Generative AI (hereafter GenAI) is rapidly transforming society, with the games industry being no exception. This analysis, drawing on Niko’s 2025 Game Survey data, indicates that overall awareness in GenAI among gamers is high, with few respondents unaware of the technology’s uses in gaming. Despite its growth, GenAI’s adoption and perception vary significantly across Asian markets. This report evaluates awareness, interest, and key use cases of GenAI in gaming, with a focus on regional disparities.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits
- Awareness & Interest in Gaming Technologies
- Desire for Generative AI Use Cases in Games
- Awareness & Interest in Generative AI - Country Breakdown
