This report describes and explains the customer loyalty management software market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global customer loyalty management software market reached a value of nearly $13.07 billion in 2024, having grown at a compound annual growth rate (CAGR) of 17.15% since 2019. The market is expected to grow from $13.07 billion in 2024 to $28.79 billion in 2029 at a rate of 17.10%. The market is then expected to grow at a CAGR of 16.39% from 2029 and reach $61.5 billion in 2034.
Growth in the historic period resulted from the rise in smartphone penetration, significant adoption of automation, increased use of digital payment systems and growing demand for cloud-based solutions. Factors that negatively affected growth in the historic period were regulatory complexities and data privacy and security concerns.
Going forward, the rise of omnichannel retailing, rise of digital transformation, growing influence of social media and rise in B2B loyalty programs will drive the growth. Factor that could hinder the growth of the customer loyalty management software market in the future include lack of expertise and high implementation costs.
North America was the largest region in the customer loyalty management software market, accounting for 38.28% or $5.0 billion of the total in 2024. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the customer loyalty management software market will be Asia-Pacific and Middle East where growth will be at CAGRs of 19.82% and 18.11% respectively. These will be followed by North America and South America where the markets are expected to grow at CAGRs of 17.13% and 16.44% respectively.
The global customer loyalty management software market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 14.67% of the total market in 2023. Epsilon Data Management LLC was the largest competitor with a 4.88% share of the market, followed by Oracle Corporation with 4.02%, Salesforce Inc. with 1.58%, Yotpo Inc. with 0.93%, Brierley+Partners Inc. with 0.89%, Bazaarvoice Inc. with 0.71%, Bond Brand Loyalty Inc. with 0.54%, Fivestars with 0.40%, SumUp Payments Limited. with 0.40% and Kobie Marketing Inc. with 0.32%.
The customer loyalty management software market is segmented by component into software and services. The software market was the largest segment of the customer loyalty management software market segmented by component, accounting for 58.90% or $7.7 billion of the total in 2024. Going forward, the software segment is expected to be the fastest growing segment in the customer loyalty management software market segmented by component, at a CAGR of 18.43% during 2024-2029.
The customer loyalty management software market is segmented by deployment into on-premise and cloud. The cloud market was the largest segment of the customer loyalty management software market segmented by deployment, accounting for 68.50% or $8.95 billion of the total in 2024. Going forward, the cloud segment is expected to be the fastest growing segment in the customer loyalty management software market segmented by deployment, at a CAGR of 21.35% during 2024-2029.
The customer loyalty management software market is segmented by operator into business to business and business to customer. The business to business market was the largest segment of the customer loyalty management software market segmented by operator, accounting for 70.41% or $9.2 billion of the total in 2024. Going forward, the business to customer segment is expected to be the fastest growing segment in the customer loyalty management software market segmented by operator, at a CAGR of 20.71% during 2024-2029.
The customer loyalty management software market is segmented by applications into campaign management, reward distribution, SMS marketing and other applications. The campaign management market was the largest segment of the customer loyalty management software market segmented by applications, accounting for 35.60% or $4.65 billion of the total in 2024. Going forward, the reward distribution segment is expected to be the fastest growing segment in the customer loyalty management software market segmented by applications, at a CAGR of 19.34% during 2024-2029.
The customer loyalty management software market is segmented by end user into banking, financial services and insurance, information technology and telecommunications, transportation, retail, hospitality, manufacturing, media and entertainment and other end users. The retail market was the largest segment of the customer loyalty management software market segmented by end user, accounting for 22.64% or $2.95 billion of the total in 2024. Going forward, the retail segment is expected to be the fastest growing segment in the customer loyalty management software market segmented by end user, at a CAGR of 19.65% during 2024-2029.
The top opportunities in the customer loyalty management software market segmented by component will arise in the software segment, which will gain $10.24 billion of global annual sales by 2029. The top opportunities in the customer loyalty management software market segmented by deployment will arise in the cloud segment, which will gain $14.6 billion of global annual sales by 2029. The top opportunities in the customer loyalty management software market segmented by operator will arise in the business to business segment, which will gain $9.67 billion of global annual sales by 2029. The top opportunities in the customer loyalty management software market segmented by applications will arise in the campaign management segment, which will gain $6.18 billion of global annual sales by 2029. The top opportunities in the customer loyalty management software market segmented by end user will arise in the retail segment, which will gain $4.29 billion of global annual sales by 2029. The customer loyalty management software market size will gain the most in the USA at $5.39 billion.
