The global market for Embedded Banking was valued at US$19.7 Billion in 2024 and is projected to reach US$62.0 Billion by 2030, growing at a CAGR of 21.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Embedded Banking market.
This model is redefining customer interaction by allowing businesses to embed checking accounts, debit cards, and direct deposit options into apps for ride-hailing, e-commerce, creator platforms, and gig work. Companies like Shopify, Uber, and Toast are embedding banking rails into their ecosystems to retain customer funds, issue branded financial products, and drive monetization through interchange fees and float. BaaS providers such as Solarisbank, Synapse, Unit, and Treasury Prime are powering this shift by offering regulatory, ledger, and compliance layers as plug-and-play solutions for brands without banking licenses.
Fintech-forward digital brands are embedding banking to boost customer loyalty and engagement through tailored financial offerings. This includes creator platforms offering tip management, e-learning sites providing student wallets, and B2B SaaS companies offering accounts payable and receivable capabilities through integrated banking modules. Growth is especially strong in the U.S., U.K., India, and Europe, where open banking regulations and API ecosystems are mature. Developing markets are also beginning to see adoption through mobile money operators embedding lightweight banking experiences into retail and utility platforms.
From the end-use perspective, platforms seeking to control more of the user journey - from onboarding to payment - are embedding banking to boost retention, enable upselling, and gather richer transaction data. The rise of vertical SaaS and marketplace platforms is a major accelerant, as embedded banking allows them to evolve into full-stack business ecosystems. Regulatory trends such as PSD2 in Europe and open banking frameworks globally are also simplifying access to banking data and services via APIs. Together, these drivers are positioning embedded banking as a transformative force across sectors, enabling financial services to become invisible, personalized, and embedded at the point of need.
Segments: Type (Payment Processing, Lending, Contactless Payment, Wealth Management, Other Types); Vertical (Retail & E-Commerce, Transportation & Logistics, Healthcare, Media & Entertainment, Other Verticals).
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
Global Embedded Banking Market - Key Trends & Drivers Summarized
How Is Embedded Banking Transforming the Financial Experience Across Digital Platforms?
Embedded banking refers to the seamless integration of core banking services - such as account creation, payments, fund transfers, and balance management - into non-financial platforms. It allows digital brands, marketplaces, SaaS providers, and consumer apps to offer financial functionality directly within their user environments, bypassing the need to redirect customers to traditional banks. By leveraging APIs, Banking-as-a-Service (BaaS) infrastructure, and fintech-bank partnerships, embedded banking creates frictionless financial experiences tailored to specific digital ecosystems.This model is redefining customer interaction by allowing businesses to embed checking accounts, debit cards, and direct deposit options into apps for ride-hailing, e-commerce, creator platforms, and gig work. Companies like Shopify, Uber, and Toast are embedding banking rails into their ecosystems to retain customer funds, issue branded financial products, and drive monetization through interchange fees and float. BaaS providers such as Solarisbank, Synapse, Unit, and Treasury Prime are powering this shift by offering regulatory, ledger, and compliance layers as plug-and-play solutions for brands without banking licenses.
Which Verticals and Business Models Are Accelerating Embedded Banking Adoption?
The most significant adoption of embedded banking is occurring in e-commerce, logistics, gig economy, and platform-based service industries. Merchants on platforms like Amazon or Etsy can now open business checking accounts, manage earnings, and access working capital loans - all without leaving the ecosystem. In the gig economy, embedded accounts allow drivers and freelancers to receive instant payments, manage income, and even access tax tools or insurance products directly from their work apps.Fintech-forward digital brands are embedding banking to boost customer loyalty and engagement through tailored financial offerings. This includes creator platforms offering tip management, e-learning sites providing student wallets, and B2B SaaS companies offering accounts payable and receivable capabilities through integrated banking modules. Growth is especially strong in the U.S., U.K., India, and Europe, where open banking regulations and API ecosystems are mature. Developing markets are also beginning to see adoption through mobile money operators embedding lightweight banking experiences into retail and utility platforms.
The Growth in the Embedded Banking Market Is Driven by Several Factors…
The growth in the embedded banking market is driven by technological maturation in API-based financial infrastructure, a shift toward platform-centric commerce models, and rising demand for contextual financial services. On the technology side, improvements in real-time ledger systems, KYC automation, fraud prevention APIs, and modular compliance stacks are enabling scalable, secure deployment of banking features inside non-bank platforms. Additionally, programmable card issuance and digital wallet APIs are allowing companies to launch branded financial services with minimal overhead.From the end-use perspective, platforms seeking to control more of the user journey - from onboarding to payment - are embedding banking to boost retention, enable upselling, and gather richer transaction data. The rise of vertical SaaS and marketplace platforms is a major accelerant, as embedded banking allows them to evolve into full-stack business ecosystems. Regulatory trends such as PSD2 in Europe and open banking frameworks globally are also simplifying access to banking data and services via APIs. Together, these drivers are positioning embedded banking as a transformative force across sectors, enabling financial services to become invisible, personalized, and embedded at the point of need.
Report Scope
The report analyzes the Embedded Banking market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments: Type (Payment Processing, Lending, Contactless Payment, Wealth Management, Other Types); Vertical (Retail & E-Commerce, Transportation & Logistics, Healthcare, Media & Entertainment, Other Verticals).
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Payment Processing segment, which is expected to reach US$23.5 Billion by 2030 with a CAGR of a 21.3%. The Lending segment is also set to grow at 18.1% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $5.4 Billion in 2024, and China, forecasted to grow at an impressive 28.2% CAGR to reach $14.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Embedded Banking Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Embedded Banking Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Embedded Banking Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Alviere, Bond, Cross River Bank, Galileo Financial Technologies, J.P. Morgan and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 44 companies featured in this Embedded Banking market report include:
- Alviere
- Bond
- Cross River Bank
- Galileo Financial Technologies
- J.P. Morgan
- Marqeta
- OpenPayd
- Plaid
- Railsr (formerly Railsbank)
- Solaris SE
- Stripe
- Swan
- Synapse
- Treasury Prime
- Unit
- Veem
- Zeta
Tariff Impact Analysis: Key Insights for 2025
Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
What's Included in This Edition:
- Tariff-adjusted market forecasts by region and segment
- Analysis of cost and supply chain implications by sourcing and trade exposure
- Strategic insights into geographic shifts
Buyers receive a free July 2025 update with:
- Finalized tariff impacts and new trade agreement effects
- Updated projections reflecting global sourcing and cost shifts
- Expanded country-specific coverage across the industry
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISCANADAITALYSPAINRUSSIAREST OF EUROPESOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alviere
- Bond
- Cross River Bank
- Galileo Financial Technologies
- J.P. Morgan
- Marqeta
- OpenPayd
- Plaid
- Railsr (formerly Railsbank)
- Solaris SE
- Stripe
- Swan
- Synapse
- Treasury Prime
- Unit
- Veem
- Zeta
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 293 |
| Published | May 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 19.7 Billion |
| Forecasted Market Value ( USD | $ 62 Billion |
| Compound Annual Growth Rate | 21.0% |
| Regions Covered | Global |
