This report describes and explains the fitness equipment market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global fitness equipment market reached a value of nearly $14.42 billion in 2024, having grown at a compound annual growth rate (CAGR) of 4.32% since 2019. The market is expected to grow from $14.42 billion in 2024 to $18.92 billion in 2029 at a rate of 5.58%. The market is then expected to grow at a CAGR of 5.04% from 2029 and reach $24.19 billion in 2034.
Growth in the historic period resulted from the increased disposable income, growing fitness industry, government initiatives and influence of social media and fitness influencers. Factors that negatively affected growth in the historic period were high costs.
Going forward, strong economic growth in emerging markets, growing urbanization, rise in chronic diseases, increasing aging population, increasing sports participation and growth of online fitness platforms will drive the growth. Factor that could hinder the growth of the fitness equipment market in the future include economic downturns.
The global fitness equipment market is fairly fragmented, with large number of small players operating in the market. The top ten competitors in the market made up to 22.72% of the total market in 2023. Peloton Interactive Inc. was the largest competitor with a 7.13% share of the market, followed by Technogym S.p.A. with 4.43%, Decathlon S.A. with 3.05%, Gold’s Gym International, Inc. with 1.98%, Life Fitness LLC. with 1.83%, Johnson Health Tech. Co. Ltd. with 1.004%, Rogue Fitness LLC with 1.03%, iFIT Health & Fitness Inc. with 1.00%, Reebok International Limited. with 0.86% and BowFlex Inc. with 0.37%.
North America was the largest region in the fitness equipment market, accounting for 34.22% or $4.93 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the fitness equipment market will be Asia Pacific and Middle East where growth will be at CAGRs of 6.57% and 5.87% respectively. These will be followed by Africa and North America where the markets are expected to grow at CAGRs of 5.34% and 5.28% respectively.
The fitness equipment market is segmented by type into cardiovascular training equipment, strength training equipment and other equipment. The cardiovascular training equipment market was the largest segment of the fitness equipment market segmented by type, accounting for 58.21% or $8.39 billion of the total in 2024. Going forward, the strength training equipment segment is expected to be the fastest growing segment in the fitness equipment market segmented by type, at a CAGR of 6.17% during 2024-2029.
The fitness equipment market is segmented by buyer type into individual, institution and other buyer types. The individual market was the largest segment of the fitness equipment market segmented by buyer type, accounting for 64.78% or $ 9.34 billion of the total in 2024. Going forward, the individual segment is expected to be the fastest growing segment in the fitness equipment market segmented by buyer type, at a CAGR of 6.03% during 2024-2029.
The fitness equipment market is segmented by gender into male and female. The male market was the largest segment of the fitness equipment market segmented by gender, accounting for 62.64% or $ 9.03 billion of the total in 2024. Going forward, the female segment is expected to be the fastest growing segment in the fitness equipment market segmented by gender, at a CAGR of 7.63% during 2024-2029.
The fitness equipment market is segmented by application into weight loss, body building, physical fitness, mental fitness and other applications. The weight loss market was the largest segment of the fitness equipment market segmented by application, accounting for 37.60% or $ 5.42 billion of the total in 2024. Going forward, the physical fitness segment is expected to be the fastest growing segment in the fitness equipment market segmented by application, at a CAGR of 6.41% during 2024-2029.
The fitness equipment market is segmented by end-user into health clubs or gyms, home consumer, hotels, corporates, hospital and medical centers, public institutions. The home consumer market was the largest segment of the fitness equipment market segmented by end-user, accounting for 64.78% or $9.34 billion of the total in 2024. Going forward, the home consumer segment is expected to be the fastest growing segment in the fitness equipment market segmented by end-user, at a CAGR of 6.03% during 2024-2029.
The top opportunities in the fitness equipment market segmented by type will arise in the cardiovascular training equipment segment, which will gain $2.45 billion of global annual sales by 2029. The top opportunities in the fitness equipment market segmented by buyer type will arise in the individual segment, which will gain $3.17 billion of global annual sales by 2029. The top opportunities in the fitness equipment market segmented by gender will arise in the female segment, which will gain $2.39 billion of global annual sales by 2029. The top opportunities in the fitness equipment market segmented by application will arise in the weight loss segment, which will gain $1.81 billion of global annual sales by 2029. The top opportunities in the fitness equipment market segmented by end-user will arise in the home consumer segment, which will gain $ 3.17 billion of global annual sales by 2029. The fitness equipment market size will gain the most in the USA at $1.24 billion.