Market-trend-based strategies for the customer loyalty management software market include developing innovative solutions, such as cloud-based loyalty management solutions, development of innovative solutions, such as AI-powered SaaS-based loyalty offerings, developing cutting-edge solutions, such as AI-powered loyalty platforms and strategic collaborations to strengthen their technological capabilities.
Player-adopted strategies in the customer loyalty management software market include focus on strengthening its business operations through new launches and focus on strategic partnerships to better serve the industry and to strengthen their position.
To take advantage of the opportunities, the analyst recommends the customer loyalty management software companies to focus expanding cloud-based loyalty platforms for integrated customer engagement, focus on ai-driven saas loyalty solutions for e-commerce growth, focus on ai-powered personalization to enhance customer retention, focus on ai-powered personalization to enhance customer retention, focus on ai-powered personalization to enhance customer retention, focus on the software segment to drive faster growth, expand in emerging markets, continue to focus on developed markets, focus on expanding strategic partnerships across global technology ecosystems, focus on tiered pricing models to maximize customer retention and revenue, focus on targeted digital campaigns and incentive-driven outreach, focus on account-based marketing and referral strategies, focus on account-based marketing and referral strategies.
The global customer loyalty management software market reached a value of nearly $13.07 billion in 2024, having grown at a compound annual growth rate (CAGR) of 17.15% since 2019. The market is expected to grow from $13.07 billion in 2024 to $28.79 billion in 2029 at a rate of 17.10%. The market is then expected to grow at a CAGR of 16.39% from 2029 and reach $61.5 billion in 2034.
Growth in the historic period resulted from the rise in smartphone penetration, significant adoption of automation, increased use of digital payment systems and growing demand for cloud-based solutions. Factors that negatively affected growth in the historic period were regulatory complexities and data privacy and security concerns.
Going forward, the rise of omnichannel retailing, rise of digital transformation, growing influence of social media and rise in B2B loyalty programs will drive the growth. Factor that could hinder the growth of the customer loyalty management software market in the future include lack of expertise and high implementation costs.
North America was the largest region in the customer loyalty management software market, accounting for 38.28% or $5.0 billion of the total in 2024. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the customer loyalty management software market will be Asia-Pacific and Middle East where growth will be at CAGRs of 19.82% and 18.11% respectively. These will be followed by North America and South America where the markets are expected to grow at CAGRs of 17.13% and 16.44% respectively.
The global customer loyalty management software market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 14.67% of the total market in 2023. Epsilon Data Management LLC was the largest competitor with a 4.88% share of the market, followed by Oracle Corporation with 4.02%, Salesforce Inc. with 1.58%, Yotpo Inc. with 0.93%, Brierley+Partners Inc. with 0.89%, Bazaarvoice Inc. with 0.71%, Bond Brand Loyalty Inc. with 0.54%, Fivestars with 0.40%, SumUp Payments Limited. with 0.40% and Kobie Marketing Inc. with 0.32%.
The customer loyalty management software market is segmented by component into software and services. The software market was the largest segment of the customer loyalty management software market segmented by component, accounting for 58.90% or $7.7 billion of the total in 2024. Going forward, the software segment is expected to be the fastest growing segment in the customer loyalty management software market segmented by component, at a CAGR of 18.43% during 2024-2029.
The customer loyalty management software market is segmented by deployment into on-premise and cloud. The cloud market was the largest segment of the customer loyalty management software market segmented by deployment, accounting for 68.50% or $8.95 billion of the total in 2024. Going forward, the cloud segment is expected to be the fastest growing segment in the customer loyalty management software market segmented by deployment, at a CAGR of 21.35% during 2024-2029.
The customer loyalty management software market is segmented by operator into business to business and business to customer. The business to business market was the largest segment of the customer loyalty management software market segmented by operator, accounting for 70.41% or $9.2 billion of the total in 2024. Going forward, the business to customer segment is expected to be the fastest growing segment in the customer loyalty management software market segmented by operator, at a CAGR of 20.71% during 2024-2029.
