Kenya Prepaid Card and Digital Wallet Market Intelligence and Future Growth Dynamics Databook

The prepaid card and digital wallet market in Kenya is expected to grow by 19.6% on annual basis to reach US$ 2.97 billion in 2025.

The prepaid card and digital wallet market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 21.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 16.2% during 2025-2029. By the end of 2029, the prepaid card and digital wallet market is projected to expand from its 2024 value of US$ 2.48 billion to approximately US$ 5.41 billion.

This report provides a detailed data-centric analysis of the prepaid card and digital wallet industry in Kenya, covering market opportunities and analysis across a range of prepaid card and digital wallet domains. With over 80+ KPIs at the country level, this report provides a comprehensive understanding of prepaid card and digital wallet market dynamics, market size and forecast, and market share statistics.

Overview of Prepaid Cards and Digital Wallet Market

This report offers a comprehensive analysis of the prepaid payment instruments landscape, encompassing digital wallets and virtual prepaid cards. It delves into market opportunities by evaluating key performance indicators (KPIs) such as transaction value, transaction volume, and average transaction value.

Prepaid Card Market Analysis

Metrics Assessed: The study examines the prepaid card market through various lenses, including transaction value, transaction volume, average transaction value, load value, and the total number of cards in circulation.
Card Types: A distinction is made between open-loop and closed-loop prepaid cards, providing insights into their respective market shares and growth trajectories.
Usage Categories: The report segments the prepaid card market into various categories such as general-purpose cards, business and administrative expense cards, travel forex cards, and meal cards.
Business Segmentation: Further segmentation is provided based on business size and type, including small-scale businesses, mid-tier businesses, enterprise-level businesses, government entities, and retail consumers.
Sector-Specific Applications: The analysis extends to specific sectors utilizing prepaid cards, including transit and toll payments, healthcare and wellness services, social security and other government benefit programs, fuel purchases, utilities, and more.

Digital Wallet Market Insights

Key Segments: The digital wallet market is dissected across five primary spending categories: retail shopping, travel, entertainment and gaming, dining establishments, and recharge and bill payments.
Performance Metrics: For each segment, the report evaluates transaction value, transaction volume, and average transaction value, offering a granular view of consumer spending behaviors.
Retail Spend Breakdown: An in-depth analysis is provided for retail spending via digital wallets, covering categories such as food and grocery, health and beauty products, apparel and footwear, books, music and video, consumer electronics, pharmacy and wellness, gas stations, restaurants and bars, toys, kids and baby products, services, and other miscellaneous categories.

Virtual Prepaid Card Market Segmentation

Categories Analyzed: The virtual prepaid card market is segmented into key categories, including general-purpose cards, gift cards, entertainment and gaming cards, teen and campus cards, business and administrative expense cards, payroll cards, meal cards, travel forex cards, transit and toll cards, social security and other government benefit program cards, fuel cards, utilities, and other miscellaneous categories.
Performance Evaluation: For each category, the report assesses transaction value, providing insights into the adoption and usage patterns of virtual prepaid cards across different consumer segments.

Consumer Usage Trends

The report delves into consumer behavior concerning prepaid cards, segmented by:

Age Groups: Identifying usage patterns across different age demographics.
Income Levels: Analyzing how income brackets influence prepaid card adoption and usage.
Gender: Examining differences in usage trends between genders.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report offers an in-depth, data-driven examination of prepaid payment instruments, focusing on expenditures via prepaid cards and digital wallets within both retail and corporate consumer sectors. It also presents an overview of consumer behavior and retail spending patterns in Kenya. The report includes a detailed breakdown of key market segments for each country. Comprising 111 tables and 136 charts, it delivers a comprehensive analysis of the prepaid card and digital wallet markets. With over 80+ country-level key performance indicators (KPIs), the report provides a thorough understanding of market dynamics in the prepaid card and digital wallet sectors.

Kenya Prepaid Payment Instrument Market Size and Forecast

Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Market Share Analysis by Prepaid Card vs. Digital Wallet

Kenya Digital Wallet Market Size and Forecast

Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Market Share Analysis by Key Segments

Kenya Digital Wallet Market Size and Forecast by Key Segments

Retail Shopping (Value, Volume, Avg. Value)
Travel (Value, Volume, Avg. Value)
Restaurant (Value, Volume, Avg. Value)
Entertainment and Gaming (Value, Volume, Avg. Value)
Recharge and Bill Payment (Value, Volume, Avg. Value)

Kenya Digital Wallet Retail Spend Dynamics

Food and Grocery - Transaction Value
Health and Beauty Products - Transaction Value
Apparel and Foot Wear - Transaction Value
Books, Music and Video - Transaction Value
Consumer Electronics - Transaction Value
Pharmacy and Wellness - Transaction Value
Gas Stations - Transaction Value
Restaurants & Bars - Transaction Value
Toys, Kids, and Baby Products - Transaction Value
Services - Transaction Value
Others - Transaction Value

