Hair Styling Equipment - Global Strategic Business Report

The global market for Hair Styling Equipment was estimated at US$14.5 Billion in 2024 and is projected to reach US$18.1 Billion by 2030, growing at a CAGR of 3.8% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Hair Styling Equipment market.

Global 'Hair Styling Equipment' Market - Key Trends & Drivers Summarized

Why Is Hair Styling Equipment Becoming a Daily Essential in Modern Beauty Routines?

Hair styling equipment, once confined to professional salons, has now become a standard feature in households across the globe. Driven by changing beauty standards, increasing awareness about grooming, and the influence of digital beauty culture, consumers are investing in personal styling tools for convenience, self-expression, and control over their appearance. Whether it's for straightening, curling, drying, or volumizing, hair styling devices enable users to recreate salon-like results at home. The category spans a wide range of products from basic blow dryers and flat irons to sophisticated tools like hot brushes, automatic curlers, and multi-function stylers designed to suit different hair types, styles, and routines. The demand is no longer seasonal or event-driven but rooted in daily grooming habits.

How Is Technology Transforming the Performance and Safety of Styling Tools?

Technological advancements are playing a pivotal role in the evolution of hair styling equipment. Traditional heating tools are being replaced or enhanced with ceramic, titanium, and tourmaline technologies that distribute heat evenly and reduce the risk of hair damage. Intelligent heat sensors, ionizers, and digital temperature controls are now standard in premium models, allowing users to personalize settings for optimal results with minimal harm. Innovations such as infrared heating, cordless battery-powered designs, and noise-reduction motors are also gaining traction, particularly in high-end and travel-friendly segments. Additionally, products are being developed with eco-conscious features, including energy-efficient motors, recyclable materials, and reduced packaging, aligning with the growing demand for sustainable beauty tools.

Which Regions and Consumer Segments Are Leading Demand for Styling Equipment?

North America and Europe dominate the hair styling equipment market, driven by high per capita grooming expenditure, strong brand ecosystems, and early adoption of new technologies. The United States, in particular, leads in both retail sales and influencer-driven marketing, where beauty tutorials and social media content strongly shape purchasing decisions. Asia-Pacific is seeing rapid growth, especially in Japan, South Korea, and China, where hair styling is integrated into daily routines and product innovation is accelerated by tech-savvy consumers. In emerging markets such as India and Southeast Asia, the rising middle class, urbanization, and increased access to global brands via e-commerce are driving the adoption of entry- to mid-level tools. The market is also expanding among male consumers and older demographics, reflecting broadening gender and age inclusivity in beauty device usage.

What's Powering the Growth of the Hair Styling Equipment Market Globally?

The growth in the hair styling equipment market is driven by several factors, including continuous innovation in heating and motor technologies, increased consumer focus on self-grooming, and the rising popularity of personalized, damage-free styling solutions. E-commerce platforms, influencer-led branding, and virtual product demos are improving access and customer confidence, especially among first-time buyers. End-users are seeking tools that combine salon-grade performance with ease of use, driving demand for ergonomic, multi-purpose, and smart-connected devices. Additionally, the hybrid work culture and shift toward at-home grooming have boosted regular usage of styling tools, while salon professionals continue to invest in commercial-grade equipment for client retention. These trends, coupled with rising disposable incomes and beauty consciousness, are accelerating the global expansion of the hair styling equipment market.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Hair Dryers segment, which is expected to reach US$10.5 Billion by 2030 with a CAGR of a 3.5%. The Hair Straighteners segment is also set to grow at 4.5% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $4.0 Billion in 2024, and China, forecasted to grow at an impressive 6.9% CAGR to reach $3.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Hair Styling Equipment Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Hair Styling Equipment Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Hair Styling Equipment Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Andis Company, BaBylissPRO (Conair Corp.), Beurer GmbH, Bio Ionic, and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 44 companies featured in this Hair Styling Equipment market report include:

• Andis Company
• BaBylissPRO (Conair Corp.)
• Beurer GmbH
• Bio Ionic
• Braun GmbH
• Conair Corporation
• Coty Inc.
• Dafni Hair
• Deva Concepts LLC
• Drybar Holdings LLC
• Dyson Ltd.
• Elchim S.p.A.
• Farouk Systems Inc.
• FHI Brands
• GHD (Good Hair Day)
• Hamilton Beach Brands
• Helen of Troy Ltd.
• Ikonic Professional
• Joas Electronics
• Koninklijke Philips N.V.
• L'Oréal S.A.
• Panasonic Corporation
• Parlux S.p.A.
• Revlon, Inc.
• Remington Products Company
• Tescom Co., Ltd.
• Wahl Clipper Corporation

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.