This report provides an overview of the construction and real estate sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
Sector Overview: Since 2020, construction and real estate sponsorship growth is driven mainly by more frequent, portfolio-style partnerships, with a Japan-led Tokyo Olympics spike in 2021 and Saudi Vision 2030/PIF place-branding momentum.
Sport Analysis: In 2025, construction and real estate sports sponsorship is heavily concentrated in soccer, which accounts for 55.9% of the sector’s total sponsorship spend - far surpassing any other sport.
Category Breakdown: Construction and real estate sponsorship skews toward teams (notably Saudi Pro League clubs) for always-on season-long visibility and credibility benefits, while series deals are larger due to premium multi-event exclusive packages.
Top Deals: Top construction and real-estate sports sponsorships - especially in Saudi Arabia - are primarily high-value place-branding efforts for major districts and national projects.
Brand HQ: In 2025, Saudi-based brands represented 21.2% of total sector spend, making it the largest market, leveraging sponsorships to market not only individual real estate offerings but also entire giga-project districts and destinations.
Highest Spending Brands: Spending is driven by developers and major project owners, with Roshn leading, followed by KAFD. These investments focus on maximizing reach and building long-term brand image.
Sector Overview: Since 2020, construction and real estate sponsorship growth is driven mainly by more frequent, portfolio-style partnerships, with a Japan-led Tokyo Olympics spike in 2021 and Saudi Vision 2030/PIF place-branding momentum.
Sport Analysis: In 2025, construction and real estate sports sponsorship is heavily concentrated in soccer, which accounts for 55.9% of the sector’s total sponsorship spend - far surpassing any other sport.
Category Breakdown: Construction and real estate sponsorship skews toward teams (notably Saudi Pro League clubs) for always-on season-long visibility and credibility benefits, while series deals are larger due to premium multi-event exclusive packages.
Top Deals: Top construction and real-estate sports sponsorships - especially in Saudi Arabia - are primarily high-value place-branding efforts for major districts and national projects.
Brand HQ: In 2025, Saudi-based brands represented 21.2% of total sector spend, making it the largest market, leveraging sponsorships to market not only individual real estate offerings but also entire giga-project districts and destinations.
Highest Spending Brands: Spending is driven by developers and major project owners, with Roshn leading, followed by KAFD. These investments focus on maximizing reach and building long-term brand image.
Scope
- This report looks to offer a detailed insight into the construction and real estate sector globally. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Reasons to Buy
- For those wanting an in-depth analysis of how the construction and real estate sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Rams Global
- Foundation Building Materials
- Damac Properties
- Komatsu
- Sobha Realty
- Al Balad Development Company
- Red Sea Global
- Wanda Group
- KAFD
- Roshn United Rentals
- Soudal
- Taisei Corporation
- SRS Distribution
- Ray White
- Mapei
- Arena Group
- Mitsui Fudosan
- Hormann
- RE / MAX
