Corporate Event Market Report 2026

The corporate event market size has grown rapidly in recent years. It will grow from $280.36 billion in 2025 to $309.97 billion in 2026 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to expansion of global corporate networking activities, growth of business conferences and trade shows, rising importance of brand engagement, increased corporate training initiatives, availability of professional event management services.

The corporate event market size is expected to see rapid growth in the next few years. It will grow to $458.87 billion in 2030 at a compound annual growth rate (CAGR) of 10.3%. The growth in the forecast period can be attributed to increasing use of immersive event technologies, rising focus on cost-efficient event formats, expansion of data-driven event planning, growing demand for global virtual participation, integration of AI-driven event personalization. Major trends in the forecast period include increasing adoption of hybrid and virtual corporate events, rising demand for personalized event experiences, growing integration of event technology platforms, expansion of sustainable event practices, enhanced focus on attendee engagement analytics.

The rise of the business travel sector is expected to propel the growth of the corporate event market going forward. The business travel sector encompasses work-related travel undertaken for meetings, conferences, exhibitions, client engagements, and corporate events. Its growth is driven by the global expansion of enterprises, increased cross-border collaborations, and the need for in-person interactions to strengthen partnerships, close deals, and foster professional networks. As organizations resume and expand face-to-face engagements, corporate events such as conferences, trade shows, and incentive programs generate significant demand for business travel, including transportation, accommodation, and related services. For instance, in July 2024, according to the Global Business Travel Association (GBTA), a US-based professional association, global business travel spending was projected to grow by 11.1% in 2024, following strong year-over-year growth of 30%-47% in 2022 and 2023. Therefore, the rise of the business travel sector is driving the growth of the corporate event market.

Companies in the corporate event market are focusing on integrating technologies such as artificial intelligence (AI)-powered matchmaking platforms to stay competitive. AI-powered matchmaking is transforming corporate events by enhancing networking, engagement, and lead generation through intelligent connections between attendees and exhibitors. For instance, in September 2024, Stova, a US-based event management platform, launched its Exhibitor Resource Center (ERC), an innovative and scalable tool designed to streamline exhibitor and sponsor management. The ERC centralizes exhibitor participation in corporate events such as trade shows, conferences, and exhibitions, offering a comprehensive suite of tools for managing exhibitor profiles, sponsorships, registrations, promotions, and logistics. This platform improves exhibitor engagement, optimizes event management, and increases the return on investment (ROI) for both organizers and participants.

In January 2024, Cvent Holding Corp., a US-based company that provides technology for meetings, events, and hospitality, acquired Jifflenow Technologies Private Limited, a deal for an undisclosed amount. This acquisition enhances Cvent’s trade show and conference offerings by incorporating Jifflenow’s advanced business-to-business (B2B) meeting scheduling technology. This integration enables seamless management of 1:1 and group appointments, boosts attendee engagement, and helps maximize ROI for sales and marketing teams. Jifflenow Technologies, based in the US, specializes in automating the scheduling, management, and analysis of strategic B2B meetings for events.

Major companies operating in the corporate event market report are Jack Morton Worldwide, Informa PLC, American Express Global Business Travel, BCD Travel Services B.V., Maritz Holdings Inc., Cvent Inc., Global Experience Specialists, MCI Group, BI WORLDWIDE, Clarion Events Ltd., ITA Group Inc., Creative Group Inc., Flight Centre Travel Group Limited (FCM), Access Destination Services LLC, The Big Group, Hosts Global, 360 Destination Group LLC, ATTRI, Magma Event Group, PRA Events Inc.

North America was the largest region in the corporate event market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate event market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the corporate event market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The corporate event market includes revenues earned by entities by providing services such as venue selection and management, catering services, and advertising campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.