Kenya Prepaid Card Industry Market Attractiveness

Load Value Trend Analysis
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards
Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop
Market Share Analysis by Prepaid Card Categories

Kenya Open Loop Prepaid Card Future Growth Dynamics

Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

Kenya Closed Loop Prepaid Card Future Growth Dynamics

Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

Kenya Prepaid Card Consumer Usage Trends

By Age Group
By Income Group
By Gender

Kenya Prepaid Card Retail Spend Dynamics

Food and Grocery - Transaction Value
Health and Beauty Products - Transaction Value
Apparel and Foot Wear - Transaction Value
Books, Music and Video - Transaction Value
Consumer Electronics - Transaction Value
Pharmacy and Wellness - Transaction Value
Gas Stations - Transaction Value
Restaurants & Bars - Transaction Value
Toys, Kids, and Baby Products - Transaction Value
Services - Transaction Value
Others - Transaction Value

Kenya General Purpose Prepaid Card Market Size and Forecast

Kenya Gift Card Market Size and Forecast

Gift Card Market Size and Forecast by Functional Attribute

By Open Loop Gift Card
By Closed Loop Gift Card

Gift Card Market Size and Forecast by Consumer Segments

By Retail Consumer Segment
By Corporate Consumer Segment

Gift Card Market Share Analysis by Retail Categories

Gift Card Market Share Analysis by Gifting Occasion
Gift Card Market Share Analysis by Purchase Location

Kenya Entertainment and Gaming Prepaid Card Market Size and Forecast

Kenya Teen and Campus Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute

By Open Loop Teen and Campus Prepaid Card
By Closed Loop Teen and Campus Prepaid Card

Kenya Business and Administrative Expense Prepaid Card Market Size and Forecast

Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments

By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Kenya Payroll Prepaid Card Market Size and Forecast

Payroll Prepaid Card Market Size and Forecast by Consumer Segments

By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Kenya Meal Prepaid Card Market Size and Forecast

Meal Prepaid Card Market Size and Forecast by Consumer Segments

By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Kenya Travel Forex Prepaid Card Market Size and Forecast

Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments

By Retail
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Kenya Transit and Tolls Prepaid Card Market Size and Forecast

Kenya Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Kenya Fuel Prepaid Cards Market Size and Forecast

Kenya Utilities, and Other Prepaid Cards Market Size and Forecast

Kenya Virtual Prepaid Card Industry Market Attractiveness

Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Market Share Analysis by Key Virtual Prepaid Card Categories

Kenya Virtual Prepaid Card Market Size by Key Categories

General Purpose Prepaid Card - Transaction Value
Gift Card - Transaction Value
Entertainment and Gaming Prepaid Card - Transaction Value
Teen and Campus Prepaid Card - Transaction Value
Business and Administrative Expense Prepaid Card - Transaction Value
Payroll Prepaid Card - Transaction Value
Meal Prepaid Card - Transaction Value
Travel Forex Prepaid Card - Transaction Value
Transit and Tolls Prepaid Card - Transaction Value
Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value
Fuel Prepaid Cards - Transaction Value
Utilities, and Other Prepaid Cards - Transaction Value

Reasons to buy

In-depth understanding of Kenya’s prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 80+ market segments and sub-segments of prepaid payment instrument, prepaid card, digital wallet and virtual prepaid card.
Understand Kenya’s market opportunities and key trends along with forecast (2020-2029). Understand market dynamics through essential KPIs such as transaction value, transaction volume, and average value per transaction.
Develop Kenya’s market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.
Detailed analysis of Kenya’s market share by key players across key prepaid card categories.
Get insights into Kenya’s consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards, virtual prepaid cards and digital wallets.

1 About this Report

1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 Kenya Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators

2.1 Kenya Prepaid Payment Instrument - Transaction Value Trend Analysis, 2020 - 2029
2.2 Kenya Prepaid Payment Instrument - Transaction Volume Trend Analysis, 2020 - 2029
2.3 Kenya Prepaid Payment Instrument - Average Value per Transaction, 2020 - 2029
2.4 Kenya Market Share Analysis by Prepaid Card vs. Digital Wallet, 2020 - 2029

3 Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators, 2020 - 2029

3.1 Kenya Digital Wallet - Transaction Value Trend Analysis, 2020 - 2029
3.2 Kenya Digital Wallet - Average Value per Transaction, 2020 - 2029
3.3 Kenya Digital Wallet - Transaction Volume Trend Analysis, 2020 - 2029
3.4 Kenya Digital Wallet Market Share Analysis by Key Segments

