Smart Packaging Market Report 2025

The smart packaging market size has grown strongly in recent years. It will grow from $23.89 billion in 2024 to $25.53 billion in 2025 at a compound annual growth rate (CAGR) of 6.9%. The growth during the historic period can be attributed to several factors, including the rising demand from the food and beverage industry, growing consumer awareness, shifting consumer behaviors, and an increased need for perishable food products and pharmaceuticals. Additionally, the implementation of stricter government policies on food safety has also played a significant role in driving the growth of smart packaging.

The smart packaging market size is expected to see strong growth in the next few years. It will grow to $32.95 billion in 2029 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be driven by several key factors, including the increasing focus on sustainability, the rise of e-commerce, and the growing need for sophisticated packaging solutions. Additionally, there is an escalating demand for durable and advanced packaging technology, along with a rise in the preference for smart and functional packaging. Major trends during this period include technological innovations, the exploration of nanotechnology, the use of biodegradable sensors and circuits, advancements in printed electronics, and a growing emphasis on personalization and customization.

The growth of the e-commerce industry is expected to drive the expansion of the smart packaging market. E-commerce involves the buying and selling of goods and services online through digital platforms such as websites, mobile apps, and online marketplaces. The sector is experiencing growth due to the increasing use of digital payment methods, offering consumers fast, secure, and convenient transaction options, which improve the overall shopping experience. This rise in e-commerce drives the demand for smart packaging by enhancing product protection, enabling authentication, and offering real-time tracking, which all contribute to an improved consumer experience. For example, in February 2025, the Census Bureau of the Department of Commerce reported that total e-commerce sales in 2024 reached $1.19 trillion, showing an 8.1% increase from 2023. As a result, the growing e-commerce industry is fueling the demand for smart packaging.

Companies in the smart packaging market are focusing on technological innovations such as advanced digital printing technologies to enhance packaging efficiency, enable real-time tracking, and improve product authentication. These digital printing methods allow for high-speed, precision printing that enables customized, data-driven packaging designs with features such as serialization, QR codes, and real-time tracking for improved functionality and branding. For instance, in April 2022, Sealed Air Corporation launched Prismiq, a digital packaging brand offering design services, digital printing, and smart packaging solutions. The initiative incorporates digital technologies such as unique digital IDs and connectivity to enhance packaging features and consumer interaction. One notable product from Prismiq is the Prismiq 5540, a high-speed digital printing system designed for precision printing on flexible materials, improving customization and efficiency in packaging production.

In February 2025, Kezzler AS, a software company based in Norway, acquired Scanbuy's smart packaging and QR code business for an undisclosed amount. This acquisition enhances Kezzler's expertise in digital engagement and QR code-based solutions, further strengthening its capabilities in smart packaging and improving consumer interaction. Scanbuy Inc. is a US-based company specializing in smart packaging and consumer engagement solutions.

Major players in the smart packaging market are BASF SE, Sysco Corporation, 3M Company, WestRock Company, International Paper Company, Amcor plc, Ball Corporation, Crown Holdings Inc., Stora Enso Oyj, Smurfit Kappa Group plc, Mondi plc, DS Smith Plc, Avery Dennison Corporation, Sappi Limited, Sonoco Products Company, Zebra Technologies Corporation, Sealed Air Corporation, Huhtamäki Oyj, E Ink Holdings Inc., Multisorb Technologies Inc., Schreiner Group GmbH & Co. KG, Identiv Inc., Pragmatic Semiconductor Ltd., Scanbuy Inc., Timestrip Ltd., Varcode Inc., Insignia Technologies Ltd., Touchcode (T+Ink), Keep-it Technologies AS, and Tetra Pak Group.

North America was the largest region in the smart packaging market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in smart packaging report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the smart packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Smart packaging refers to packaging solutions that integrate advanced technologies to improve functionality, product safety, and provide real-time data. These packaging systems interact with the product, user, or environment through sensors, indicators, or digital features.

The primary types of smart packaging include modified atmosphere packaging (MAP), active packaging, and intelligent packaging. Modified atmosphere packaging (MAP) is a technology that alters the gas composition within a package to extend the shelf life of perishable products. By controlling levels of oxygen, carbon dioxide, and nitrogen, it helps to slow spoilage and preserve freshness. These packaging solutions are applied to both solid and liquid products and are commonly used in industries such as food and beverages, personal care and cosmetics, pharmaceuticals, electronics, and e-commerce.

The smart packaging market research report is one of a series of new reports that provides smart packaging market statistics, including smart packaging industry global market size, regional shares, competitors with a smart packaging market share, detailed smart packaging market segments, market trends and opportunities, and any further data you may need to thrive in the smart packaging industry. This smart packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smart packaging market consists of sales of sensors, indicators, moisture regulators, coating films, and smart displays. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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