The customer loyalty management software market is segmented by applications into campaign management, reward distribution, SMS marketing and other applications. The campaign management market was the largest segment of the customer loyalty management software market segmented by applications, accounting for 35.60% or $4.65 billion of the total in 2024. Going forward, the reward distribution segment is expected to be the fastest growing segment in the customer loyalty management software market segmented by applications, at a CAGR of 19.34% during 2024-2029.
The customer loyalty management software market is segmented by end user into banking, financial services and insurance, information technology and telecommunications, transportation, retail, hospitality, manufacturing, media and entertainment and other end users. The retail market was the largest segment of the customer loyalty management software market segmented by end user, accounting for 22.64% or $2.95 billion of the total in 2024. Going forward, the retail segment is expected to be the fastest growing segment in the customer loyalty management software market segmented by end user, at a CAGR of 19.65% during 2024-2029.
The top opportunities in the customer loyalty management software market segmented by component will arise in the software segment, which will gain $10.24 billion of global annual sales by 2029. The top opportunities in the customer loyalty management software market segmented by deployment will arise in the cloud segment, which will gain $14.6 billion of global annual sales by 2029. The top opportunities in the customer loyalty management software market segmented by operator will arise in the business to business segment, which will gain $9.67 billion of global annual sales by 2029. The top opportunities in the customer loyalty management software market segmented by applications will arise in the campaign management segment, which will gain $6.18 billion of global annual sales by 2029. The top opportunities in the customer loyalty management software market segmented by end user will arise in the retail segment, which will gain $4.29 billion of global annual sales by 2029. The customer loyalty management software market size will gain the most in the USA at $5.39 billion.
Market-trend-based strategies for the customer loyalty management software market include developing innovative solutions, such as cloud-based loyalty management solutions, development of innovative solutions, such as AI-powered SaaS-based loyalty offerings, developing cutting-edge solutions, such as AI-powered loyalty platforms and strategic collaborations to strengthen their technological capabilities.
Player-adopted strategies in the customer loyalty management software market include focus on strengthening its business operations through new launches and focus on strategic partnerships to better serve the industry and to strengthen their position.
To take advantage of the opportunities, the analyst recommends the customer loyalty management software companies to focus expanding cloud-based loyalty platforms for integrated customer engagement, focus on ai-driven saas loyalty solutions for e-commerce growth, focus on ai-powered personalization to enhance customer retention, focus on ai-powered personalization to enhance customer retention, focus on ai-powered personalization to enhance customer retention, focus on the software segment to drive faster growth, expand in emerging markets, continue to focus on developed markets, focus on expanding strategic partnerships across global technology ecosystems, focus on tiered pricing models to maximize customer retention and revenue, focus on targeted digital campaigns and incentive-driven outreach, focus on account-based marketing and referral strategies, focus on account-based marketing and referral strategies.
Major Market Trends
- Innovative Cloud-Based Loyalty Solutions Driving Customer Engagement
- AI-Powered SaaS Loyalty Solutions Transforming Customer Engagement
- AI-Powered Loyalty Platform Enhances Customer Engagement and Retention
- Strategic Collaborations Driving Innovation in Customer Loyalty Management
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Global Customer Loyalty Management Software Growth Analysis and Strategic Analysis Framework
9 Global Customer Loyalty Management Software Market Segmentation
10 Customer Loyalty Management Software Market, Regional and Country Analysis
11 Asia-Pacific Market
12 Western Europe Market
13 Eastern Europe Market
14 North America Market
15 South America Market
16 Middle East Market
17 Africa Market
18 Competitive Landscape and Company Profiles
19 Other Major and Innovative Companies
22 Key Mergers and Acquisitions
23 Recent Developments in Customer Loyalty Management Software
24 Opportunities and Strategies
25 Customer Loyalty Management Software Market, Conclusions and Recommendations
26 Appendix
Executive Summary
Customer Loyalty Management Software Global Market Opportunities and Strategies to 2034 provides the strategists; marketers and senior management with the critical information they need to assess the customer loyalty management software market as it emerges from the COVID-19 shut down.Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
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- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for customer loyalty management software? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The customer loyalty management software market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider customer loyalty management software market; and compares it with other markets.