4 Kenya Digital Wallet Market Size and Future Growth Dynamics by Key Segments

4.1 Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1 Retail Payments - Transaction Value Trend Analysis, 2020 - 2029
4.1.2 Retail Payments - Transaction Volume Trend Analysis, 2020 - 2029
4.1.3 Retail Payments - Average Value per Transaction, 2020 - 2029
4.2 Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators, 2020 - 2029
4.2.1 Travel Payments - Transaction Value Trend Analysis, 2020 - 2029
4.2.2 Travel Payments - Transaction Volume Trend Analysis, 2020 - 2029
4.2.3 Travel Payments - Average Value per Transaction, 2020 - 2029
4.3 Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1 Restaurants & Bars payments - Transaction Value Trend Analysis, 2020 - 2029
4.3.2 Restaurants & Bars payments - Transaction Volume Trend Analysis
4.3.3 Restaurants & Bars payments - Average Value per Transaction, 2020 - 2029
4.4 Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1 Entertainment, Gaming, & Event Payments - Transaction Value Trend Analysis, 2020 - 2029
4.4.2 Entertainment, Gaming, & Event Payments - Transaction Volume Trend Analysis, 2020 - 2029
4.4.3 Entertainment, Gaming, & Event Payments - Average Value per Transaction, 2020 - 2029
4.5 Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1 Recharge and Bill Payments - Transaction Value Trend Analysis, 2020 - 2029
4.5.2 Recharge and Bill Payments - Transaction Volume Trend Analysis, 2020 - 2029
4.5.3 Recharge and Bill Payments - Average Value per Transaction, 2020 - 2029

5 Kenya Digital Wallet Retail Spend Dynamics

5.1 Kenya Digital Wallet Market Share Analysis by Key Retail Categories, 2024
5.2 Kenya Digital Wallet - Food and Grocery - Transaction Value Trend Analysis, 2020 - 2029
5.3 Kenya Digital Wallet - Health and Beauty Products - Transaction Value Trend Analysis, 2020 - 2029
5.4 Kenya Digital Wallet - Apparel and Foot Wear - Transaction Value Trend Analysis, 2020 - 2029
5.5 Kenya Digital Wallet - Books, Music and Video - Transaction Value Trend Analysis, 2020 - 2029
5.6 Kenya Digital Wallet - Consumer Electronics - Transaction Value Trend Analysis, 2020 - 2029
5.7 Kenya Digital Wallet - Pharmacy and Wellness - Transaction Value Trend Analysis, 2020 - 2029
5.8 Kenya Digital Wallet - Gas Stations - Transaction Value Trend Analysis, 2020 - 2029
5.9 Kenya Digital Wallet - Restaurants & Bars - Transaction Value Trend Analysis, 2020 - 2029
5.10 Kenya Digital Wallet - Toys, Kids, and Baby Products - Transaction Value Trend Analysis, 2020 - 2029
5.11 Kenya Digital Wallet - Services - Transaction Value Trend Analysis, 2020 - 2029
5.12 Kenya Digital Wallet - Others - Transaction Value Trend Analysis, 2020 - 2029

6 Kenya Prepaid Card Industry Market Attractiveness

6.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
6.1.1 Kenya Prepaid Card - Load Value Trend Analysis, 2020 - 2029
6.1.2 Kenya Prepaid Card - Transaction Value Trend Analysis, 2020 - 2029
6.1.3 Kenya Prepaid Card - Transaction Volume Trend Analysis, 2020 - 2029
6.1.4 Kenya Prepaid Card - Average Value per Transaction, 2020 - 2029
6.1.5 Kenya Prepaid Card - Number of Cards, 2020 - 2029
6.2 Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2020 - 2029
6.3 Market Share Analysis by Prepaid Card Categories

7 Kenya Open Loop Prepaid Card Future Growth Dynamics, 2020 - 2029

7.1 Trend Analysis by Key Performance Indicators
7.1.1 Open Loop Prepaid Card - Transaction Value Trend Analysis, 2020 - 2029
7.1.2 Open Loop Prepaid Card - Transaction Volume Trend Analysis, 2020 - 2029
7.1.3 Open Loop Prepaid Card - Average Value per Transaction, 2020 - 2029
7.1.4 Open Loop Prepaid Card - Number of Cards, 2020 - 2029

8 Kenya Closed Loop Prepaid Card Future Growth Dynamics, 2020 - 2029

8.1 Trend Analysis by Key Performance Indicators
8.1.1 Closed Loop Prepaid Card - Transaction Value Trend Analysis, 2020 - 2029
8.1.2 Closed Loop Prepaid Card - Transaction Volume Trend Analysis, 2020 - 2029
8.1.3 Closed Loop Prepaid Card - Average Value per Transaction, 2020 - 2029
8.1.4 Closed Loop Prepaid Card - Number of Cards, 2020 - 2029

9 Kenya Prepaid Card Market Share by Key Players

9.1 Kenya General Purpose Prepaid Card Market Share by Key Players
9.2 Kenya Travel Forex Prepaid Card Market Share by Key Players
9.3 Kenya Business and Administrative Expense Prepaid Card Market Share by Key Players
9.4 Kenya Meal Prepaid Card Market Share by Key Players

