Bagel Market Report 2026

The bagel market size has grown strongly in recent years. It will grow from $4.96 billion in 2025 to $5.25 billion in 2026 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to expansion of urban bakery consumption, rising demand for convenient breakfast foods, growth of supermarket bakery sections, increasing influence of global food cultures, wider availability of frozen bakery products.

The bagel market size is expected to see strong growth in the next few years. It will grow to $6.57 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing demand for functional baked goods, rising online bakery sales, expansion of clean-label and organic baked products, growing preference for premium bakery items, increasing product personalization. Major trends in the forecast period include growing demand for health-oriented bagel variants, expansion of gluten-free and protein-enriched offerings, rising popularity of artisanal and gourmet bagels, increased adoption of convenient packaging formats, higher focus on flavor innovation.

The increasing demand for quick and convenient breakfast options is expected to drive the growth of the bagel market in the future. Quick breakfast options are foods that are easy to prepare and consume, offering time-saving benefits in the morning. The growing preference for these meals is driven by busy lifestyles, as people look for options that are both nutritious and satisfying without taking much time to prepare. Bagels are an ideal choice for quick breakfasts as they are ready to eat, toast quickly, and can be topped with a variety of ingredients. They are also portable, making them convenient for people on the go, and come in various flavors to cater to different tastes. For example, in 2023, the United States Department of Agriculture reported that U.S. processed food exports reached $36.59 billion, reflecting a 1.7% year-over-year growth. As a result, the demand for quick and convenient breakfast options is boosting the growth of the bagel market.

Companies in the bagel market are introducing innovative products such as high-fiber bagel sandwiches, offering a nutritious and convenient meal option that aligns with busy lifestyles. A high-fiber bagel sandwich is made with a fiber-enhanced bagel and protein-rich fillings such as chicken, tuna, or beef, providing a healthier and more satisfying alternative to traditional sandwiches. For instance, in February 2025, TH International Limited, a China-based restaurant operator, launched the Light Bagel Sandwich Lunch Box Series. This meal set includes a bagel sandwich, salad, and beverage, providing a nutritious, customizable, and low-calorie Western-style meal designed for urban consumers looking for healthy and affordable options.

In August 2024, Bimbo Bakeries, a U.S.-based bagel manufacturer, partnered with WK Kellogg Co. to launch Froot Loops Mini Bagels. This collaboration combines the nostalgic flavor of Froot Loops with the soft texture of mini bagels, creating a fun and convenient breakfast or snack option for both kids and adults. The collaboration aims to drive product innovation and expand market presence within the breakfast category. WK Kellogg Co. is a U.S.-based food manufacturing company specializing in cereals.

Major companies operating in the bagel market are Dunkin' Donuts, Bimbo Bakeries USA Inc., Panera Bread, Vandemoortele UK Ltd., Bruegger's Enterprises Inc., Einstein Bros. Bagels, Noah’s Bagels, New York Bagel, Manhattan Bagel Company Inc., Western Bagel Baking Corp., Chesapeake Bagel Bakery, Alvarado Street Bakery, Just Bagels Manufacturing Inc., The Great American Bagel, Murray’s Bagels, Finagle a Bagel, Pinnacle Foods Inc., H&H Bagels LLC, Davidovich Bakery Inc., Bagel Nash Limited.

North America was the largest region in the bagel market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bagel market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the bagel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The bagel market consists of sales of sesame bagels, poppy seed bagels, specialty bagels, merchandise, and accessories. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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