The "Business of the Indian Premier League (IPL) 2025" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a deep dive into the franchise T20 competition in India. The report explores the broadcast rights linked to the competition and its participating teams. Specifically, it looks at the main media and sponsorship rights for the league, as well as the kit supplier and front-of-shirt partnerships across all 10 competing teams. The report also looks at the social media followings of these teams and the potential ticket revenue on offer throughout the season.
The 2025 edition of the IPL is reported to generate $1.21 billion in domestic media revenue. Both Viacom18 and Star have agreed the broadcasting rights to the Indian Premier League (IPL) in the Indian Subcontinent. Viacom18, the pay-TV broadcaster, has also acquired the broadcasting rights across Australia, New Zealand, South Africa, and the United Kingdom. 2025 will see a change to the way the tournament can be streamed in India. Unlike previous years, JioCinema provided viewers with free IPL streaming, however 2025 will see the tournament streamed on the JioHotstar platform, which has formed after the merging of JioCinema and Disney+ Hotstar.
In 2025, Mumbai Indians are estimated to generate the most sponsorship revenue across the 10 IPL teams. With 37 agreed brand partnerships for the 2025 season, Mumbai Indians are estimated to generate an estimated $25.03 million in sponsorship revenue. Dream11 have agreed to serve as the front-of-shirt sponsor for five of the 10 IPL teams throughout the 2025 edition of the tournament, Gujarat Titans, Kolkata Knight Riders, Lucknow Super Giants, Punjab Kings, and Sunrisers Hyderabad. Royal Challengers Bengaluru have agreed the largest kit-supplier deal in terms of annual value, being their partnership with PUMA. The agreement is valued at an approximate $700,000 per year.
The Chennai Super Kings are the most followed IPL franchise across Facebook, X and Instagram, with over 42 million social media followers. In terms of year-on-year increase from 2024, Kolkata Knight Riders have experienced the largest increase in social media followers across the three platforms, in terms of both volume and percentage. The IPL is comfortably the most followed cricket franchise league across the three social media platforms, Facebook, X (formerly known as Twitter), and Instagram. In total, the IPL has reached 45.2 millionn followers across the three platforms. Virat Kohli is comfortably the most followed player on Instagram in the 2025 edition of the IPL; Kohli is in fact the most followed cricketer on Instagram, globally.
The 2025 edition of the IPL is reported to generate $1.21 billion in domestic media revenue. Both Viacom18 and Star have agreed the broadcasting rights to the Indian Premier League (IPL) in the Indian Subcontinent. Viacom18, the pay-TV broadcaster, has also acquired the broadcasting rights across Australia, New Zealand, South Africa, and the United Kingdom. 2025 will see a change to the way the tournament can be streamed in India. Unlike previous years, JioCinema provided viewers with free IPL streaming, however 2025 will see the tournament streamed on the JioHotstar platform, which has formed after the merging of JioCinema and Disney+ Hotstar.
In 2025, Mumbai Indians are estimated to generate the most sponsorship revenue across the 10 IPL teams. With 37 agreed brand partnerships for the 2025 season, Mumbai Indians are estimated to generate an estimated $25.03 million in sponsorship revenue. Dream11 have agreed to serve as the front-of-shirt sponsor for five of the 10 IPL teams throughout the 2025 edition of the tournament, Gujarat Titans, Kolkata Knight Riders, Lucknow Super Giants, Punjab Kings, and Sunrisers Hyderabad. Royal Challengers Bengaluru have agreed the largest kit-supplier deal in terms of annual value, being their partnership with PUMA. The agreement is valued at an approximate $700,000 per year.
The Chennai Super Kings are the most followed IPL franchise across Facebook, X and Instagram, with over 42 million social media followers. In terms of year-on-year increase from 2024, Kolkata Knight Riders have experienced the largest increase in social media followers across the three platforms, in terms of both volume and percentage. The IPL is comfortably the most followed cricket franchise league across the three social media platforms, Facebook, X (formerly known as Twitter), and Instagram. In total, the IPL has reached 45.2 millionn followers across the three platforms. Virat Kohli is comfortably the most followed player on Instagram in the 2025 edition of the IPL; Kohli is in fact the most followed cricketer on Instagram, globally.
Key Highlights
A detailed overview of the key facts and analysis of the Indian Premier League 2025. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the Indian Premier League 2025.Scope
- The main aims of this report is to highlight commercial landscape across one of the biggest and most popular sports leagues in the world. The report breaks down these commercial partnerships by league and offers an extensive breakdown of the biggest deals for the competing teams.
Reasons to Buy
- For those wanting an in-depth analysis of the Indian Premier League 2025, in the sense of both business and popularity.
Table of Contents
1. Overview
2. IPL Media Landscape
3. IPL Sponsorship Landscape
4. IPL Kit Supplier Market
5. IPL Front-of-Shirt Market
7. Team Sponsorship Landscape
8. Additional Revenue and Social Media
9. Women's Premier League (WPL)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- PUMA
- Six5Six
- Skechers
- playR India
- Emsports
- Wogn
- T10 Sports
- FanCode
- Eithad Airways
- Hero FinCorp
- Dream11
- Lauritz Knudsen
- Luminous Power Technologies
- Qatar Airways
