Financial Services (Insurance) Sector Landscape 2025
Soccer leads in attracting sponsorship revenue from the insurance sector globally, generating an annual sum of $400 million. The most lucrative annual soccer agreement in this sector is the partnership Tottenham Hotspur FC and AIA, worth a reported £40 million a year, which is the equivalent of $49.87 million a year due to the analyst’s conversion methodology. This agreement is also the second-most lucrative annual deal across the sector. American football holds second position in terms of annual deal value, boasting a sponsorship portfolio valued at $197.547 million. In 2025, insurance companies' sponsorship agreements with teams constituted 39% of sponsorship revenue from the insurance sector worldwide, with deals associated with federations coming in second at 27%.
The International Olympic Committee (IOC) collaboration with Allianz is the largest deal in terms of annual value within the insurance sector, worth $50 million per year. The NBA's agreement with State Farm Insurance, which is confirmed for the 2024-25 NBA season, is the third most annually lucrative annual deal in the insurance sector. According to the analyst, this partnership is estimated to be worth $46 million per year. In total four baseball partnerships make the sector’s top ten list of most lucrative annual agreements. These partnerships are with the New York Yankees (Starr Companies; $30 million per year) Boston Red Sox (MassMutual; $17 million per year) and two separate deals with Major League Baseball (GEICO & New York Life; $18.25 million & $17.5 million per year, respectively). In December it was confirmed that Allstate would continue to be the title sponsor of the College Football Playoff Quarterfinal the Sugar Bowl. This deal ranks as the ninth most annually lucrative agreement across the insurance sector.
With 42 deals in place, Allianz is the most active company across the sector. GEICO is the second most active brand across the sector, with the company currently involved in 37 partnerships. Gallagher is the third most active insurance brand globally, currently engaged in 25 partnerships. These deals are with sports properties that include the Major League Baseball, NASCAR and the National Hockey League. Meiji Yasuda ranks as the fourth most active brand, contracted to 21 individual agreements.
A detailed overview of the insurance sector worldwide. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Summary
A complete overview of the insurance sector sector worldwide. The report includes market insight and sector and brand analysis.Soccer leads in attracting sponsorship revenue from the insurance sector globally, generating an annual sum of $400 million. The most lucrative annual soccer agreement in this sector is the partnership Tottenham Hotspur FC and AIA, worth a reported £40 million a year, which is the equivalent of $49.87 million a year due to the analyst’s conversion methodology. This agreement is also the second-most lucrative annual deal across the sector. American football holds second position in terms of annual deal value, boasting a sponsorship portfolio valued at $197.547 million. In 2025, insurance companies' sponsorship agreements with teams constituted 39% of sponsorship revenue from the insurance sector worldwide, with deals associated with federations coming in second at 27%.
The International Olympic Committee (IOC) collaboration with Allianz is the largest deal in terms of annual value within the insurance sector, worth $50 million per year. The NBA's agreement with State Farm Insurance, which is confirmed for the 2024-25 NBA season, is the third most annually lucrative annual deal in the insurance sector. According to the analyst, this partnership is estimated to be worth $46 million per year. In total four baseball partnerships make the sector’s top ten list of most lucrative annual agreements. These partnerships are with the New York Yankees (Starr Companies; $30 million per year) Boston Red Sox (MassMutual; $17 million per year) and two separate deals with Major League Baseball (GEICO & New York Life; $18.25 million & $17.5 million per year, respectively). In December it was confirmed that Allstate would continue to be the title sponsor of the College Football Playoff Quarterfinal the Sugar Bowl. This deal ranks as the ninth most annually lucrative agreement across the insurance sector.
With 42 deals in place, Allianz is the most active company across the sector. GEICO is the second most active brand across the sector, with the company currently involved in 37 partnerships. Gallagher is the third most active insurance brand globally, currently engaged in 25 partnerships. These deals are with sports properties that include the Major League Baseball, NASCAR and the National Hockey League. Meiji Yasuda ranks as the fourth most active brand, contracted to 21 individual agreements.
A detailed overview of the insurance sector worldwide. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Scope
- The report looks to offer a detailed insight into the insurance sector across the globe. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.
Reasons to Buy
- For those wanting an in-depth analysis of how the tourist boards sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.
Table of Contents
- Executive Summary
- Introduction
- Market Insights
- Sponsorship Airlines Sponsorship Market Trends
- Sector Analysis
- Sector Summary
- Top Sports by Value and Volume
- Product Category Breakdown
- Key Product Sponsorship Markets Across The Globe
- Biggest Deals
- Case Study
- Case Study: Twickenham to be renamed for first time through major Allianz-RFU deal
- Brand Analysis
- Brand Analysis Summary
- Brand Spend per Location
- Top 10 Most Active Brands
- Top 10 Biggest Spenders
- Key Brands Analysis
- Appendix
- Sources
- Leading companies charts
- market trends charts
- worldwide data charts
- deal volume by sport chart
- Sports annual value chart
- biggest deals in the sector chart
- subsectors deal volume chart
- product category breakdown charts
- biggest spend per brand chart
- Most active brands by number of deals chart
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AIA
- Nationwide Insurance
- Starr Companies
- Allianz
- GEICO
- State Farm Insurance
- Meiji Yasuda
- Tameeni
- Kaiser Permanente
