc
Tariff Impact Analysis: Key Insights for 2025
Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
What's Included in This Edition:
- Tariff-adjusted market forecasts by region and segment
- Analysis of cost and supply chain implications by sourcing and trade exposure
- Strategic insights into geographic shifts
Buyers receive a free July 2025 update with:
- Finalized tariff impacts and new trade agreement effects
- Updated projections reflecting global sourcing and cost shifts
- Expanded country-specific coverage across the industry
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISCANADAITALYSPAINRUSSIAREST OF EUROPESOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adobe Inc.
- Alphabet Inc. (Google)
- Amazon.com, Inc.
- ByteDance Ltd. (TikTok)
- Conversant Solutions, LLC
- ExoClick
- Innovid
- MediaMath
- Meta Platforms, Inc. (Facebook)
- Nexxen International Ltd.
- Omnicom Group Inc.
- Publicis Groupe
- PubMatic, Inc.
- Seedtag Advertising, S.L.
- Snap Inc.
- SpotX, Inc.
- The Trade Desk, Inc.
- Tremor International Ltd.
- Viant Technology LLC
- WPP plc
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 283 |
| Published | May 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 112.6 Billion |
| Forecasted Market Value ( USD | $ 442.8 Billion |
| Compound Annual Growth Rate | 25.6% |
| Regions Covered | Global |
