Nail Salon Market Report 2025

The nail salon market size has grown strongly in recent years. It will grow from $12.01 billion in 2024 to $13.08 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth during the historic period can be attributed to factors such as rising disposable income, increasing beauty awareness, urban expansion, the growth of professional nail services, and the influence of social media.

The nail salon market size is expected to see strong growth in the next few years. It will grow to $18.14 billion in 2029 at a compound annual growth rate (CAGR) of 8.5%. The projected growth in the forecast period is expected to result from advancements in nail care products, a rising demand for organic and non-toxic nail products, the expansion of nail salon franchises, growing male grooming trends, and the adoption of digital booking systems. Key trends anticipated during this period include personalized nail art, the use of AI-powered nail design tools, eco-friendly and sustainable nail products, the rise of at-home nail care services, and the increasing use of UV/LED nail curing technology.

The growing awareness of personal grooming and self-care is expected to drive the growth of the nail salon market. Personal grooming and self-care encompass activities that maintain physical appearance and well-being, including hygiene, skincare, hair care, and practices that promote both mental and physical health. The rising focus on personal grooming is largely due to increasing awareness about health, hygiene, and overall well-being, which has been influenced by social media and lifestyle shifts. Digital platforms frequently highlight beauty trends, skincare routines, and self-care practices, making people more conscious of their appearance and personal wellness. Nail salons play a key role in personal grooming by offering professional nail treatments that enhance appearance, promote relaxation, and improve well-being. For instance, in April 2024, the American Occupational Therapy Association (AOTA) reported that in 2023, 6% of male consumers sought celebrity-endorsed skincare products, a notable increase from 3% in 2022. Moreover, over 40% of male consumers prioritized skincare by incorporating products such as day, night, or anytime creams into their routines more frequently than other skincare products. As a result, the increasing focus on personal grooming and self-care is contributing to the growth of the nail salon market.

Leading companies in the nail salon market are forming strategic partnerships to enhance their services, improve durability, and offer unique aesthetic options. These collaborations enable brands to leverage shared resources, improve research and development, and expand their market reach, while accelerating the development and commercialization of innovative nail care solutions. Strategic alliances also help drive technological advancements, improve the customer experience, and introduce customizable nail care services. For example, in March 2023, XWELL, Inc., a US-based health and wellness solutions provider, partnered with Clockwork, a US-based beauty technology company, to launch an AI-powered express manicure service at John F. Kennedy International Airport. The service, which incorporates advanced AI and robotic automation, delivers precise and hygienic manicures in under 10 minutes, offering efficiency and convenience for busy travelers.

In October 2024, Townhouse Group Limited, a UK-based luxury nail salon brand, acquired nail salons from London Grace Commerce for an undisclosed amount. This acquisition allows Townhouse to expand its presence in the UK nail care market and redefine the nail care experience. London Grace Commerce is a UK-based nail salon specializing in high-quality nail treatments and beauty services.

Major players in the nail salon market are The Hammer & Nails Salon Group LLC., Milano Nail Spa The Heights, Bellacures, Regal Nails, Revive Nails & Spa, Allure Nails & Spa, SOHO Nail Spa, Hana Nails Salon, Shian Nails, ZAZAZOO Nail Salon, LUXURY NAILS, Nail Bar & Co, Queen Nails & Spa, Apple Nails & Spa, Nail Garden, Herbal Nail Bar, Nailaholics, LOTUS NAILBAR & SPA, DaviNails, JJ nails & spa.

Asia-Pacific was the largest region in the nail salon market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in nail salon report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the nail salon market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A nail salon, also referred to as a nail bar, is a specialized beauty facility that provides services aimed at improving the appearance and health of clients' nails. These salons are staffed with skilled nail technicians who utilize professional tools and products to clean, shape, polish, and decorate nails, ensuring both hygiene and aesthetic appeal. They serve individuals looking for regular nail maintenance as well as those seeking creative nail designs.

The primary services offered at nail salons include manicures, pedicures, fiberglass and silk wraps, UV gel and extensions, and acrylic overlays and extensions. A manicure is a hand and nail treatment that involves cleaning, shaping, polishing, and moisturizing the skin. Customer preferences range from luxury experiences to budget-friendly options, catering to different age groups, including those under 18, 19 to 40, 41 to 60, and over 60. These services are widely used in the beauty and fashion industry, as well as in both commercial and residential settings, by both men and women.

The nail salon market research report is one of a series of new reports that provides nail salon market statistics, including nail salon industry global market size, regional shares, competitors with a nail salon market share, detailed nail salon market segments, market trends and opportunities, and any further data you may need to thrive in the nail salon industry. This nail salon market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The nail salon market includes revenues earned by entities by providing services such as organic and non-toxic nail products, mobile nail services, nail care accessories, electric nail drills, cuticle care solutions, nail strengthening treatments, and nail polish removers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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