Market-trend-based strategies for fitness equipment market include prioritizing the use of sustainable materials in their products, development of home fitness equipment to cater to the growing demand for convenient, at-home workout solutions, strategic partnerships approach to develop advanced equipment solutions, innovative connected fitness solutions to elevate user engagement, enable real-time performance tracking and deliver personalized workout experiences, development of innovative products, such as cardio equipment’s and greater emphasis on strength training equipment to secure a competitive advantage.
Player-adopted strategies in the fitness equipment market include focus on strengthening its business operations through strategic partnerships and through new program approaches.
To take advantage of the opportunities, the analyst recommends the fitness equipment companies to focus on sustainable product innovation to capture eco-conscious demand, focus on expanding smart home fitness offerings to meet demand shift, focus on advancing connected fitness solutions to enhance user engagement, focus on developing advanced cardio equipment to meet evolving performance demands, focus on expanding strength training offerings to capture growth opportunities, focus on strength training equipment to drive growth, focus on individual buyers to maximize market growth, focus on the female segment to capture high-growth demand, expand in emerging markets, focus on strategic partnerships to accelerate innovation and market expansion, focus on competitive and value-based pricing strategies, focus on targeted digital campaigns, focus on partnership and sponsorship opportunities, focus on physical fitness to accelerate sustainable growth and focus on home consumer segment for accelerated growth.
The global fitness equipment market reached a value of nearly $14.42 billion in 2024, having grown at a compound annual growth rate (CAGR) of 4.32% since 2019. The market is expected to grow from $14.42 billion in 2024 to $18.92 billion in 2029 at a rate of 5.58%. The market is then expected to grow at a CAGR of 5.04% from 2029 and reach $24.19 billion in 2034.
Growth in the historic period resulted from the increased disposable income, growing fitness industry, government initiatives and influence of social media and fitness influencers. Factors that negatively affected growth in the historic period were high costs.
Going forward, strong economic growth in emerging markets, growing urbanization, rise in chronic diseases, increasing aging population, increasing sports participation and growth of online fitness platforms will drive the growth. Factor that could hinder the growth of the fitness equipment market in the future include economic downturns.
The global fitness equipment market is fairly fragmented, with large number of small players operating in the market. The top ten competitors in the market made up to 22.72% of the total market in 2023. Peloton Interactive Inc. was the largest competitor with a 7.13% share of the market, followed by Technogym S.p.A. with 4.43%, Decathlon S.A. with 3.05%, Gold’s Gym International, Inc. with 1.98%, Life Fitness LLC. with 1.83%, Johnson Health Tech. Co. Ltd. with 1.004%, Rogue Fitness LLC with 1.03%, iFIT Health & Fitness Inc. with 1.00%, Reebok International Limited. with 0.86% and BowFlex Inc. with 0.37%.
North America was the largest region in the fitness equipment market, accounting for 34.22% or $4.93 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the fitness equipment market will be Asia Pacific and Middle East where growth will be at CAGRs of 6.57% and 5.87% respectively. These will be followed by Africa and North America where the markets are expected to grow at CAGRs of 5.34% and 5.28% respectively.
The fitness equipment market is segmented by type into cardiovascular training equipment, strength training equipment and other equipment. The cardiovascular training equipment market was the largest segment of the fitness equipment market segmented by type, accounting for 58.21% or $8.39 billion of the total in 2024. Going forward, the strength training equipment segment is expected to be the fastest growing segment in the fitness equipment market segmented by type, at a CAGR of 6.17% during 2024-2029.
The fitness equipment market is segmented by buyer type into individual, institution and other buyer types. The individual market was the largest segment of the fitness equipment market segmented by buyer type, accounting for 64.78% or $ 9.34 billion of the total in 2024. Going forward, the individual segment is expected to be the fastest growing segment in the fitness equipment market segmented by buyer type, at a CAGR of 6.03% during 2024-2029.
The fitness equipment market is segmented by gender into male and female. The male market was the largest segment of the fitness equipment market segmented by gender, accounting for 62.64% or $ 9.03 billion of the total in 2024. Going forward, the female segment is expected to be the fastest growing segment in the fitness equipment market segmented by gender, at a CAGR of 7.63% during 2024-2029.
