Education Technology (EdTech) Market Report 2025

The education technology (EdTech) market size has grown rapidly in recent years. It will grow from $169.2 billion in 2024 to $200.86 billion in 2025 at a compound annual growth rate (CAGR) of 18.7%. The growth during the historic period can be attributed to the increasing adoption of digital devices, the rise of e-learning platforms, government initiatives supporting digital education, growing demand for personalized learning, the emergence of cloud computing, the expansion of mobile learning, the shift toward remote and hybrid education, and the development of open educational resources.

The education technology (EdTech) market size is expected to see rapid growth in the next few years. It will grow to $395.19 billion in 2029 at a compound annual growth rate (CAGR) of 18.4%. The growth during the forecast period can be attributed to the increasing adoption of virtual and augmented reality, the growing demand for personalized and adaptive learning, the rise of blockchain for credential verification, a heightened focus on gamification in learning, the growth of cloud-based learning management systems, higher investments in EdTech startups, and the expansion of microlearning and bite-sized content. Major trends during this period include AI-powered adaptive learning, virtual reality-based immersive education, augmented reality for interactive learning, blockchain for secure academic credentials, 5G-enabled remote learning experiences, gamification to enhance student engagement, IoT-integrated smart classrooms, cloud-based collaborative learning platforms, advanced data analytics for personalized education, and digital twins for virtual simulations.

The growing demand for digital learning is expected to drive the expansion of the education technology (EdTech) market. Digital learning involves acquiring knowledge and skills through digital technologies, such as computers, smartphones, tablets, and online platforms. The popularity of digital learning is rising because it offers flexibility, allowing learners to study at their own pace, anytime and anywhere, making it easier to balance education with other commitments. It also reduces costs by minimizing the need for physical classrooms and printed materials, making education more affordable. For instance, in January 2024, Eurostat, a Luxembourg-based government agency, reported that 30% of internet users aged 16 to 74 had used online courses or materials, a 2% increase from 2022. As a result, the growing demand for digital learning is contributing to the growth of the EdTech market.

Leading companies in the EdTech market are focusing on creating innovative solutions, such as AI-powered tools, to enhance student engagement. These tools personalize learning, automate administrative tasks, provide real-time feedback, and offer smart tutoring to improve learning outcomes. AI-powered tools utilize artificial intelligence to automate tasks, analyze data, and create better user experiences. For example, in September 2023, Brainly, a US-based education company, introduced AI Tutor, an intelligent assistant designed to offer personalized homework help and detailed explanations. The tool uses natural language processing to simplify complex concepts and guide students through problem-solving, improving their learning experience across various subjects.

In May 2024, Accenture plc, an Ireland-based professional services firm, acquired Udacity Inc. for an undisclosed amount. This acquisition allows Accenture’s LearnVantage business to integrate Udacity's advanced digital learning platform into its service offerings. The move aims to enhance Accenture's digital transformation services and equip clients with skills suited for the future. Udacity Inc., a US-based educational organization, is known for providing online learning programs, including Nanodegree programs.

Major players in the education technology (edtech) market are Accenture plc, Lenovo Group Limited, BYJU'S, Stride Inc., VIPKid, Anthology Inc., 2U Inc., Udemy Inc., Chegg Inc., PowerSchool, Duolingo, Instructure Inc., Coursera Inc., Discovery Education, upGrad Education Private Limited, Age of Learning Inc., Zuoyebang, Edutech, Moodle, Khan Academy, Remind, Brainly, Civitas Learning, Skillshare Inc., ClassDojo, Class Technologies Inc., Sage Publications, and Guild Education Inc.

North America was the largest region in the education technology (EdTech) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in education technology (EdTech) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the education technology (EdTech) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Education technology (EdTech) refers to the use of digital tools, software, and platforms designed to enhance teaching and learning experiences. It includes interactive learning environments, online courses, and AI-powered personalized education, all aimed at improving accessibility and engagement. EdTech enables educators to streamline content delivery while allowing students to learn at their own pace, anytime and anywhere.

The primary types in the EdTech market include learning management systems (LMS), student information systems (SIS), classroom management software, language learning platforms, and others. A Learning Management System (LMS) is a software platform that helps facilitate the administration, delivery, tracking, and management of educational courses, training programs, or learning and development initiatives. It consists of hardware, software, and services, with deployment options available as either on-premises or cloud-based. The various applications of EdTech span across preschool, kindergarten through 12th grade (K-12), higher education, and other sectors. The key categories of end users include individual learners, educational institutions, and enterprises.

The education technology (EdTech) market research report is one of a series of new reports that provides education technology (EdTech) market statistics, including education technology (EdTech) industry global market size, regional shares, competitors with an education technology (EdTech) market share, detailed education technology (EdTech) market segments, market trends and opportunities, and any further data you may need to thrive in the education technology (EdTech) industry. This education technology (EdTech) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The education technology (EdTech) market consists of revenues earned by entities by providing services such as online courses, virtual classrooms, digital learning tools, AI-based tutoring, learning management systems, educational apps, gamified lessons, remote exams, and personalized learning experiences. The market value includes the value of related goods sold by the service provider or included within the service offering. The education technology (EdTech) market also includes sales of laptops and tablets, interactive whiteboards, virtual reality (VR) and augmented reality (AR) headsets, projectors, and smart displays. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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