Thailand Prepaid Card and Digital Wallet Market Intelligence and Future Growth Dynamics Databook - Q2 2025 Update

Key Trends and Drivers in the Thailand Prepaid Cards Sector

Continued Growth in the Prepaid Card Market

• Key factors supporting this growth include government initiatives aimed at promoting cashless transactions. The Thai government’s "digital wallet" scheme, which provides financial stimulus to millions of citizens, has accelerated prepaid card adoption. Additionally, e-commerce expansion has driven demand for secure digital payment methods, reinforcing the role of prepaid cards in online transactions.
• Over the next two to four years, the prepaid card market is expected to sustain its upward trajectory as digital infrastructure improves. Increased consumer trust in electronic payments and continued innovation in digital financial services will likely lead to broader adoption across different demographics. This growth will create opportunities for financial institutions and fintech companies to introduce more tailored prepaid solutions.

Expanding Integration of Prepaid Cards with Digital Wallets

• Integrating prepaid cards with digital wallets is becoming a key feature of Thailand’s evolving digital payment landscape. This shift allows users to manage funds, conduct transactions, and monitor spending seamlessly through mobile applications. As more consumers embrace digital financial services, prepaid card-linked digital wallets are emerging as a preferred payment method.
• Several factors are driving this trend, including rapid advancements in digital payment infrastructure and mobile banking solutions. These technological improvements have enabled smoother integration between prepaid cards and digital wallets. Additionally, the growing consumer preference for all-in-one financial platforms is accelerating adoption as users seek unified solutions that offer convenience and efficiency.
• Over the next two to four years, the integration of prepaid cards with digital wallets is expected to become more widespread. Financial institutions and fintech firms will likely introduce more sophisticated digital wallet features, enhancing security and usability. As a result, reliance on physical cash and traditional banking methods is expected to decline, reinforcing the role of prepaid cards in Thailand’s expanding digital payment ecosystem.

Rising Corporate Use of Prepaid Cards for Expense Management

• Thai businesses are increasingly integrating prepaid cards into their financial management systems to handle corporate expenses, including employee benefits, travel allowances, and operational costs. This shift allows organizations to improve financial efficiency while reducing reliance on traditional reimbursement processes. Companies can better manage disbursements by adopting prepaid cards and simplifying their accounting workflows.
• Key drivers of this trend include the need for improved operational efficiency and tighter financial control. Prepaid cards provide businesses with real-time transaction monitoring, enabling them to set spending limits and track expenses instantly. This feature enhances financial governance, reduces unauthorized spending, and increases corporate expenditure management transparency.
• Over the next two to four years, the corporate adoption of prepaid cards is expected to rise further. As businesses seek more secure and automated financial tools, the demand for prepaid solutions tailored to specific industry needs will grow. This trend will likely lead to the development of customized prepaid card offerings, expanding their role in corporate finance across various sectors in Thailand.

Competitive Landscape of the Thailand Prepaid Card Market

Current Market Dynamics

• The Thai government’s push for a cashless economy, including digital wallet stimulus programs, has increased the demand for prepaid cards. Moreover, the rise in e-commerce and digital banking adoption has reinforced the role of prepaid cards in online transactions, travel, and corporate expense management.

Key Players and Market Share

• The prepaid card market in Thailand is dominated by established financial institutions such as Bangkok Bank, Kasikornbank, and Siam Commercial Bank (SCB). These banks offer a variety of prepaid card solutions for consumers and businesses and continue to integrate prepaid card services with mobile banking and digital wallets to enhance user convenience.
• Fintech companies have also entered the market, introducing innovative prepaid card solutions tailored to digital users. TrueMoney, AirPay, and Rabbit LINE Pay are key players offering prepaid solutions integrated with digital wallets. Global fintech firms such as Revolut and Wise are also gaining traction, leveraging Thailand’s growing digital payments infrastructure.

Recent Launches and Partnerships

• Additionally, in December 2023, TrueMoney expanded its prepaid card offerings by collaborating with Mastercard, enabling cross-border digital transactions. The deal is expected to strengthen TrueMoney’s position as a leading prepaid card issuer in Southeast Asia. Consolidation is becoming evident with increasing competition as larger players acquire smaller fintech firms to enhance service offerings and expand market share.