The fitness equipment market is segmented by application into weight loss, body building, physical fitness, mental fitness and other applications. The weight loss market was the largest segment of the fitness equipment market segmented by application, accounting for 37.60% or $ 5.42 billion of the total in 2024. Going forward, the physical fitness segment is expected to be the fastest growing segment in the fitness equipment market segmented by application, at a CAGR of 6.41% during 2024-2029.
The fitness equipment market is segmented by end-user into health clubs or gyms, home consumer, hotels, corporates, hospital and medical centers, public institutions. The home consumer market was the largest segment of the fitness equipment market segmented by end-user, accounting for 64.78% or $9.34 billion of the total in 2024. Going forward, the home consumer segment is expected to be the fastest growing segment in the fitness equipment market segmented by end-user, at a CAGR of 6.03% during 2024-2029.
The top opportunities in the fitness equipment market segmented by type will arise in the cardiovascular training equipment segment, which will gain $2.45 billion of global annual sales by 2029. The top opportunities in the fitness equipment market segmented by buyer type will arise in the individual segment, which will gain $3.17 billion of global annual sales by 2029. The top opportunities in the fitness equipment market segmented by gender will arise in the female segment, which will gain $2.39 billion of global annual sales by 2029. The top opportunities in the fitness equipment market segmented by application will arise in the weight loss segment, which will gain $1.81 billion of global annual sales by 2029. The top opportunities in the fitness equipment market segmented by end-user will arise in the home consumer segment, which will gain $ 3.17 billion of global annual sales by 2029. The fitness equipment market size will gain the most in the USA at $1.24 billion.
Market-trend-based strategies for fitness equipment market include prioritizing the use of sustainable materials in their products, development of home fitness equipment to cater to the growing demand for convenient, at-home workout solutions, strategic partnerships approach to develop advanced equipment solutions, innovative connected fitness solutions to elevate user engagement, enable real-time performance tracking and deliver personalized workout experiences, development of innovative products, such as cardio equipment’s and greater emphasis on strength training equipment to secure a competitive advantage.
Player-adopted strategies in the fitness equipment market include focus on strengthening its business operations through strategic partnerships and through new program approaches.
To take advantage of the opportunities, the analyst recommends the fitness equipment companies to focus on sustainable product innovation to capture eco-conscious demand, focus on expanding smart home fitness offerings to meet demand shift, focus on advancing connected fitness solutions to enhance user engagement, focus on developing advanced cardio equipment to meet evolving performance demands, focus on expanding strength training offerings to capture growth opportunities, focus on strength training equipment to drive growth, focus on individual buyers to maximize market growth, focus on the female segment to capture high-growth demand, expand in emerging markets, focus on strategic partnerships to accelerate innovation and market expansion, focus on competitive and value-based pricing strategies, focus on targeted digital campaigns, focus on partnership and sponsorship opportunities, focus on physical fitness to accelerate sustainable growth and focus on home consumer segment for accelerated growth.
Major Market Trends
- Innovative Eco-Friendly Fitness Solutions for the Modern Consumers
- Revolutionizing At-Home Fitness With Advanced Technology
- Strategic Partnerships Driving Innovation in the Fitness Equipment Market
- Innovative Connected Fitness Equipment Enhancing User Engagement
- Smart Cardio Equipment for Real-Time Monitoring and Peak Performance
- Innovative Strength Training Equipment for Home and Commercial Use
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Fitness Equipment Market - Macro Economic Scenario
9 Global Fitness Equipment Growth Analysis and Strategic Analysis Framework
10 Global Market Size and Growth
11 Global Fitness Equipment Market Segmentation
12 Fitness Equipment Market, Regional and Country Analysis
13 Asia-Pacific Market
14 Western Europe Market
15 Eastern Europe Market
16 North America Market
17 South America Market
18 Middle East Market
19 Africa Market
20 Competitive Landscape and Company Profiles
21 Other Major and Innovative Companies
24 Key Mergers and Acquisitions
25 Opportunities and Strategies
26 Fitness Equipment Market, Conclusions and Recommendations
27 Appendix
Executive Summary
Fitness Equipment Global Market Opportunities and Strategies to 2034 provides the strategists; marketers and senior management with the critical information they need to assess the global fitness equipment market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for fitness equipment? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The fitness equipment market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider fitness equipment market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by buyer type, by gender, by application and by end-user.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- the report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the fitness equipment market.
