This report describes and explains the generative artificial intelligence (AI) in digital marketing market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global generative artificial intelligence (AI) in digital marketing market reached a value of nearly $2.48 billion in 2024, having grown at a compound annual growth rate (CAGR) of 30.83% since 2019. The market is expected to grow from $2.48 billion in 2024 to $9.46 billion in 2029 at a rate of 30.69%. The market is then expected to grow at a CAGR of 29.98% from 2029 and reach $35.12 billion in 2034.
Growth in the historic period resulted from the increased adoption of digital channels, rise in e-commerce, rise in internet and smartphone penetration and advancements in AI technology. Factors that negatively affected growth in the historic period was data privacy and security concerns and dependence on high-quality data for accuracy.
Going forward, demand for cost-effective marketing solutions, demand for personalization, growing prominence of video content and growing volume of consumer data will drive the growth. Factor that could hinder the growth of the generative artificial intelligence (AI) in digital marketing market in the future include risk of misinformation and deepfake content and technical complexity.
North America was the largest region in the generative artificial intelligence (AI) in digital marketing market, accounting for 33.66% or $836.05 million of the total in 2024. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the generative artificial intelligence (AI) in digital marketing market will be Asia-Pacific and Middle East where growth will be at CAGRs of 36.09% and 33.70% respectively. These will be followed by Africa and South America where the markets are expected to grow at CAGRs of 32.43% and 31.63% respectively.
The global generative artificial intelligence (AI) in digital marketing market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 15.2% of the total market in 2023. International Business Machines Corporation (IBM) was the largest competitor with a 3.48% share of the market, followed by Google LLC with 2.03%, Microsoft Corporation with 1.53%, Meta Platforms Inc. with 1.39%, Amazon.com Inc. with 1.32%, Interpublic Group of Companies Inc. with 1.17%, Salesforce Inc. with 1.15%, HubSpot Inc. with 1.15%, DataRobot Inc. with 1.06% and NVIDIA Corporation with 0.94%.
The generative artificial intelligence (AI) in digital marketing market is segmented by component into software and services. The software market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by component, accounting for 63.56% or $1.57 billion of the total in 2024. Going forward, the services segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by component, at a CAGR of 33.47% during 2024-2029.
The generative artificial intelligence (AI) in digital marketing market is segmented by application into personalization, content generation, social media management, advertising optimization, predictive analysis and other applications. The content generation market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by application, accounting for 32.93% or $817.81 million of the total in 2024. Going forward, the content generation segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by application, at a CAGR of 35.79% during 2024-2029.
The generative artificial intelligence (AI) in digital marketing market is segmented by channel into search engine marketing, email marketing, social media marketing, mobile marketing and other channels s. The search engine marketing market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by channel, accounting for 47.88% or $1.18 billion of the total in 2024. Going forward, the mobile marketing segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by channel, at a CAGR of 38.02% during 2024-2029.
The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by component will arise in the software segment, which will gain $4.05 billion of global annual sales by 2029. The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by channel will arise in the search engine marketing segment, which will gain $3.18 billion of global annual sales by 2029. The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by application will arise in the content generation segment, which will gain $2.95 billion of global annual sales by 2029. The generative artificial intelligence (AI) in digital marketing market size will gain the most in the USA at $1.67 billion.
Market-trend-based strategies for the generative artificial intelligence (AI) in digital marketing market include focus on developing innovative solutions such as the AI-powered advertising suite, focus on developing innovative tools such as an generative AI Video Advertising Tools, focus on prioritizing the development of innovative solutions, such as AI-driven advertising creative tools and focus on developing strategic collaborations to enhance digital advertising efficiency and creativity.
Player-adopted strategies in the generative artificial intelligence (AI) in digital marketing market include focus on expanding its manufacturing capabilities through strategic partnership.
To take advantage of the opportunities, the analyst recommends the generative artificial intelligence (AI) in digital marketing to focus on developing and deploying ai-powered advertising tools, focus on ai-driven video advertising tools to scale content production and improve roi, focus on accelerating content creation with ai-driven creative tools, focus on generative ai content suites to accelerate multichannel marketing efficiency, focus on capturing growth in the ai services segment, focus on scaling through mobile marketing integration, expand in emerging markets, focus on strategic collaborations to enhance creative efficiency and content scalability, focus on dynamic and value-based pricing to capture market potential, prioritize data-driven personalization across channels, strengthen thought leadership through strategic content deployment, focus on expanding ai-driven content generation capabilities.
