Understand what is driving sales in Europe by sector and country, the impact of the economy on consumers' purchases and updates on retailers' corporate filings and strategy news in Q1 2026.
Europe’s retail market growth is forecast to grow under 3% in 2026 as consumers remain cautious in their spending. Essential food & grocery and health & beauty sectors are expected to drive much of the growth in 2026 as rising housing and energy costs constrain disposable income.
Europe’s retail market growth is forecast to grow under 3% in 2026 as consumers remain cautious in their spending. Essential food & grocery and health & beauty sectors are expected to drive much of the growth in 2026 as rising housing and energy costs constrain disposable income.
Report Scope
- Consumer future sentiment dropped sharply across Central & Eastern and Western Europe as the conflict between the USA and Iran began in March 2026.
- Europe's health & beauty sector will outperform Latin America and Asia between 2025-2023 as growing health conciousness fuels spending.
- Bulgaria, Poland and Slovak Republic will lead Europe markets in CAGR growth between 2025 and 2030, driven by improved clothing & footwear, electrical and health & beauty spending.
Reasons to Buy
- Understand the key trends in the European market across a range of sectors and how you can adapt to them
- Access key data on how retailers are expanding offline channels and new strategy updates to better target campaigns
- Use our analysis of Europe's key sectors to identify the opportunities for growth at a country level
Table of Contents
- Market
- Future Sentiment Index
- Macro-Economic Environment
- Trading Updates
- Retailer news
- Contacts
- Retail Sales by Continent, CAGR (%) 2025e-2030e
- Central & Eastern Europe, Future Consumer Sentiment Index, by country, March 2026
- Western Europe, Future Consumer Sentiment Index, by country, March 2026
- European retail market size (€bn), 2020-2030e
- European retail market size (€bn), and share of European retail market by country, 2025e
- Top five highest and bottom five lowest by value and CAGRs by country, 2025e-2030e
- CAGR (%) by European country, 2025e-2030e
- Retail sales by continent, 2025e-2030e
- Retail Sector Share, 2025e, 2026e & 2030e
- Clothing & footwear market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)
- Top 10 countries by clothing & footwear sector annual growth (%) 2025e
- Electrical market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)
- Top 10 countries by electricals sector annual growth (%) 2025e
- Food & grocery market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)
- Top 10 countries by food & grocery sector annual growth (%) 2025e
- Health & beauty market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)
- Top 10 countries by health & beauty sector annual growth (%) 2025e
- Home market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)
- Top 10 countries by home sector annual growth (%) 2025e
- Other market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)
- Top 10 countries by other sector annual growth (%) 2025e
- European online penetration (%), 2020-2030e
- Top five highest online penetration by country (%), 2025e
- Bottom five lowest online penetration by country (%), 2025e
- Central & Eastern Europe Future Consumer Sentiment, Economic Outlook Index March 2026
- Central & Eastern Europe Future Consumer Sentiment, Personal Finances Index March 2026
- Central & Eastern Europe Future Consumer Sentiment, Retail Spending Index March 2026
- Central & Eastern Europe Future Consumer Sentiment, Savings Index March 2026
- Central & Eastern Europe Future Consumer Sentiment, Leisure Spending Index March 2026
- Western Europe Future Consumer Sentiment, Economic Outlook Index March 2026
- Western Europe Future Consumer Sentiment, Personal Finances Index March 2026
- Western Europe Future Consumer Sentiment, Retail Spending Index March 2026
- Western Europe Future Consumer Sentiment, Savings Index March 2026
- Western Europe Future Consumer Sentiment, Leisure Spending Index March 2026
- Consumer price inflation by country, 2025 & 2026e
- Nominal GDP annual growth rate (%), 2026e
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Currys
- Carrefour
- Ahold Delhaize
- Nike
- Hugo Boss
- H&M
- Primark
- Kering
- LVMH
- IKEA
- Lululemon
- Sephora
- Zalando
- Amazon