10 Kenya Prepaid Card Consumer Usage Trends

10.1 Prepaid Card Spend Analysis by Age Group
10.2 Prepaid Card Transaction Value Analysis by Income Group
10.3 Prepaid Card Transaction Value Analysis by Gender

11 Kenya Prepaid Card Retail Spend Dynamics

11.1 Kenya Prepaid Card Market Share Analysis by Key Retail Categories, 2024
11.2 Kenya Prepaid Card - Food and Grocery - Transaction Value Trend Analysis, 2020 - 2029
11.3 Kenya Prepaid Card - Health and Beauty Products - Transaction Value Trend Analysis, 2020 - 2029
11.4 Kenya Prepaid Card - Apparel and Foot Wear - Transaction Value Trend Analysis, 2020 - 2029
11.5 Kenya Prepaid Card - Books, Music and Video - Transaction Value Trend Analysis, 2020 - 2029
11.6 Kenya Prepaid Card - Consumer Electronics - Transaction Value Trend Analysis, 2020 - 2029
11.7 Kenya Prepaid Card - Pharmacy and Wellness - Transaction Value Trend Analysis, 2020 - 2029
11.8 Kenya Prepaid Card - Gas Stations - Transaction Value Trend Analysis, 2020 - 2029
11.9 Kenya Prepaid Card - Restaurants & Bars - Transaction Value Trend Analysis, 2020 - 2029
11.10 Kenya Prepaid Card - Toys, Kids, and Baby Products - Transaction Value Trend Analysis, 2020 - 2029
11.11 Kenya Prepaid Card - Services - Transaction Value Trend Analysis, 2020 - 2029
11.12 Kenya Prepaid Card - Others - Transaction Value Trend Analysis, 2020 - 2029

12 Kenya General Purpose Prepaid Card Market Size and Forecast, 2020 - 2029

12.1 General Purpose Prepaid Card - Transaction Value Trend Analysis, 2020 - 2029
12.2 General Purpose Prepaid Card Market Share by Consumer Segments, 2020 - 2029
12.2.1 General Purpose Prepaid Card Market Size and Forecast - Unbanked / Underbanked Segment, 2020 - 2029
12.2.2 General Purpose Prepaid Card Market Size and Forecast - Banked Segment, 2020 - 2029

13 Kenya Gift Card Market Size and Forecast, 2020 - 2029

13.1 Gift Card - Transaction Value Trend Analysis, 2020 - 2029
13.2 Gift Card Market Share by Functional Attribute, 2024
13.2.1 Open Loop Gift Card - Transaction Value Trend Analysis, 2020 - 2029
13.2.2 Closed Loop Gift Card - Transaction Value Trend Analysis, 2020 - 2029
13.3 Gift Card Market Share by Consumer Segments
13.3.1 Gift Card Market Size Trend Analysis by Retail Consumer Segment
13.3.2 Gift Card Market Size Trend Analysis by Corporate Consumer Segment
13.4 Gift Card Market Share Analysis by Retail Categories
13.5 Gift Card Market Share Analysis by Gifting Occasion
13.5.1 Retail Gift Card Market Share Analysis by Gifting Occasion
13.5.2 Corporate Gift Card Market Share Analysis by Gifting Occasion

14 Kenya Entertainment and Gaming Prepaid Card Market Size and Forecast, 2020 - 2029

15 Kenya Teen and Campus Prepaid Card Market Size and Forecast, 2020 - 2029

15.1 Kenya Teen and Campus Prepaid Card - Transaction Value Trend Analysis, 2020 - 2029
15.2 Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
15.2.1 Open Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis
15.2.2 Closed Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis, 2020 - 2029

16 Kenya Business and Administrative Expense Prepaid Card Market Size and Forecast, 2020 - 2029

16.1 Kenya Business and Administrative Expense Prepaid Card - Transaction Value Trend Analysis, 2020 - 2029
16.2 Business and Administrative Expense Prepaid Card Market Share by Consumer Segments, 2024
16.2.1 Business and Administrative Expense Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2020-2029
16.2.2 Business and Administrative Expense Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2020-2029
16.2.3 Business and Administrative Expense Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2020-2029
16.2.4 Business and Administrative Expense Prepaid Card Market Size and Forecast - Government Segment, 2020-2029

17 Kenya Payroll Prepaid Card Market Size and Forecast, 2020-2029

17.1 Payroll Prepaid Card - Transaction Value Trend Analysis, 2020-2029
17.2 Payroll Prepaid Card Market Share by Consumer Segments, 2024
17.2.1 Payroll Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2020-2029
17.2.2 Payroll Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2020-2029
17.2.3 Payroll Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2020-2029
17.2.4 Payroll Prepaid Card Market Size and Forecast - Government Segment, 2020-2029

18 Kenya Meal Prepaid Card Market Size and Forecast, 2020-2029

18.1 Meal Prepaid Card - Transaction Value Trend Analysis, 2020-2029
18.2 Meal Prepaid Card Market Share by Consumer Segments, 2024
18.2.1 Meal Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2020-2029
18.2.2 Meal Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2020-2029
18.2.3 Meal Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2020-2029
18.2.4 Meal Prepaid Card Market Size and Forecast - Government Segment, 2020-2029