Anticipated Market Evolution (Next 2-4 Years)

• The competitive intensity in Thailand’s prepaid card market is expected to increase as traditional banks and fintech companies enhance their offerings. With rising consumer demand for integrated digital payment solutions, financial service providers will continue introducing more feature-rich prepaid cards, including AI-driven expense management and enhanced security features.
• Furthermore, regulatory adjustments will shape the market landscape, compelling prepaid card issuers to comply with stricter financial security regulations. As Thailand progresses towards a cashless society, prepaid cards will likely play an even more crucial role in e-commerce, travel spending, and corporate financial management.

Regulatory Changes

• Thailand has introduced new financial regulations to enhance consumer protection and digital payment security. In June 2023, the Bank of Thailand (BOT) updated its Electronic Payment Services Regulation, requiring prepaid card issuers to implement stricter Know Your Customer (KYC) and anti-money laundering (AML) protocols.
• The Thai government has also supported fintech innovation by promoting regulatory sandboxes, allowing startups to test new prepaid card solutions under controlled environments. These measures encourage financial inclusion while ensuring compliance with international security standards.

Overview of Prepaid Cards and Digital Wallet Market

Prepaid Card Market Analysis

• Metrics Assessed: The study examines the prepaid card market through various lenses, including transaction value, transaction volume, average transaction value, load value, and the total number of cards in circulation.
• Card Types: A distinction is made between open-loop and closed-loop prepaid cards, providing insights into their respective market shares and growth trajectories.
• Usage Categories: The report segments the prepaid card market into various categories such as general-purpose cards, business and administrative expense cards, travel forex cards, and meal cards.
• Business Segmentation: Further segmentation is provided based on business size and type, including small-scale businesses, mid-tier businesses, enterprise-level businesses, government entities, and retail consumers.
• Sector-Specific Applications: The analysis extends to specific sectors utilizing prepaid cards, including transit and toll payments, healthcare and wellness services, social security and other government benefit programs, fuel purchases, utilities, and more.

Digital Wallet Market Insights

• Key Segments: The digital wallet market is dissected across five primary spending categories: retail shopping, travel, entertainment and gaming, dining establishments, and recharge and bill payments.
• Performance Metrics: For each segment, the report evaluates transaction value, transaction volume, and average transaction value, offering a granular view of consumer spending behaviors.
• Retail Spend Breakdown: An in-depth analysis is provided for retail spending via digital wallets, covering categories such as food and grocery, health and beauty products, apparel and footwear, books, music and video, consumer electronics, pharmacy and wellness, gas stations, restaurants and bars, toys, kids and baby products, services, and other miscellaneous categories.

Virtual Prepaid Card Market Segmentation

• Categories Analyzed: The virtual prepaid card market is segmented into key categories, including general-purpose cards, gift cards, entertainment and gaming cards, teen and campus cards, business and administrative expense cards, payroll cards, meal cards, travel forex cards, transit and toll cards, social security and other government benefit program cards, fuel cards, utilities, and other miscellaneous categories.
• Performance Evaluation: For each category, the report assesses transaction value, providing insights into the adoption and usage patterns of virtual prepaid cards across different consumer segments.

Consumer Usage Trends

The report delves into consumer behavior concerning prepaid cards, segmented by:

• Age Groups: Identifying usage patterns across different age demographics.
• Income Levels: Analyzing how income brackets influence prepaid card adoption and usage.
• Gender: Examining differences in usage trends between genders.

