North America Eyelash Adhesives Market Forecast to 2031 - Regional Analysis - by Type and Distribution Channel

The North America eyelash adhesives market was valued at US$ 677.77 million in 2023 and is anticipated to reach US$ 920.09 million by 2031; it is estimated to register a CAGR of 3.9% from 2023 to 2031.

Rising Demand for Eyelash Extensions Fuels North America Eyelash Adhesives Market

Eyelash extensions offer a convenient way to increase the length and volume of eyelashes. The extensions reduce the need for daily mascara application and eyelash curling. They provide a semi-permanent solution as they can last several weeks. Thus, eyelash extensions are more convenient than daily makeup routines for busy individuals looking to streamline their beauty routine.

Various demographics, including different age groups and gender identities, significantly use eyelash extensions. Young generations, particularly millennials and Gen Zs, are more inclined to spend on beauty and self-care products, further driving the demand for eyelash extensions. As a result, the eyelash extensions market has responded with a wide range of price points, making the products accessible to a broad audience. The beauty industry is lucrative, and many market players have entered the market, increasing the availability of eyelashes and DIY kits. In Jan-2024, Vin Lash launched a guide on "A Definitive Guide to Purchasing Wholesale Eyelash Extensions" to help people understand the eyelash extension trends.

In April-2024, BL Lashes launched eyelash extension glue introducing Optimo long-lasting lash glue. Modern eyelash adhesives have better formulations, providing strong adhesion, long-lasting results, and gentle application on skin. The adhesives are available in a variety of options tailored for sensitive skin and with waterproofing benefits and fast curing time. Thus, the growing demand for eyelash extensions fuels the North America eyelash adhesives market growth.

North America Eyelash Adhesives Market Overview

The US is one of the prominent countries in North America that is majorly contributing to the eyelash adhesives market growth in the region. Moreover, women in the US are highly influenced by the makeup looks created by celebrities. These celebrities are promoting eye makeup with long and fuller lashes. Thus, women in the country are rapidly demanding eye makeup products, especially eye shadows and false eyelashes, owing to the rising influence of social media influencers and celebrities.

This factor is majorly driving the demand for eyelash adhesives in the country. In recent years, women have preferred false eyelashes over mascara as prolonged use of mascara can brittle the natural eyelashes. Additionally, rising trend of doing dramatic eye makeup for Halloween parties and other such events to create a fascinating look also boosts the demand for eyelash adhesives in the US.

North America Eyelash Adhesives Market Revenue and Forecast to 2031 (US$ Million)

North America Eyelash Adhesives Market Segmentation

The North America eyelash adhesives market is segmented into type, distribution channel, and country.

• Based on type, the North America eyelash adhesives market is bifurcated into strip lash adhesives and individual lash adhesives. The strip lash adhesives segment held a larger market share in 2023.
• In terms of distribution channel, the North America eyelash adhesives market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.
• By country, the North America eyelash adhesives market is segmented into the US, Canada, and Mexico. The US dominated the North America eyelash adhesives market share in 2023.

CharmLash, ESQIDO, GladGirl Inc., Gollee Cosmetics Limited, H.B. Fuller Company, HUDA BEAUTY, Lost Artistry LTD., Parson Adhesives, Inc., S&G, and True Glue are some of the leading companies operating in the North America eyelash adhesives market.

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