19 Kenya Travel Forex Prepaid Card Market Size and Forecast, 2020-2029

19.1 Travel Forex Prepaid Card - Transaction Value Trend Analysis, 2020-2029
19.2 Travel Forex Prepaid Card Market Share by Consumer Segments, 2024
19.2.1 Travel Forex Prepaid Card Market Size and Forecast - Retail, 2020-2029
19.2.2 Travel Forex Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2020-2029
19.2.3 Travel Forex Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2020-2029
19.2.4 Travel Forex Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2020-2029
19.2.5 Travel Forex Prepaid Card Market Size and Forecast - Government Segment, 2020-2029

20 Kenya Transit and Tolls Prepaid Card Market Size and Forecast, 2020-202921 Kenya Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2020-202922 Kenya Fuel Prepaid Cards Market Size and Forecast, 2020-202923 Kenya Utilities, and Other Prepaid Cards Market Size and Forecast, 2020-2029

24 Kenya Virtual Prepaid Card Industry Market Attractiveness, 2020-2029

24.1 Virtual Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
24.1.1 Virtual Prepaid Card - Transaction Value Trend Analysis, 2020-2029
24.1.2 Virtual Prepaid Card - Transaction Volume Trend Analysis, 2020-2029
24.1.3 Virtual Prepaid Card - Average Value per Transaction, 2020-2029
24.1.4 Virtual Prepaid Card - Market Share Analysis by Key Virtual Prepaid Card Categories, 2024

25 Kenya Virtual Prepaid Card Market Size and Future Growth Dynamics by Key Categories, 2020-2029

25.1 Kenya Virtual Prepaid Card Market Share Analysis by Key Virtual Prepaid Card Categories, 2024
25.2 Virtual General Purpose Prepaid Card - Transaction Value Trend Analysis, 2020-2029
25.3 Virtual Gift Card - Transaction Value Trend Analysis, 2020-2029
25.4 Virtual Entertainment and Gaming Prepaid Card Market Size and Forecast, 2020-2029
25.5 Virtual Teen and Campus Prepaid Card - Transaction Value Trend Analysis, 2020-2029
25.6 Virtual Business and Administrative Expense Prepaid Card - Transaction Value Trend Analysis, 2020-2029
25.7 Virtual Payroll Prepaid Card - Transaction Value Trend Analysis, 2020-2029
25.8 Virtual Meal Prepaid Card - Transaction Value Trend Analysis, 2020-2029
25.9 Virtual Travel Forex Prepaid Card - Transaction Value Trend Analysis, 2020-2029
25.10 Virtual Transit and Tolls Prepaid Card Market Size and Forecast, 2020-2029
25.11 Virtual Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2020-2029
25.12 Virtual Fuel Prepaid Cards Market Size and Forecast, 2020-2029
25.13 Virtual Utilities, and Other Prepaid Cards Market Size and Forecast, 2020-2029