The global generative artificial intelligence (AI) in digital marketing market reached a value of nearly $2.48 billion in 2024, having grown at a compound annual growth rate (CAGR) of 30.83% since 2019. The market is expected to grow from $2.48 billion in 2024 to $9.46 billion in 2029 at a rate of 30.69%. The market is then expected to grow at a CAGR of 29.98% from 2029 and reach $35.12 billion in 2034.
Growth in the historic period resulted from the increased adoption of digital channels, rise in e-commerce, rise in internet and smartphone penetration and advancements in AI technology. Factors that negatively affected growth in the historic period was data privacy and security concerns and dependence on high-quality data for accuracy.
Going forward, demand for cost-effective marketing solutions, demand for personalization, growing prominence of video content and growing volume of consumer data will drive the growth. Factor that could hinder the growth of the generative artificial intelligence (AI) in digital marketing market in the future include risk of misinformation and deepfake content and technical complexity.
North America was the largest region in the generative artificial intelligence (AI) in digital marketing market, accounting for 33.66% or $836.05 million of the total in 2024. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the generative artificial intelligence (AI) in digital marketing market will be Asia-Pacific and Middle East where growth will be at CAGRs of 36.09% and 33.70% respectively. These will be followed by Africa and South America where the markets are expected to grow at CAGRs of 32.43% and 31.63% respectively.
The global generative artificial intelligence (AI) in digital marketing market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 15.2% of the total market in 2023. International Business Machines Corporation (IBM) was the largest competitor with a 3.48% share of the market, followed by Google LLC with 2.03%, Microsoft Corporation with 1.53%, Meta Platforms Inc. with 1.39%, Amazon.com Inc. with 1.32%, Interpublic Group of Companies Inc. with 1.17%, Salesforce Inc. with 1.15%, HubSpot Inc. with 1.15%, DataRobot Inc. with 1.06% and NVIDIA Corporation with 0.94%.
The generative artificial intelligence (AI) in digital marketing market is segmented by component into software and services. The software market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by component, accounting for 63.56% or $1.57 billion of the total in 2024. Going forward, the services segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by component, at a CAGR of 33.47% during 2024-2029.
The generative artificial intelligence (AI) in digital marketing market is segmented by application into personalization, content generation, social media management, advertising optimization, predictive analysis and other applications. The content generation market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by application, accounting for 32.93% or $817.81 million of the total in 2024. Going forward, the content generation segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by application, at a CAGR of 35.79% during 2024-2029.
The generative artificial intelligence (AI) in digital marketing market is segmented by channel into search engine marketing, email marketing, social media marketing, mobile marketing and other channels s. The search engine marketing market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by channel, accounting for 47.88% or $1.18 billion of the total in 2024. Going forward, the mobile marketing segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by channel, at a CAGR of 38.02% during 2024-2029.
The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by component will arise in the software segment, which will gain $4.05 billion of global annual sales by 2029. The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by channel will arise in the search engine marketing segment, which will gain $3.18 billion of global annual sales by 2029. The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by application will arise in the content generation segment, which will gain $2.95 billion of global annual sales by 2029. The generative artificial intelligence (AI) in digital marketing market size will gain the most in the USA at $1.67 billion.
Market-trend-based strategies for the generative artificial intelligence (AI) in digital marketing market include focus on developing innovative solutions such as the AI-powered advertising suite, focus on developing innovative tools such as an generative AI Video Advertising Tools, focus on prioritizing the development of innovative solutions, such as AI-driven advertising creative tools and focus on developing strategic collaborations to enhance digital advertising efficiency and creativity.
Player-adopted strategies in the generative artificial intelligence (AI) in digital marketing market include focus on expanding its manufacturing capabilities through strategic partnership.
To take advantage of the opportunities, the analyst recommends the generative artificial intelligence (AI) in digital marketing to focus on developing and deploying ai-powered advertising tools, focus on ai-driven video advertising tools to scale content production and improve roi, focus on accelerating content creation with ai-driven creative tools, focus on generative ai content suites to accelerate multichannel marketing efficiency, focus on capturing growth in the ai services segment, focus on scaling through mobile marketing integration, expand in emerging markets, focus on strategic collaborations to enhance creative efficiency and content scalability, focus on dynamic and value-based pricing to capture market potential, prioritize data-driven personalization across channels, strengthen thought leadership through strategic content deployment, focus on expanding ai-driven content generation capabilities.
