Germany Wealth Management: HNW Investors 2025

This report provides comprehensive analysis of the investment preferences of German HNW individuals. It profiles HNW investors in terms of their demographics; examines the allocation of HNW investors’ portfolios; analyzes their propensity to invest offshore; and explores their product and service demand. The report is based on the analyst’s proprietary Global Wealth Managers Survey.

The German HNW market is dominated by professional and high-earning males, but female HNWs and entrepreneurs also represent a lucrative target market for wealth managers. In a highly competitive market such as this, execution-only mandates have the highest demand, yet offering a multi-service proposition underpinned by the ability to offer sophisticated investments is crucial. A burgeoning appetite for robo-advice coupled with increasing demand for equities, inheritance planning, and environmental, social, and governance investment services provide the most significant growth opportunities for wealth managers.

Scope

• Expats constitute 9.8% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.
• Robo-advice accounts for just 4% of the German HNW portfolio.
• The average German HNW investor offshores 36.2% of their wealth abroad; this proportion is expected to increase over the next 12 months.

Reasons to Buy

• Understand Germany's HNW wealth market, including the investment preferences of HNW individuals.
• Develop and enhance your client targeting strategies using our data on HNW demographics and sources of wealth.
• Tailor your investment product portfolio to match current and future demand for different asset classes among HNW individuals.