Niko Gamers and Insights Data, which samples gamers between 15-64 years old, shows that gamers are trending older at a faster rate than demographics would dictate. With this increasing average age, there is a shift in gamer preferences and how gamers engage with games. This report will help understand how markets in Asia are trending and what those trends could mean for the future.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