Major Market Trends
- AI-Powered Advertising Suite Revolutionizing Automated Content Creation for Marketers
- Revolutionizing Video Advertising With AI-Driven Automation and Creativity
- Revolutionizing Digital Ads With AI-Powered Creative Automation Tools
- Generative AI Suite Transforming Automated Content Creation for Digital Marketing
- Revolutionizing Digital Advertising With AI-Powered Content Creation Partnership
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Global Generative Artificial Intelligence (AI) in Digital Marketing Growth Analysis and Strategic Analysis Framework
9 Global Generative Artificial Intelligence (AI) in Digital Marketing Market Segmentation
10 Generative Artificial Intelligence (AI) in Digital Marketing Market, Regional and Country Analysis
11 Asia-Pacific Market
12 Western Europe Market
13 Eastern Europe Market
14 North America Market
15 South America Market
16 Middle East Market
17 Africa Market
18 Competitive Landscape and Company Profiles
19 Other Major and Innovative Companies
22 Key Mergers and Acquisitions
23 Recent Developments in the Generative Artificial Intelligence (AI) in Digital Marketing Market
24 Opportunities and Strategies
25 Generative Artificial Intelligence (AI) in Digital Marketing Market, Conclusions and Recommendations
26 Appendix
Executive Summary
Generative Artificial Intelligence (AI) in Digital Marketing Global Market Opportunities and Strategies to 2034 provides the strategists; marketers and senior management with the critical information they need to assess the global generative artificial intelligence (AI) in digital marketing market as it emerges from the COVID-19 shut down.Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for generative artificial intelligence (AI) in digital marketing? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The generative artificial intelligence (AI) in digital marketing market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider generative artificial intelligence (AI) in digital marketing market; and compares it with other markets.
The report covers the following chapters:
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by component, by channel and by application.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis and Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size and Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional and Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by component, by channel and by application in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies- Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions,
- Market Opportunities and Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations- This section includes recommendations for generative artificial intelligence (AI) in digital marketing providers in terms of product/service offerings geographic expansion, marketing strategies and target groups
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
1) by Component: Software; Service
2) by Channel: Searching Engine Marketing; Email Marketing; Social Media Marketing; Mobile Marketing; Other Channel
3) by Application: Personalization; Social media Management; Content Generation; Advertising Optimization; Perdictive Analysis; Other Application
Key Companies Profiled: International Business Machines Corporation (IBM); Google LLC; Microsoft Corporation; Meta Platforms Inc.; Amazon.com Inc.
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; generative artificial intelligence (AI) in digital marketing indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
The companies featured in this Generative Artificial Intelligence (AI) in Digital Marketing market report include:- International Business Machines Corporation (IBM)
- Google LLC
- Microsoft Corporation
- Meta Platforms Inc.
- Amazon.com Inc.
- Interpublic Group of Companies Inc.
- Salesforce Inc.
- HubSpot Inc.
- DataRobot Inc.
- NVIDIA Corporation
- Leonardo AI
- Canva
- Naver Corporation
- Moonshot AI
- Waterbe Marketing
- Inquivix
- Zhipu AI
- Growth Hackers
- iProspect
- Fujitsu Limited
- Deloitte
- Infosys Limited
- LS Digital
- Baijiayun Group Ltd
- Baidu, Inc.
- SenseTime
- Tencent
- Huawei
- Samsung SDS
- Kakao Corporation
- NEC Corporation
- Mailman Group
- GoDaddy
- D.A.Consortium Inc. (DAC)
- Making Science
- WPP plc
- Publicis Groupe S.A
- Havas N.V
- SAP SE
- Aleph Alpha GmbH
- Appier Group
- AdCreative.ai
- Carrefour Group
- Digital First AI
- HalfPrice
- Brand24
- Rossum
- Hootsuite
- Cortexica
- Mindtech Global
- Yandex
- DataMind
- Viggle AI
- Mondelēz International
- NVIDIA
- WPP
- Intuit Mailchimp
- Adobe
- Omneky
- Anyword
- ActiveCampaign
- OpenAI
- Vendasta
- Cohere
- Gnowit
- CM.com
- ICARO Media Group Inc
- MercadoLibre
- Sprinklr
- Conversica
- RTB House
- MTN Group
- Telkom SA
- Dimension Data
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 336 |
| Published | April 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 2.48 Billion |
| Forecasted Market Value ( USD | $ 35.12 Billion |
| Compound Annual Growth Rate | 30.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 74 |