26 Further Reading

26.1 About the Publisher
26.2 Related Research

List of Tables

Table 1: Kenya Prepaid Payment Instrument - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 2: Kenya Prepaid Payment Instrument - Transaction Volume Trend Analysis (Million), 2020 - 2029
Table 3: Kenya Prepaid Payment Instrument - Average Value per Transaction (US$), 2020-2029
Table 4: Kenya Digital Wallet - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 5: Kenya Digital Wallet - Average Value per Transaction (US$), 2020 - 2029
Table 6: Kenya Digital Wallet - Transaction Volume Trend Analysis (Million), 2020 - 2029
Table 7: Retail Payments - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 8: Retail Payments - Transaction Volume Trend Analysis (Million), 2020 - 2029
Table 9: Retail Payments - Average Value per Transaction (US$),, 2020 - 2029
Table 10: Travel Payments - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 11: Travel Payments - Transaction Volume Trend Analysis (Million), 2020 - 2029
Table 12: Travel Payments - Average Value per Transaction (US$), 2020 - 2029
Table 13: Restaurants & Bars payments - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 14: Restaurants & Bars payments - Transaction Volume Trend Analysis (Million), 2020-2029
Table 15: Restaurants & Bars payments - Average Value per Transaction (US$), 2020 - 2029
Table 16: Entertainment, Gaming, & Event Payments - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 17: Entertainment, Gaming, & Event Payments - Transaction Volume Trend Analysis (Million), 2020 - 2029
Table 18: Entertainment, Gaming, & Event Payments - Average Value per Transaction (US$), 2020 - 2029
Table 19: Recharge and Bill Payments - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 20: Recharge and Bill Payments - Transaction Volume Trend Analysis (Million), 2020 - 2029
Table 21: Recharge and Bill Payments - Average Value per Transaction (US$), 2020 - 2029
Table 22: Kenya Digital Wallet - Food and Grocery - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 23: Kenya Digital Wallet - Health and Beauty Products - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 24: Kenya Digital Wallet - Apparel and Foot Wear - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 25: Kenya Digital Wallet - Books, Music and Video - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 26: Kenya Digital Wallet - Consumer Electronics - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 27: Kenya Digital Wallet - Pharmacy and Wellness - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 28: Kenya Digital Wallet - Gas Stations - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 29: Kenya Digital Wallet - Restaurants & Bars - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 30: Kenya Digital Wallet - Toys, Kids, and Baby Products - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 31: Kenya Digital Wallet - Services - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 32: Kenya Digital Wallet - Others - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 33: Kenya Prepaid Card - Load Value Trend Analysis (US$ Million), 2020 - 2029
Table 34: Kenya Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 35: Kenya Prepaid Card - Transaction Volume Trend Analysis (Million), 2020 - 2029
Table 36: Kenya Prepaid Card - Average Value per Transaction (US$), 2020 - 2029
Table 37: Kenya Prepaid Card - Number of Cards (Thousands), 2020 - 2029
Table 39: Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 40: Kenya Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2020 - 2029
Table 41: Kenya Open Loop Prepaid Card - Average Value per Transaction (US$), 2020 - 2029
Table 42: Kenya Open Loop Prepaid Card - Number of Cards (Thousands), 2020 - 2029
Table 43: Kenya Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 44: Kenya Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2020 - 2029
Table 45: Kenya Closed Loop Prepaid Card - Average Value per Transaction (US$), 2020 - 2029
Table 46: Kenya Closed Loop Prepaid Card - Number of Cards (Thousands), 2020 - 2029
Table 47: Kenya Prepaid Card - Food and Grocery - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 48: Kenya Prepaid Card - Health and Beauty Products - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 49: Kenya Prepaid Card - Apparel and Foot Wear - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 50: Kenya Prepaid Card - Books, Music and Video - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 51: Kenya Prepaid Card - Consumer Electronics - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 52: Kenya Prepaid Card - Pharmacy and Wellness - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 53: Kenya Prepaid Card - Gas Stations - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 54: Kenya Prepaid Card - Restaurants & Bars - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 55: Kenya Prepaid Card - Toys, Kids, and Baby Products - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 56: Kenya Prepaid Card - Services - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 57: Kenya Prepaid Card - Others - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 58: Kenya General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 60: Kenya General Purpose Prepaid Card - Market Size and Forecast by Unbanked / Underbanked Consumer Segment (US$ Million), 2020 - 2029
Table 61: Kenya General Purpose Prepaid Card - Market Size and Forecast by Banked Consumer Segment (US$ Million), 2020 - 2029
Table 62: Kenya Gift Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 63: Kenya Open Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 64: Kenya Closed Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 66: Kenya Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2020 - 2029
Table 67: Kenya Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2020 - 2029
Table 68: Kenya Entertainment and Gaming Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 69: Kenya Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 70: Kenya Open Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 71: Kenya Closed Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 72: Kenya Business and Administrative Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Table 73: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2020-2029
Table 74: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2020-2029
Table 75: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2020-2029
Table 76: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2020-2029
Table 77: Kenya Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 78: Kenya Payroll Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2020-2029
Table 79: Kenya Payroll Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2020-2029
Table 80: Kenya Payroll Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2020-2029
Table 81: Kenya Payroll Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2020-2029
Table 82: Kenya Meal Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 83: Kenya Meal Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2020-2029
Table 84: Kenya Meal Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2020-2029
Table 85: Kenya Meal Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2020-2029
Table 86: Kenya Meal Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2020-2029
Table 87: Kenya Travel Forex Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 88: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2020-2029
Table 89: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2020-2029
Table 90: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2020-2029
Table 91: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2020-2029
Table 92: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2020-2029
Table 93: Kenya Transit and Tolls Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 94: Kenya Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 95: Kenya Fuel Prepaid Cards - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 96: Kenya Utilities, and Other Prepaid Cards - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 97: Kenya Virtual Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 98: Kenya Virtual Prepaid Card - Transaction Volume Trend Analysis (US$ Million), 2020-2029
Table 99: Kenya Virtual Prepaid Card - Average Value per Transaction, 2020-2029
Table 100: Kenya Virtual General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 101: Kenya Virtual Gift Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 102: Kenya Virtual Entertainment and Gaming Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 103: Kenya Virtual Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 104: Kenya Virtual Business and Administrative Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 105: Kenya Virtual Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 106: Kenya Virtual Meal Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 107: Kenya Virtual Travel Forex Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 108: Kenya Virtual Transit and Tolls Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 109: Kenya Virtual Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 110: Kenya Virtual Fuel Prepaid Cards - Transaction Value Trend Analysis (US$ Million), 2020-2029
Table 111: Kenya Virtual Utilities, and Other Prepaid Cards - Transaction Value Trend Analysis (US$ Million), 2020-2029

