United States Sewing Machine Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The United States Sewing Machine Market was valued at USD 553.50 Million in 2024, and is expected to reach USD 653.25 Million by 2030, rising at a CAGR of 2.80%. The market is witnessing steady growth fueled by the rising popularity of DIY culture, increasing interest in personalized fashion, and continual advancements in sewing machine technology. Consumers are gravitating toward creative expression through sewing, while sustainability concerns further drive interest in upcycling and garment repair. These trends are contributing to the expansion of sewing machine adoption across both residential and commercial segments.

Key Market Drivers

Rising Demand for DIY and Customized Fashion

The increasing appeal of DIY culture and personalized fashion is significantly driving growth in the U.S. sewing machine market. Consumers are actively pursuing sewing as a hobby, with many creating bespoke garments, accessories, and home décor pieces. This has heightened the demand for electric and computerized sewing machines that offer advanced features such as embroidery and automatic stitching. According to the Craft Industry Association (2023), 67% of U.S.

consumers participate in sewing or crafting activities. Social media platforms like YouTube, Pinterest, and Instagram have played a vital role in amplifying interest by offering tutorials and creative ideas. Furthermore, growing environmental awareness is encouraging practices like upcycling and clothing repair, increasing household adoption of sewing machines. The desire for one-of-a-kind, handmade products continues to boost market growth across consumer demographics.

Key Market Challenges

High Cost of Advanced Sewing Machines

A notable challenge in the U.S. sewing machine market is the elevated cost associated with advanced models, especially computerized and industrial machines. Although these offer precision, automation, and features such as touchscreen interfaces and programmable stitches, their high price points can deter budget-conscious consumers and small businesses. As a result, many users opt for more affordable manual or basic electric machines. In addition, the maintenance and repair costs of computerized models can further restrict adoption. This presents a challenge for manufacturers to deliver innovation while maintaining cost efficiency, in order to make high-end machines more accessible to a broader consumer base.

Key Market Trends

Sustainability and Upcycling Driving Market Growth

A prominent trend influencing the U.S. sewing machine market is the increased focus on sustainability and upcycling. Environmentally conscious consumers are turning to sewing machines to repair, repurpose, and extend the life of their garments. As the negative impact of fast fashion gains visibility, many are embracing a slow fashion movement that emphasizes mending and redesigning over discarding. This shift has led to growing sales of manual and electric sewing machines, particularly among younger, eco-aware buyers. In response, brands are incorporating energy-efficient features and eco-friendly materials into their product offerings. With sustainability becoming a core value among consumers, the market is expected to benefit from this ongoing trend.

Key Market Players

• JACK Sewing Machine Co., Ltd.
• Toyota Sewing Machines US
• BERNINA International AG
• AMF Reece Corp.
• Aisin Corporation
• Pegasus Sewing Machine Mfg. Co., Ltd.
• Janome America, Inc.
• Dürkopp Adler AG
• Brother International Corporation
• Singer Corporation.

Report Scope:

In this report, the United States sewing machine market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

United States Sewing Machine Market, By Type:

• Electric
• Computerized
• Manual

United States Sewing Machine Market, By Use Case:

• Apparel
• Shoes
• Bags
• Other

United States Sewing Machine Market, By Application:

• Industrial
• Commercial
• Residential

United States Sewing Machine Market, By Region:

• South
• Midwest
• West
• Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States sewing machine market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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