Event Sponsorship Benchmarks for Fairs and Festivals

1.1 Interactions per Activation Hour
1.2 Interactions per Event Day
1.3 Cost per Interaction
1.4 Sampling/ Interaction Type
1.5 Interaction Benchmarks by Industry Category
1.6 Cost per Event Day
1.7 Cost per Event Day Benchmarks by Industry Category
1.8 Gender Prevalence Overall
1.9 Gender Prevalence Benchmarks by Industry Category
1.10 Age/ Generation Prevalence Overall
1.11 Age/ Generation Prevalence Benchmarks by Industry Category
1.12 Parental Status Prevalence Overall
1.13 Parental Status Prevalence Benchmarks by Industry Category
1.14 Consumer Brand Awareness Overall
1.15 Consumer Brand Awareness Benchmarks by Gender
1.16 Consumer Brand Awareness Benchmarks by Generation
1.17 Consumer Brand Awareness Benchmarks by Parental Status
1.18 Consumer Brand Awareness Benchmarks by Industry Category
1.19 Consumer Recommend Intent/ Advocacy Overall
1.20 Consumer Recommend Intent/ Advocacy Benchmarks by Gender
1.21 Consumer Recommend Intent/ Advocacy Benchmarks by Generation
1.22 Consumer Recommend Intent/ Advocacy Benchmarks by Parental Status
1.23 Consumer Recommend Intent/ Advocacy Benchmarks by Industry Category
1.24 Consumer Purchase Intent Overall
1.25 Consumer Loyalty Benchmarks by Gender
1.26 Consumer Purchase Intent Benchmarks by Generation
1.27 Consumer Purchase Intent Benchmarks by Parental Status
1.28 Consumer Purchase Intent Benchmarks by Industry Category
1.29 Current Customers/ Buyers Purchase Intent Benchmarks by Gender
1.30 Current Customers/ Buyers Purchase Intent Benchmarks by Generation
1.31 Current Customers/ Buyers Purchase Intent Benchmarks by Parental Status
1.32 Current Customers/ Buyers Purchase Intent Benchmarks by Industry Category
1.33 Win-Back Consumers Purchase Intent Benchmarks by Gender
1.34 Win-Back Consumers Purchase Intent Benchmarks by Generation
1.35 Win-Back Consumers Purchase Intent Benchmarks by Parental Status
1.36 Win-Back Consumer Purchase Intent Benchmarks by Industry Category
1.37 Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Gender
1.38 Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Generation
1.39 Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Parental Status
1.40 Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Industry Category
1.41 Sample Impression Benchmark Values by Media Channel
1.42 Word-of-Mouth Averages: People Told
1.43 Sample Experiential Revenue Model
1.44 Metrics Required for Experiential ROI Modeling
1.45 Derived Return-on-Investment (ROI) Benchmarks
1.46 Derived ROI Variation by Product Price and Event Budget
1.47 Derived ROI Benchmarks by Industry Category
1.48 Direct ROI Benchmarks Overall
1.49 Direct ROI Benchmarks by Industry Category
1.50 Full Database Overview: Generation Exit Interview Counts by Gender
1.51 Full Database Overview: Parental Status Exit Interview Counts by Gender
1.52 Full Database Overview: Industry and Venue Classification Counts
1.53 Full Database Overview: Consumer Interview Counts by Geographic Region and State

2.1. Some Legal Context
2.2. This Report and Other Reports Available

3.1. Designing a Winning Marketing Campaign
3.2. Selling to Stakeholders
3.3. Negotiating Better Venue/Sponsorship Agreements
3.4. Validating a Proposal's Performance Promises and Budget
3.5. Managing Campaign Performance

4.1. Measuring Experiential and Event Marketing
4.2. How Event Marketing Drives Purchase Behavior
4.3. How to Generate Consumer Insights with your Event Marketing Data

5.1. How to Choose the Most Appropriate Benchmarks
5.2. Table Structure and Data Anonymity

6.1. Introduction
6.2. Event Marketing Efficiency
6.3. Cost per Event Day
6.4. Event Marketing Reach Quality
6.5. Benchmarking Event Marketing Reach Quality

7.1. Introduction
7.2. The 4-Stage Purchase Cycle and Event Marketing Impact
7.3. Event Marketing Impact Metrics - Consumer Awareness
7.4. Event Marketing Impact Metrics - Advocacy and Purchase

8.1. What is ROI and What Drives It?
8.2. The PortMA ROI Model
8.3. Using ROI Modeling to Develop Campaign Strategy
8.4. PortMA's Return-on-Investment Benchmark Calculations

9.1. Full Benchmarking Database Profile
9.2. Benchmarking Definitions, Methodology and Analysts' Notes
9.3. Terms of Service