Scope

Thailand Prepaid Payment Instrument Market Size and Forecast

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Market Share Analysis by Prepaid Card vs. Digital Wallet

Thailand Digital Wallet Market Size and Forecast

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Market Share Analysis by Key Segments

Thailand Digital Wallet Market Size and Forecast by Key Segments

• Retail Shopping (Value, Volume, Avg. Value)
• Travel (Value, Volume, Avg. Value)
• Restaurant (Value, Volume, Avg. Value)
• Entertainment and Gaming (Value, Volume, Avg. Value)
• Recharge and Bill Payment (Value, Volume, Avg. Value)

Thailand Digital Wallet Retail Spend Dynamics

• Food and Grocery - Transaction Value
• Health and Beauty Products - Transaction Value
• Apparel and Foot Wear - Transaction Value
• Books, Music and Video - Transaction Value
• Consumer Electronics - Transaction Value
• Pharmacy and Wellness - Transaction Value
• Gas Stations - Transaction Value
• Restaurants & Bars - Transaction Value
• Toys, Kids, and Baby Products - Transaction Value
• Services - Transaction Value
• Others - Transaction Value

Thailand Prepaid Card Industry Market Attractiveness

• Load Value Trend Analysis
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards
• Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop
• Market Share Analysis by Prepaid Card Categories

Thailand Open Loop Prepaid Card Future Growth Dynamics

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Thailand Closed Loop Prepaid Card Future Growth Dynamics

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Thailand Prepaid Card Consumer Usage Trends

• By Age Group
• By Income Group
• By Gender

Thailand Prepaid Card Retail Spend Dynamics

• Food and Grocery - Transaction Value
• Health and Beauty Products - Transaction Value
• Apparel and Foot Wear - Transaction Value
• Books, Music and Video - Transaction Value
• Consumer Electronics - Transaction Value
• Pharmacy and Wellness - Transaction Value
• Gas Stations - Transaction Value
• Restaurants & Bars - Transaction Value
• Toys, Kids, and Baby Products - Transaction Value
• Services - Transaction Value
• Others - Transaction Value

Thailand General Purpose Prepaid Card Market Size and Forecast

Thailand Gift Card Market Size and Forecast

Gift Card Market Size and Forecast by Functional Attribute

• By Open Loop Gift Card
• By Closed Loop Gift Card

Gift Card Market Size and Forecast by Consumer Segments

• By Retail Consumer Segment
• By Corporate Consumer Segment

Gift Card Market Share Analysis by Retail Categories

• Gift Card Market Share Analysis by Gifting Occasion
• Gift Card Market Share Analysis by Purchase Location

Thailand Entertainment and Gaming Prepaid Card Market Size and Forecast

Thailand Teen and Campus Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute

• By Open Loop Teen and Campus Prepaid Card
• By Closed Loop Teen and Campus Prepaid Card

Thailand Business and Administrative Expense Prepaid Card Market Size and Forecast

Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Thailand Payroll Prepaid Card Market Size and Forecast

Payroll Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Thailand Meal Prepaid Card Market Size and Forecast

Meal Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Thailand Travel Forex Prepaid Card Market Size and Forecast

Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments

• By Retail
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Thailand Transit and Tolls Prepaid Card Market Size and Forecast

Thailand Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Thailand Fuel Prepaid Cards Market Size and Forecast

Thailand Utilities, and Other Prepaid Cards Market Size and Forecast

Thailand Virtual Prepaid Card Industry Market Attractiveness

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Market Share Analysis by Key Virtual Prepaid Card Categories

Thailand Virtual Prepaid Card Market Size by Key Categories

• General Purpose Prepaid Card - Transaction Value
• Gift Card - Transaction Value
• Entertainment and Gaming Prepaid Card - Transaction Value
• Teen and Campus Prepaid Card - Transaction Value
• Business and Administrative Expense Prepaid Card - Transaction Value
• Payroll Prepaid Card - Transaction Value
• Meal Prepaid Card - Transaction Value
• Travel Forex Prepaid Card - Transaction Value
• Transit and Tolls Prepaid Card - Transaction Value
• Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value
• Fuel Prepaid Cards - Transaction Value
• Utilities, and Other Prepaid Cards - Transaction Value

Reasons to buy

• In-depth understanding of Thailand’s prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 80+ market segments and sub-segments of prepaid payment instrument, prepaid card, digital wallet and virtual prepaid card.
• Understand Thailand’s market opportunities and key trends along with forecast (2020-2029). Understand market dynamics through essential KPIs such as transaction value, transaction volume, and average value per transaction.
• Develop Thailand’s market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.
• Detailed analysis of Thailand’s market share by key players across key prepaid card categories.
• Get insights into Thailand’s consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards, virtual prepaid cards and digital wallets.