The global market for Oat-based Ingredients was valued at US$126.9 Million in 2024 and is projected to reach US$187.3 Million by 2030, growing at a CAGR of 6.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Oat-based Ingredients market.
The surging popularity of oat milk has been a major catalyst, redefining consumer expectations around plant-based beverages. Unlike almond or soy, oat-based beverages are considered more sustainable, allergen-friendly, and neutral in taste, making them suitable for barista blends, ready-to-drink smoothies, and dairy-free desserts. Parallel innovations in fermented oat bases, oat yogurts, and oat-derived creamers are diversifying the functional food segment. In bakery and cereal applications, oats offer functional viscosity, moisture retention, and fiber enrichment without compromising on taste or texture, enabling seamless incorporation into both traditional and gluten-free formulations.
In skincare and personal care, colloidal oatmeal and oat extracts are being integrated into moisturizers, cleansers, and anti-inflammatory treatments due to their proven efficacy in soothing dermatitis, eczema, and sensitive skin. The demand for hypoallergenic and plant-based cosmeceuticals is boosting the use of oats in baby care and dermo-cosmetic products. Clean beauty brands are formulating with oat milk and oat lipids as natural emulsifiers, humectants, and antioxidants. As personal wellness continues to blur the lines between diet and beauty, oats are finding expanded relevance as a “food as medicine” ingredient across wellness ecosystems.
On the supply side, oats’ resilience as a rotational crop and their lower water and carbon footprint compared to almonds or rice are strengthening their appeal in sustainable sourcing programs. The growth of organic and non-GMO oat farming in regions like North America, Northern Europe, and Australia is ensuring a steady supply chain for clean-label manufacturers. Companies are investing in vertically integrated operations and identity-preserved oat sourcing to meet traceability and sustainability mandates under frameworks like USDA Organic, EU Organic, and Fair Trade certifications.
In parallel, the global rise in functional snacking, personalized nutrition, and gut health awareness is boosting the use of oat-based fibers and prebiotics in snack bars, cereals, and nutrition shakes. Regulatory approvals for heart health and cholesterol claims, especially in the U.S., EU, and Asia-Pacific, are helping brands position oat ingredients as scientifically validated wellness enhancers. In emerging markets, oats are gaining popularity in infant nutrition and senior health products, supported by cultural acceptance and nutritional familiarity.
With innovations in ingredient processing, increasing adoption in both food and beauty categories, and robust consumer trust in oats’ health and sustainability profile, the oat-based ingredients market is primed for accelerated global growth. Manufacturers across sectors are expanding their oat portfolios to meet evolving consumer expectations around clean-label, multifunctional, and ethically sourced ingredients.
Segments: Distribution Channel (Online, Offline); Application (Breakfast Cereals, Bakery & Confectionery, Cosmetics, Animal Feed, Pharmaceuticals, Other Applications).
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
Global Oat-Based Ingredients Market - Key Trends & Drivers Summarized
Why Are Oats Becoming the Cornerstone of Plant-Based Nutrition and Clean-Label Innovation?
Oat-based ingredients are emerging as highly versatile, nutrient-rich components in the global food and beverage industry, driven by the convergence of plant-based dietary trends, sustainability preferences, and functional nutrition. From oat flour, bran, and fiber to oat milk concentrates and hydrolyzed oat proteins, ingredient suppliers are expanding their product portfolios to serve a wide range of applications including dairy alternatives, bakery goods, infant nutrition, personal care, and clinical foods. Oats’ naturally high beta-glucan content, low allergenicity, and mild sensory profile make them especially attractive for clean-label product developers and health-conscious consumers.The surging popularity of oat milk has been a major catalyst, redefining consumer expectations around plant-based beverages. Unlike almond or soy, oat-based beverages are considered more sustainable, allergen-friendly, and neutral in taste, making them suitable for barista blends, ready-to-drink smoothies, and dairy-free desserts. Parallel innovations in fermented oat bases, oat yogurts, and oat-derived creamers are diversifying the functional food segment. In bakery and cereal applications, oats offer functional viscosity, moisture retention, and fiber enrichment without compromising on taste or texture, enabling seamless incorporation into both traditional and gluten-free formulations.
What Is Driving Food and Beauty Brands Toward Oat-Derived Functional Ingredients?
Functional food and personal care manufacturers are increasingly turning to oats as a source of soluble fiber, antioxidants, and plant-based protein. Beta-glucan, a well-known cholesterol-lowering soluble fiber found in oats, is gaining renewed interest for its prebiotic potential and immune-modulatory effects. In sports nutrition and meal replacement products, oat-derived protein concentrates and peptides are being positioned as clean, sustainable alternatives to soy and whey. Oat fiber is also used for satiety enhancement, sugar replacement, and texture modification in high-fiber or reduced-calorie foods.In skincare and personal care, colloidal oatmeal and oat extracts are being integrated into moisturizers, cleansers, and anti-inflammatory treatments due to their proven efficacy in soothing dermatitis, eczema, and sensitive skin. The demand for hypoallergenic and plant-based cosmeceuticals is boosting the use of oats in baby care and dermo-cosmetic products. Clean beauty brands are formulating with oat milk and oat lipids as natural emulsifiers, humectants, and antioxidants. As personal wellness continues to blur the lines between diet and beauty, oats are finding expanded relevance as a “food as medicine” ingredient across wellness ecosystems.