- Growth Analysis and Strategic Analysis Framework Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Regional and Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by buyer type, by gender, by application and by end-user in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities and Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations- This section includes recommendations for fitness equipment providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) by Type: Cardiovascular Training Equipment; Strength Training Equipment; Other Equipment2) by Buyer Type: Individual; Institution; Other Buyer Types
3) by Gender: Male; Female
4) by Application: Weight Loss; Body Building; Physical Fitness; Mental Fitness; Other Applications
5) by End-User: Health Clubs Or Gyms; Home Consumer; Hotels; Corporates; Hospital and Medical Centers; Public Institutions
Key Companies Profiled: Peloton Interactive Inc.; Technogym S.p.A.; Decathlon S.A.; Gold’s Gym International, Inc.; Life Fitness LLC
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa.
Time Series: Five years historic and ten years forecast..
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; fitness equipment indicators comparison..
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
The companies featured in this Fitness Equipment market report include:- Peloton Interactive Inc.
- Technogym S.p. A.
- Decathlon S. A
- Gold’s Gym International, Inc.
- Life Fitness LLC
- Johnson Health Tech. Co. Ltd.
- Rogue Fitness LLC
- iFIT Health & Fitness Inc.
- Reebok International Limited
- BowFlex Inc.
- Xplor Technologies
- TRX, Inc.
- AEKE
- Fit Hub
- Synergy Fitness Limited
- Jerai Fitness Private Limited
- Cosco Sports Equipment
- BFT Fitness
- Fitout Studio
- Sculpt HQ Clyde North
- Rebel Sport
- STRONG Pilates
- YBell
- MuscleBlaze
- Proline Fitness
- Cybex
- PowerMax Fitness
- Healthgenie
- Technogym Japan
- Uchinogym
- RIZAP Group Inc.
- Impulse Health Tech Co. Ltd
- Johnson Health Tech. Co. Ltd
- Shuhua Sports Co. Ltd
- Shandong Aoxinde Fitness Equipment Co. Ltd
- Shanghai Define Health Tech Co. Ltd
- Realleader Fitness Co. Ltd
- Dyaco International Inc
- Yanre Fitness
- Synca Wellness
- DRAX Inc.
- Fitness Korea Co., Ltd.
- Ergatta, Inc.
- Centered Wellness
- Technogym S.p.A.
- Peloton Interactive, Inc.
- Dyaco International Inc.
- VIXY BV
- ClassPass
- Fitbit Inc.
- Pfaudler GmbH
- Anta Sports Products Limited
- Nautilus Inc.
- Johnson Health Tech Co., Ltd
- Exigo
- Bayerwaldhof
- Beijing KingSmith Technology Co., Ltd.
- RSG Group
- NordicTrack
- GolfForever
- iFIT
- Life Fitness
- Centr HQ
- Planet Fitness Franchising LLC
- Gold's Gym
- Carolina Scales Inc.
- Nautilus, Inc.
- Peloton Interactive, Inc.
- HOIST Fitness Systems
- Anytime Fitness LLC
- Torque Fitness
- Core Health & Fitness, LLC
- Johnson Health Tech
- Precor Incorporated
- Icon Health & Fitness
- HOIST Fitness
- True Fitness Technology, Inc.
- Technogym
- PRIME Fitness USA
- ProForm
- Tonal Systems Inc.
- Sunny Health and Fitness
- Sole Fitness
- Movement Climbing + Fitness
- Freemotion
- Grupo Multi
- MERACH (Hangzhou) Health Technology Co., Ltd.
- Ziyou
- OX Fitness Club
- AYO Fitness Club
- Academia Bio Ritmo
- Bodytech Sports Medicine
- Dynamic Health and Fitness
- Jumbo Electronics
- Alsoon Sports
- Service Sport Group
- Latifi Sport
- Abir Sport
- Technogym
- i-Fitness
- Express Fitness Urban
- Delta Sport
- Planet Fitness
- Matrix Fitness
- Fitness Network
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 339 |
| Published | May 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 14.42 Billion |
| Forecasted Market Value ( USD | $ 24.19 Billion |
| Compound Annual Growth Rate | 5.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 106 |