List of Figures

Figure 1: Methodology Framework
Figure 2: Kenya Prepaid Payment Instrument - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 3: Kenya Prepaid Payment Instrument - Transaction Volume Trend Analysis (Million), 2020 - 2029
Figure 4: Kenya Prepaid Payment Instrument - Average Value per Transaction (US$), 2020 - 2029
Figure 5: Kenya Prepaid Card - Market Share Analysis by Prepaid Card vs. Digital Wallet, 2020 - 2029
Figure 6: Kenya Digital Wallet - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 7: Kenya Digital Wallet - Average Value per Transaction (US$), 2020 - 2029
Figure 8: Kenya Digital Wallet - Transaction Volume Trend Analysis (Million), 2020 - 2029
Figure 9: Kenya Digital Wallet Market Share Analysis by Key Segments (%), 2024
Figure 10: Retail Payments - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 11: Retail Payments - Transaction Volume Trend Analysis (Million), 2020 - 2029
Figure 12: Retail Payments - Average Value per Transaction (US$), 2020 - 2029
Figure 13: Travel Payments - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 14: Travel Payments - Transaction Volume Trend Analysis (Million), 2020 - 2029
Figure 15: Travel Payments - Average Value per Transaction (US$), 2020 - 2029
Figure 16: Restaurants & Bars payments - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 17: Restaurants & Bars payments - Transaction Volume Trend Analysis (Million), 2020-2029
Figure 18: Restaurants & Bars payments - Average Value per Transaction (US$), 2020 - 2029
Figure 19: Entertainment, Gaming, & Event Payments - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 20: Entertainment, Gaming, & Event Payments - Transaction Volume Trend Analysis (Million), 2020 - 2029
Figure 21: Entertainment, Gaming, & Event Payments - Average Value per Transaction (US$), 2020 - 2029
Figure 22: Recharge and Bill Payments - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 23: Recharge and Bill Payments - Transaction Volume Trend Analysis (Million), 2020 - 2029
Figure 24: Recharge and Bill Payments - Average Value per Transaction (US$), 2020 - 2029
Figure 25: Kenya Digital Wallet - Market Share by Key Retail Categories (%), 2024
Figure 26: Kenya Digital Wallet - Food and Grocery - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 27: Kenya Digital Wallet - Health and Beauty Products - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 28: Kenya Digital Wallet - Apparel and Foot Wear - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 29: Kenya Digital Wallet - Books, Music and Video - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 30: Kenya Digital Wallet - Consumer Electronics - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 31: Kenya Digital Wallet - Pharmacy and Wellness - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 32: Kenya Digital Wallet - Gas Stations - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 33: Kenya Digital Wallet - Restaurants & Bars - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 34: Kenya Digital Wallet - Toys, Kids, and Baby Products - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 35: Kenya Digital Wallet - Services - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 36: Kenya Digital Wallet - Others - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 37: Kenya Prepaid Card - Load Value Trend Analysis (US$ Million), 2020 - 2029
Figure 38: Kenya Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 39: Kenya Prepaid Card - Transaction Volume Trend Analysis (Million), 2020 - 2029
Figure 40: Kenya Prepaid Card - Average Value per Transaction (US$), 2020 - 2029
Figure 41: Kenya Prepaid Card - Number of Cards (Thousands), 2020 - 2029
Figure 42: Kenya Prepaid Card - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2020 - 2029
Figure 43: Kenya Prepaid Card - Market Share Analysis by Prepaid Card Categories
Figure 44: Kenya Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 45: Kenya Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2020 - 2029
Figure 46: Kenya Open Loop Prepaid Card - Average Value per Transaction (US$), 2020 - 2029
Figure 47: Kenya Open Loop Prepaid Card - Number of Cards (Thousands), 2020 - 2029
Figure 48: Kenya Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 49: Kenya Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2020 - 2029
Figure 50: Kenya Closed Loop Prepaid Card - Average Value per Transaction (US$), 2020 - 2029
Figure 51: Kenya Closed Loop Prepaid Card - Number of Cards (Thousands), 2020 - 2029
Figure 52: Kenya Prepaid Card Market Share by Key Players (%), 2024
Figure 53: Kenya General Purpose Prepaid Card Market Share by Key Players (%), 2024
Figure 54: Kenya Travel Forex Prepaid Card Market Share by Key Players (%), 2024
Figure 55: Kenya Business and Administrative Expense Prepaid Card Market Share by Key Players (%), 2024
Figure 56: Kenya Meal Prepaid Card Market Share by Key Players (%), 2024
Figure 57: Kenya Prepaid Card - Trend Analysis by Age Group in Transaction Value Terms
Figure 58: Kenya Prepaid Card - Trend Analysis by Income Group in Value Terms
Figure 59: Kenya Prepaid Card - Trend Analysis by Gender in Value Terms
Figure 60: Kenya Prepaid Card - Market Share by Key Retail Categories (%), 2024
Figure 61: Kenya Prepaid Card - Food and Grocery - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 62: Kenya Prepaid Card - Health and Beauty Products - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 63: Kenya Prepaid Card - Apparel and Foot Wear - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 64: Kenya Prepaid Card - Books, Music and Video - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 65: Kenya Prepaid Card - Consumer Electronics - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 66: Kenya Prepaid Card - Pharmacy and Wellness - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 67: Kenya Prepaid Card - Gas Stations - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 68: Kenya Prepaid Card - Restaurants & Bars - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 69: Kenya Prepaid Card - Toys, Kids, and Baby Products - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 70: Kenya Prepaid Card - Services - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 71: Kenya Prepaid Card - Others - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 72: Kenya General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 73: Kenya General Purpose Prepaid Card Market Share by Consumer Segment (US$ Million), 2020 - 2029
