Nail Salon Market Report 2026

The nail salon market size has grown strongly in recent years. It will grow from $12.98 billion in 2025 to $14.08 billion in 2026 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to expansion of personal grooming culture, rising disposable income levels, growth of urban lifestyle trends, increasing participation of women in workforce, wider availability of professional nail services.

The nail salon market size is expected to see strong growth in the next few years. It will grow to $19.34 billion in 2030 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to growing influence of social media beauty trends, rising demand for personalized beauty experiences, expansion of premium salon chains, increasing preference for sustainable beauty products, growing adoption of online appointment platforms. Major trends in the forecast period include increasing demand for eco-friendly nail products, rising popularity of custom nail art services, growing adoption of digital booking platforms, expansion of premium and luxury nail services, enhanced focus on hygiene and safety standards.

The growing awareness of personal grooming and self-care is expected to drive the growth of the nail salon market. Personal grooming and self-care encompass activities that maintain physical appearance and well-being, including hygiene, skincare, hair care, and practices that promote both mental and physical health. The rising focus on personal grooming is largely due to increasing awareness about health, hygiene, and overall well-being, which has been influenced by social media and lifestyle shifts. Digital platforms frequently highlight beauty trends, skincare routines, and self-care practices, making people more conscious of their appearance and personal wellness. Nail salons play a key role in personal grooming by offering professional nail treatments that enhance appearance, promote relaxation, and improve well-being. For instance, in April 2024, the American Occupational Therapy Association (AOTA) reported that in 2023, 6% of male consumers sought celebrity-endorsed skincare products, a notable increase from 3% in 2022. Moreover, over 40% of male consumers prioritized skincare by incorporating products such as day, night, or anytime creams into their routines more frequently than other skincare products. As a result, the increasing focus on personal grooming and self-care is contributing to the growth of the nail salon market.

Leading companies in the nail salon market are forming strategic partnerships to enhance their services, improve durability, and offer unique aesthetic options. These collaborations enable brands to leverage shared resources, improve research and development, and expand their market reach, while accelerating the development and commercialization of innovative nail care solutions. Strategic alliances also help drive technological advancements, improve the customer experience, and introduce customizable nail care services. For example, in March 2023, XWELL, Inc., a US-based health and wellness solutions provider, partnered with Clockwork, a US-based beauty technology company, to launch an AI-powered express manicure service at John F. Kennedy International Airport. The service, which incorporates advanced AI and robotic automation, delivers precise and hygienic manicures in under 10 minutes, offering efficiency and convenience for busy travelers.

In October 2024, Townhouse Group Limited, a UK-based luxury nail salon brand, acquired nail salons from London Grace Commerce for an undisclosed amount. This acquisition allows Townhouse to expand its presence in the UK nail care market and redefine the nail care experience. London Grace Commerce is a UK-based nail salon specializing in high-quality nail treatments and beauty services.

Major companies operating in the nail salon market report are The Hammer & Nails Salon Group LLC., Milano Nail Spa The Heights, Bellacures, Regal Nails, Revive Nails & Spa, Allure Nails & Spa, SOHO Nail Spa, Hana Nails Salon, Shian Nails, ZAZAZOO Nail Salon, LUXURY NAILS, Nail Bar & Co, Queen Nails & Spa, Apple Nails & Spa, Nail Garden, Herbal Nail Bar, Nailaholics, LOTUS NAILBAR & SPA, DaviNails, JJ nails & spa.

Asia-Pacific was the largest region in the nail salon market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the nail salon market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the nail salon market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The nail salon market includes revenues earned by entities by providing services such as organic and non-toxic nail products, mobile nail services, nail care accessories, electric nail drills, cuticle care solutions, nail strengthening treatments, and nail polish removers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.