How Are Processing Innovations and Crop Economics Shaping Market Expansion?
Technological advancements in enzymatic hydrolysis, fractionation, and fermentation are enabling the development of high-purity oat ingredients with enhanced functional and nutritional properties. Enzymatically treated oat bases now deliver smoother mouthfeel and extended shelf life in dairy alternatives, while fermented oats are being explored for gut health and flavor development in beverages and spoonable yogurts. Dry and wet milling techniques are also being refined to preserve the integrity of oat proteins, dietary fiber, and phytonutrients during ingredient extraction and formulation.On the supply side, oats’ resilience as a rotational crop and their lower water and carbon footprint compared to almonds or rice are strengthening their appeal in sustainable sourcing programs. The growth of organic and non-GMO oat farming in regions like North America, Northern Europe, and Australia is ensuring a steady supply chain for clean-label manufacturers. Companies are investing in vertically integrated operations and identity-preserved oat sourcing to meet traceability and sustainability mandates under frameworks like USDA Organic, EU Organic, and Fair Trade certifications.
What’s Fueling the Rapid Growth of the Oat-Based Ingredients Market?
The growth in the oat-based ingredients market is driven by several interconnected trends linked to plant-based dietary shifts, digestive wellness, and sustainable food system transformation. A major growth driver is the booming demand for dairy alternatives that offer creamy texture, allergen safety, and a neutral flavor profile - areas where oats outperform most plant-based competitors. With oat milk sales outpacing almond and soy in several markets, ingredient demand is rising for oat concentrates, starches, and flavor-neutral proteins tailored for beverage and dessert formulations.In parallel, the global rise in functional snacking, personalized nutrition, and gut health awareness is boosting the use of oat-based fibers and prebiotics in snack bars, cereals, and nutrition shakes. Regulatory approvals for heart health and cholesterol claims, especially in the U.S., EU, and Asia-Pacific, are helping brands position oat ingredients as scientifically validated wellness enhancers. In emerging markets, oats are gaining popularity in infant nutrition and senior health products, supported by cultural acceptance and nutritional familiarity.
With innovations in ingredient processing, increasing adoption in both food and beauty categories, and robust consumer trust in oats’ health and sustainability profile, the oat-based ingredients market is primed for accelerated global growth. Manufacturers across sectors are expanding their oat portfolios to meet evolving consumer expectations around clean-label, multifunctional, and ethically sourced ingredients.
Report Scope
The report analyzes the Oat-based Ingredients market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments: Distribution Channel (Online, Offline); Application (Breakfast Cereals, Bakery & Confectionery, Cosmetics, Animal Feed, Pharmaceuticals, Other Applications).
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Online Distribution Channel segment, which is expected to reach US$108.7 Million by 2030 with a CAGR of a 5.5%. The Offline Distribution Channel segment is also set to grow at 8.6% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $34.6 Million in 2024, and China, forecasted to grow at an impressive 10.3% CAGR to reach $38.4 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Oat-based Ingredients Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Oat-based Ingredients Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Oat-based Ingredients Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Abbott Laboratories, Avena Foods Limited, Blue Lake Milling, Bobo's Oat Bars, Britannia Industries and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 32 companies featured in this Oat-based Ingredients market report include:
- Abbott Laboratories
- Avena Foods Limited
- Blue Lake Milling
- Bobo's Oat Bars
- Britannia Industries
- Califia Farms
- Conagra Brands, Inc.
- General Mills Inc.
- Grain Millers, Inc.
- Hain Celestial Group Inc.
- Kellogg Company
- Mondelez International
- Morning Foods Ltd.
- Nairn's Oatcakes Ltd.
- Nature's Path Foods
- Oatly AB
- Pamela's Products
- PepsiCo (Quaker Oats Company)
- Richardson International Limited
- WK Kellogg Co.
Tariff Impact Analysis: Key Insights for 2025
Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
What's Included in This Edition:
- Tariff-adjusted market forecasts by region and segment
- Analysis of cost and supply chain implications by sourcing and trade exposure
- Strategic insights into geographic shifts
Buyers receive a free July 2025 update with:
- Finalized tariff impacts and new trade agreement effects
- Updated projections reflecting global sourcing and cost shifts
- Expanded country-specific coverage across the industry
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISCANADAITALYSPAINRUSSIAREST OF EUROPESOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Abbott Laboratories
- Avena Foods Limited
- Blue Lake Milling
- Bobo's Oat Bars
- Britannia Industries
- Califia Farms
- Conagra Brands, Inc.
- General Mills Inc.
- Grain Millers, Inc.
- Hain Celestial Group Inc.
- Kellogg Company
- Mondelez International
- Morning Foods Ltd.
- Nairn's Oatcakes Ltd.
- Nature's Path Foods
- Oatly AB
- Pamela's Products
- PepsiCo (Quaker Oats Company)
- Richardson International Limited
- WK Kellogg Co.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 275 |
| Published | May 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 126.9 Million |
| Forecasted Market Value ( USD | $ 187.3 Million |
| Compound Annual Growth Rate | 6.7% |
| Regions Covered | Global |