The report covers the following chapters:
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by component, by deployment, by operator, by applications and by end user.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis and Strategic Analysis - Framework Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size and Growth - Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods
- Regional and Country Analysis - Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by component, by deployment, by operator, by applications and by end user in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth - Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Other Major and Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Competitive Dashboard - Briefs on competitive dashboard of major players.
- Recent Developments - Information on recent developments in the market covered in the report.
- Market Opportunities and Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations- This section includes recommendations for customer loyalty management software market providers in terms of product/service offerings geographic expansion, marketing strategies and target groups next five years.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
1) by Component: Software; Services
2) by Deployment: on-Premise; Cloud
3) by Operator: Business to Business; Business to Customer
4) by Applications: Campaign Management; Reward Distribution; Short Message Service (SMS) Marketing; Other Applications
5) by End-User: Banking, Financial Services and Insurance; Information Technology and Telecommunications; Transportation; Retail; Hospitality; Manufacturing; Media and Entertainment; Other End Users
Key Companies Profiled: Epsilon Data Management LLC; Oracle Corporation; Salesforce Inc.; Yotpo Inc.; Brierley+Partners Inc.
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; customer loyalty management software indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
The companies featured in this Customer Loyalty Management Software market report include:- Epsilon Data Management LLC
- Oracle Corporation
- Salesforce Inc.
- Yotpo Inc.
- Brierley+Partners Inc.
- Bazaarvoice Inc.
- Bond Brand Loyalty Inc.
- Fivestars
- SumUp Payments Limited.
- Kobie Marketing Inc.
- Ellipsis
- Comviva
- Capillary Technologies
- Zoho Corporation
- Sabre Corporation
- Razorpay
- PoshVine
- Gift Management Asia Pte. Ltd.
- GMO Research Inc.
- Gift Xoxoday
- LoyaltyTech
- Visa
- Ascenda
- Yonyou Network Technology Co., Ltd.
- Kingdee International Software Group Limited
- Huawei Technologies Co., Ltd.
- Shenzhen Sunline Tech Co., Ltd.
- Zurich Insurance Japan
- KDDI Corporation
- Rakuten, Inc.
- Kanmu
- Loyalty Marketing, Inc.
- Yaoko
- Spotlight
- Loyale
- Lotte Duty Free
- SK Planet
- CJ OliveNetworks
- Lotte Members
- Shinsegae I&C
- Hyundai Card
- KT Corporation
- Shanghai 2345 Network Holding Group Co., Ltd
- CMA CGM
- SAP SE
- Antavo
- ITA Group Inc.
- HTK Limited
- Customer Alliance
- Assist Digital
- Comarch UK Ltd
- Loyalty Company
- Webtrekk
- Loyalty Partner Solutions
- Jakala
- Eagle Eye Solutions
- Eurocash Group
- HCLTech
- Open Loyalty
- X5 Group
- Synerise
- Comarch
- Unicorn Systems
- Asseco Poland
- Bit Soft
- Synqera
- GenLoyal LLC
- Mithaq Capital SPC
- CarltonOne Engagement
- Cyder Inc
- PCMI
- Flaunt
- Visa Inc
- Paytronix Systems Inc.
- Annex Cloud
- Clutch
- CityGro
- Clarus Commerce
- Thanx Inc.
- Zinrelo
- RepeatRewards
- Loopy Loyalty
- Preferred Patron Loyalty
- Bunchball
- Smile.io
- Drop Technologies Inc.
- Lightspeed Commerce
- Canopy Labs
- Maritz Canada
- Kangaroo Rewards
- SKY Airline S.A
- Comarch S.A.
- Atento S.A.
- Comviva Technologies Limited
- Zenvia
- Emirates General Petroleum Corporation (Emarat)
- Ariston Middle East
- Alshaya Group
- CEQUENS
- Lucidya
- Hitit Computer Services
- The Entertainer
- NCR Corporation
- Loyalty Prime
- Reward Paths
- Trevi Technologies LLC
- d.light
- White Label Loyalty
- Loyalty Reward Stamp
- Voucherify
- UNLOC Ltd.
- Upzelo
- LoyaltySurf
- Spendgo
- tfg Loyalty
- Jayu Rewards
- Novus Loyalty
- TRIFFT Loyalty Cloud
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 328 |
| Published | April 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 13.07 Billion |
| Forecasted Market Value ( USD | $ 61.5 Billion |
| Compound Annual Growth Rate | 16.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 119 |
