Opportunities in the Global Personal Hygiene Sector 2025

Rising awareness of the importance of personal hygiene among consumers is stimulating growth of the global personal hygiene sector. Moreover, rapid urbanization and improving purchasing power are benefiting sales. As a result, value sales of the global personal hygiene sector are anticipated to grow from $73.6 billion in 2024 to $86.6 billion in 2029 at a compound annual growth rate (CAGR) of 3.3%. In 2024, soap was the largest category by value, accounting for a share of 34.4%, followed by anti-perspirants & deodorants with 33.8%. The Americas was the leading market for personal hygiene in 2024, with a value share of 44.5%. Increasing health concerns among consumers pushed the demand for personal hygiene products in the Americas region.

Provides an overview of current personal hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Key Highlights

With growing concerns around synthetic ingredients in personal hygiene products among consumers, there has been a notable demand for natural and plant-based ingredients in personal hygiene products. As a result, manufacturers are formulating personal hygiene products using naturally sourced and safe ingredients. The persoanal hygiene sector is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global personal hygiene sector, analyzing data from 108 countries. It includes analysis on the following:

• Global snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the personal hygiene sector.
• Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes regional overview across five regions-Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe-highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.
• Consumer trends: Provides an overview of evolving consumer trends, supported by the analyst’s in-house consumer surveys, and product examples.
• Country deep-dive: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024-29, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the outlook for each region.
• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Distribution overview: Provides an analysis of the leading distribution channels in the global personal hygiene sector in 2024. It covers modern retail, traditional retail, specialist retailer, direct sellers, cash & carries & warehouse clubs, and other distribution channels.
• Packaging analysis*: The report provides percentage share (in 2024) and growth analysis (during 2024-29) for various pack materials, pack types, closures, and primary outer types based on volume sales of personal hygiene.
• Select industry metrics: The section provides topline statistics and analysis for different alternate datasets, such as patent filings, job analytics, and deals in the cosmetics and toiletries (C&T) industry in 2024.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates