Master the art of strategic communication to lead through disruption, streamline change, and build unshakable trust in times of crisis and change.
Welcome to the Crisis & Change Communications Strategies 3-part virtual certificate series! In today’s unpredictable world, communicators are being asked to do more - with less time and higher stakes. Whether you’re managing a sudden crisis, navigating organizational transformation, or facing employee resistance, your communication strategy can determine success or failure.
This series is your go-to training for mastering high-impact messaging, stakeholder engagement, and leadership alignment in high-pressure moments.
Gain practical insights from industry experts, exchange ideas with peers, and enhance your communication tools to:
- Respond rapidly and effectively to evolving crises
- Navigate mergers, layoffs, leadership shifts, and restructuring
- Align internal and external messaging under pressure
- Build employee trust during change
- Manage reputational risks across digital channels
- Craft resilient, human-centered communication strategies
- Compare strategies with industry standards
Benefits Of Attending This Virtual Certificate Training Series
- Gain exclusive access to practical presentations featuring real-world crisis and change communication strategies from leading professionals
- Engage in interactive virtual sessions
- Certificate of attendance for CEUs
- Benefit from comprehensive instruction on leading change and managing crises with clarity, speed, and impact
- Opportunity to have your questions answered on navigating organizational disruption, resistance, and reputation risk through expert-led discussions
3 Weekly Sessions:
- Thursday, August 14, 2025: 11:00 AM - 1:30 PM ET
- Thursday, August 21, 2025: 11:00 AM - 1:30 PM ET
- Thursday, August 28, 2025: 11:00 AM - 1:30 PM ET
Agenda
Session 1: August 14, 2025 - 08/14/2025
- 11:00 am - 11:10 am - Chairperson's Welcome
- Amanda Coffee, Communications Consultant - Coffee Communications
- 11:10 am - 11:55 am - Change That Sticks: Building a Communication Strategy That Guides, Aligns, and Inspires
- Amanda Coffee, Communications Consultant - Coffee Communications
- 11:55 am - 12:40 pm - Communicating in Chaos
- Marissa Padilla, Executive Vice President, Communications & Public Affairs - Global Strategy Group
- Jade Floyd, Executive Vice President, Communications & Public Affairs - Global Strategy Group
- 12:40 pm - 1:20 pm - Panel: Leading with Clarity: Communicating Through Organizational Change
- Moderator: Amanda Coffee, Communications Consultant - Coffee Communications
- Valerie Cashour Gallagher, Internal Communications - Leukemia & Lymphoma Society
- Meghann Klein, Senior Director Internal Communications - Mariott International
- Tricia Taylor, Vice President, Corporate Communications & Change Management - Coca-Cola Bottlers’ Sales & Services Company
- Lindsay Sharifipour, Director, Internal Communications & Corporate Affairs - Amwell
- 1:25 pm - 1:30 pm - Parting Thoughts and Q&A!
Session 2: August 21, 2025 - 08/21/2025
- 11:00 am - 11:20 am - Chairperson's Welcome
- Amanda Coffee, Communications Consultant - Coffee Communications
- 11:20 am - 11:45 am - Taking The “Crisis” Out of Crisis Communication When It Matters Most
- Gary MacNamara, Executive Director Public Safety & Government Affairs - Sacred Heart University
- 11:45 am - 12:10 pm - Merging Minds and Messages: How Discover Keeps Employees Engaged Through Change
- Jill Mack, Senior Principal, Communication - Discover
- 12:10 pm - 12:35 pm - Beyond the Playbook: How One Team Aligned Values and Voices During a Crisis
- 12:35 pm - 1:15 pm - Panel: Crisis Communication in Action: Leading with Clarity When It Matters Most
- Tiffany Goetzinger, Associate Director, Internal Communications - NORC at The University of Chicago
- Shaheen Solomon, Director of Public Affairs Chief Communications Officer - City of South Fulton
- Rachel Day, Communications Consultant - Kaiser Permanente
- Moderator: Amanda Coffee, Communications Consultant - Coffee Communications
- Sunni Hemingsen, Communications Director - Mayo Clinic
- Tim Keefe, Director, Internal Communications & Organizational Change Management - Brightspeed
- 1:15 pm - 1:30 pm - Q&A and Biggest Take-Aways!
Session 3: August 28, 2025 - 08/28/2025
- 11:00 am - 11:20 am - Chairperson's Welcome
- Amanda Coffee, Communications Consultant - Coffee Communications
- 11:20 am - 11:45 am - Mastering the Art of Communication During Organizational Change
- Andrea Riggs, Senior Director, Corporate Communications - Society for Human Resource Management (SHRM)
- 11:45 am - 12:10 pm - Communicating Change Compassionately - Keeping Employees Informed, Included, and Engaged
- Kelly Ziesemer, Organizational Change Consultant - Washington State Department of Labor & Industries
- 12:10 pm - 12:35 pm - Trust in Action: Strengthening Culture Through Disruption
- 12:35 pm - 1:15 pm - Panel: The New Role of Comms: Building Trust in Uncertain Times
- Stephanie Brandon, Director, EBS Strategy - FedEx
- Moderator: Amanda Coffee, Communications Consultant - Coffee Communications
- Hilary Young, Vice President, Advocacy & Philanthropy - Pioneer Human Services
- Nick Karoglou, Vice President, Head of Communications & Corporate Affairs - ACI Worldwide
- Aatif Khan, Director, Ratings Communications - S&P Global Ratings
- 1:15 pm - 1:30 pm - Q&A and Biggest Take-Aways!
Speakers
Gary MacNamara
Executive Director Public Safety & Government Affairs - Sacred Heart University
Stephanie Brandon
Director, EBS Strategy - FedEx
Tiffany Goetzinger
Associate Director, Internal Communications - NORC at The University of Chicago
Rachel Day
Communications Consultant - Kaiser Permanente
Hilary Young
Vice President, Advocacy & Philanthropy - Pioneer Human Services
Nick Karoglou
Vice President, Head of Communications & Corporate Affairs - ACI Worldwide
Kelly Ziesemer
Organizational Change Consultant - Washington State Department of Labor & Industries
Sunni Hemingsen
Communications Director - Mayo Clinic
Tim Keefe
Director, Internal Communications & Organizational Change Management - Brightspeed
Jill Mack
Senior Principal, Communication - Discover
Valerie Cashour Gallagher
Internal Communications - Leukemia & Lymphoma Society
Meghann Klein
Senior Director Internal Communications - Mariott International
Marissa Padilla
Executive Vice President, Communications & Public Affairs - Global Strategy Group
Jade Floyd
Executive Vice President, Communications & Public Affairs - Global Strategy Group
Aatif Khan
Director, Ratings Communications - S&P Global Ratings
Tricia Taylor
Vice President, Corporate Communications & Change Management - Coca-Cola Bottlers’ Sales & Services Company
Amanda Coffee
Communications Consultant - Coffee Communications
Lindsay Sharifipour
Director, Internal Communications & Corporate Affairs - Amwell
Who Should Attend
This event is designed and researched for directors, managers, vice presidents, specialists, officers, project leaders and consultants involved in:
- Crisis Communicators
- Internal Communications
- Corporate Communications
- Employee Communications
- Public Relations
- Digital Communications
- Marketing Communications
- Change Communications
- Executive Communications
- HR Communications
- Brand Communications
- Content Strategy
- Strategic Communications
- Employee Experience
- Digital Employee Experience
- Risk Communicators