Figure 74: Kenya General Purpose Prepaid Card - Market Size and Forecast by Unbanked / Underbanked Consumer Segment (US$ Million), 2020 - 2029
Figure 75: Kenya General Purpose Prepaid Card - Market Size and Forecast by Banked Consumer Segment (US$ Million), 2020 - 2029
Figure 76: Kenya Gift Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 77: Kenya Gift Card Market Share by Functional Attribute (%), 2024
Figure 78: Kenya Open Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 79: Kenya Closed Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 80: Kenya Gift Card Market Share by Consumer Segments, 2020 - 2029
Figure 81: Kenya Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2020 - 2029
Figure 82: Kenya Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2020 - 2029
Figure 83: Kenya Gift Card Market Share Analysis by Retail Categories, 2024
Figure 84: Kenya Retail Gift Card Market Share Analysis by Gifting Occasion, 2024
Figure 85: Kenya Corporate Gift Card Market Share Analysis by Gifting Occasion, 2024
Figure 86: Kenya Entertainment and Gaming Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 87: Kenya Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 88: Kenya Teen and Campus Prepaid Card Market Share by Functional Attribute, 2024
Figure 89: Kenya Open Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 90: Kenya Closed Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 91: Kenya Business and Administrative Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020 - 2029
Figure 92: Kenya Business and Administrative Expense Prepaid Card Market Share by Consumer Segments, 2024
Figure 93: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2020-2029
Figure 94: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2020-2029
Figure 95: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2020-2029
Figure 96: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2020-2029
Figure 97: Kenya Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 98: Kenya Payroll Prepaid Card Market Share by Consumer Segments, 2024
Figure 99: Kenya Payroll Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2020-2029
Figure 100: Kenya Payroll Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2020-2029
Figure 101: Kenya Payroll Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2020-2029
Figure 102: Kenya Payroll Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2020-2029
Figure 103: Kenya Meal Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 104: Kenya Meal Prepaid Card Market Share by Consumer Segments, 2024
Figure 105: Kenya Meal Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2020-2029
Figure 106: Kenya Meal Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2020-2029
Figure 107: Kenya Meal Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2020-2029
Figure 108: Kenya Meal Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2020-2029
Figure 109: Kenya Travel Forex Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 110: Kenya Travel Forex Prepaid Card Market Share by Consumer Segments, 2024
Figure 111: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2020-2029
Figure 112: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2020-2029
Figure 113: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2020-2029
Figure 114: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2020-2029
Figure 115: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2020-2029
Figure 116: Kenya Transit and Tolls Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 117: Kenya Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 118: Kenya Fuel Prepaid Cards - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 119: Kenya Utilities, and Other Prepaid Cards - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 120: Kenya Virtual Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 121: Kenya Virtual Prepaid Card - Transaction Volume Trend Analysis (US$ Million), 2020-2029
Figure 122: Kenya Virtual Prepaid Card - Average Value per Transaction, 2020-2029
Figure 123: Kenya Virtual Prepaid Card - Market Share Analysis by Key Virtual Prepaid Card Categories, 2024
Figure 124: Kenya Virtual Prepaid Card Market Share Analysis by Key Virtual Prepaid Card Categories, 2024
Figure 125: Kenya Virtual General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 126: Kenya Virtual Gift Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 127: Kenya Virtual Entertainment and Gaming Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 128: Kenya Virtual Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 129: Kenya Virtual Business and Administrative Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 130: Kenya Virtual Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 131: Kenya Virtual Meal Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 132: Kenya Virtual Travel Forex Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 133: Kenya Virtual Transit and Tolls Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 134: Kenya Virtual Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 135: Kenya Virtual Fuel Prepaid Cards - Transaction Value Trend Analysis (US$ Million), 2020-2029
Figure 136: Kenya Virtual Utilities, and Other Prepaid Cards - Transaction Value Trend Analysis (US$ Million), 2020-2029

Table Information

Report Attribute	Details
No. of Pages	159
Published	May 2025
Forecast Period	2025 - 2029
Estimated Market Value ( USD ) in 2025	$ 2.97 Billion
Forecasted Market Value ( USD ) by 2029	$ 5.41 Billion
Compound Annual Growth Rate	16.2%
Regions Covered	Kenya

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