Data Broker Market Report 2025

The data broker market size has grown strongly in recent years. It will grow from $303.11 billion in 2024 to $331.48 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to increasing demand for personalized and real-time data insights, expanding scope of data-driven decision-making strategies, rising penetration of IoT, growing number of internet users, and increasing prevalence of smartphones.

The data broker market size is expected to see strong growth in the next few years. It will grow to $476.35 billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to widespread adoption of social media platforms, a growing e-commerce sector, rapid industrialization, increasing demand for targeted marketing, and a growing number of connected devices. Major trends in the forecast period include new technologies and business models, advancements in real-time analytics capabilities, advancements in big data analytics and artificial intelligence, integration of artificial intelligence and machine learning, and integration of cloud computing.

The forecast of 9.5% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade tensions could burden U.S. data analytics firms by inflating prices for AI-driven consumer profiling platforms and data aggregation tools sourced from Israel and Estonia, leading to reduced data accuracy and higher costs for market intelligence services. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the data broker market is expected to be driven by the rise of e-commerce. E-commerce, which involves the online buying and selling of goods and services, as well as the electronic transfer of funds or data, is experiencing growth due to factors such as increased internet penetration, smartphone adoption, consumer preferences for convenience, advancements in digital payment systems, and improvements in delivery networks. Data brokers play a crucial role in helping e-commerce businesses improve customer targeting, personalization, and fraud prevention by offering valuable consumer data insights. For example, e-commerce sales in 2024 reached $1.19 trillion, marking an 8.1% increase from 2023, according to the US Census Bureau. As a result, the expansion of e-commerce is contributing to the growth of the data broker market.

Leading companies in the data broker market are introducing innovative services such as data onboarding, to improve data integration, accessibility, security, and compliance with evolving regulations. This process involves merging third-party or offline data with a company's first-party data to enhance customer targeting and enable more personalized marketing strategies. A notable example is Experian Plc, an information services company based in Ireland, which launched the first third-party data marketplace in January 2025. A key feature of this marketplace is its ability to integrate third-party and first-party data seamlessly, utilizing Experian's identity graph. This allows marketers to access more accurate and detailed audience segments, thus improving targeting and campaign personalization.

In March 2023, Acxiom LLC, a data analytics company based in the US, formed a partnership with Amazon Advertising (Amazon Ads) to enhance privacy-conscious, data-driven insights for advertisers. This collaboration aims to assist advertisers in delivering more relevant and personalized marketing campaigns across Amazon's platforms and other channels.

Major players in the data broker market are International Business Machines Corporation (IBM), Oracle Corporation, Bloomberg Finance L.P., LexisNexis Risk Solutions, Thomson Reuters, Experian Information Solutions Inc., Wolters Kluwer N.V., Equifax Inc, TransUnion LLC, NielsenIQ, Dun & Bradstreet Inc., Fair Isaac and Company, CoreLogic, Acxiom LLC, Data Axle, Epsilon Data Management LLC, Lotame Solutions Inc., Intelius LLC., Whitepages Inc., and Ignite Enterprise Software Solutions LLC.

North America was the largest region in the data broker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in data broker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the data broker market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The data broker market includes revenues earned by entities by providing services such as audience segmentation and targeting, lead generation and sales enablement, and business intelligence and analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

A data broker is a company or entity that collects, processes, analyzes, and sells consumer or business data to third parties. These brokers gather information from various sources, such as public records, online activity, social media, purchase history, and other digital interactions. The collected data is used for purposes such as marketing, risk assessment, fraud detection, customer profiling, and business intelligence.

The main types of data collected by data brokers include unstructured data, structured data, and custom-structured data. Unstructured data refers to information that lacks a predefined format or structure, making it more difficult to analyze and process. Data brokers collect unstructured data from a range of sources to gain insights into consumer behavior and preferences. Various pricing models, such as subscription-based, pay-per-use, and hybrid models, are employed in applications such as marketing and advertising, fraud detection and prevention, risk management, customer experience management, compliance management, and personalization and targeting. These models are utilized by a wide range of industries, including banking, financial services, and insurance (BFSI), retail, automotive, construction, and others.

The data broker market research report is one of a series of new reports that provides data broker market statistics, including data broker industry global market size, regional shares, competitors with a data broker market share, detailed data broker market segments, market trends and opportunities, and any further data you may need to thrive in the data broker industry. This data broker market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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