North America Gasoline Gensets Market, By Country, Competition, Forecast and Opportunities 2020-2030F

The North America Gasoline Gensets Market was valued at USD 3.41 Billion in 2024, and is expected to reach USD 4.21 Billion by 2030, rising at a CAGR of 3.57%. Gasoline gensets - portable or stationary generators powered by gasoline - are widely used for backup and off-grid power generation. The market’s growth is supported by rising energy reliability concerns, more frequent weather-related disruptions, and increasing demand for emergency power in residential settings. Their affordability, ease of use, and portability make gasoline gensets particularly attractive for homeowners needing reliable power during outages. Severe weather events such as hurricanes and winter storms, along with aging grid infrastructure, continue to drive demand for these compact power solutions. As power outages become more common across the region, gasoline gensets are emerging as an accessible and essential energy backup for homes and light commercial use.

Key Market Drivers

Increasing Frequency and Severity of Power Outages Across North America

The growing instability of North America's electrical grid - fueled by extreme weather events and outdated infrastructure - is driving demand for gasoline gensets. As the region faces more frequent and severe disruptions from hurricanes, wildfires, and winter storms, both households and businesses are seeking reliable, short-term power solutions. Gasoline gensets are a cost-effective and mobile option for emergency energy supply, particularly in rural and high-risk areas. These units provide immediate access to electricity during outages, helping to power essential systems such as heating, refrigeration, and communication devices. States like California, Texas, and Louisiana have seen repeated large-scale outages, highlighting the vulnerability of centralized power systems. In 2023, the U.S. recorded over 25 major outage events affecting at least 100,000 customers each - up from just 14 in 2015 - emphasizing the growing need for decentralized power options like portable gasoline generators.

Key Market Challenges

Environmental Regulations and Emission Compliance Pressures

Environmental regulations present a significant hurdle for the gasoline gensets market in North America. These generators emit pollutants including carbon monoxide, nitrogen oxides, and volatile organic compounds, leading to stricter oversight from agencies like the U.S. Environmental Protection Agency (EPA) and the California Air Resources Board (CARB).

Regulatory initiatives aimed at phasing out small gasoline-powered engines and enforcing cleaner emissions are increasing compliance costs and limiting market growth in regions with tight environmental standards. Manufacturers must invest in advanced combustion technologies and emission control systems, which can raise production costs and reduce affordability for consumers. Uncertainty around future legislation also complicates inventory planning and market forecasting for distributors. As public awareness of climate change and sustainability grows, gasoline gensets may face declining consumer favor, further challenging their market position despite continued short-term demand.

Key Market Trends

Rising Adoption of Portable Generators for Residential Emergency Backup

A key trend shaping the North America gasoline gensets market is the growing consumer shift toward portable generators for home use during emergencies. Increasingly severe and unpredictable weather events are prompting homeowners to prioritize energy preparedness. Portable gasoline gensets offer a cost-effective and accessible solution for maintaining power during outages, especially for essential appliances and home systems.

Retail expansion - both in-store and online - has improved availability, and many consumers are now choosing inverter models that provide quieter operation and stable electricity suitable for sensitive electronics. This trend reflects a broader movement toward self-sufficiency and resilience, further encouraged by public advisories and emergency planning programs. As power reliability concerns persist, the residential segment for gasoline gensets is expected to maintain consistent growth, driven by consumer demand for dependable and easy-to-use backup solutions.

Key Market Players

• Generac Power Systems, Inc.
• Honda Motor Co., Ltd.
• Briggs & Stratton Corporation
• Caterpillar Inc.
• Cummins Inc.
• Yamaha Motor Co., Ltd.
• Kohler Co.
• Champion Power Equipment Inc.

Report Scope:

In this report, the North America Gasoline Gensets Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

North America Gasoline Gensets Market, By Type:

• Open-Frame Generators
• Enclosed Generators

North America Gasoline Gensets Market, By Fuel Consumption:

• Low Consumption
• Medium Consumption

North America Gasoline Gensets Market, By End-User:

• Industrial
• Commercial
• Residential

North America Gasoline Gensets Market, By Country:

• United States
• Canada
• Mexico

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the North America Gasoline Gensets Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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