This report offers an overview of the retail market in Poland, including macroeconomic analysis, market forecasts to 2029, consumer insights, market shares, and analysis on local brands.
The Polish economy rebounded in 2024 as lower inflation and strengthened household consumption bolstered growth in the retail market. Despite intense consumer concern over finances, Poland's discount and value led retail market will enable consumers to maintain balanced spending habits. Though Poland's retail market will grow at a slower CAGR than between 2019 to 2024, market growth between 2024 to 2029 will be robustly supported by international and domestic retailer store expansion strategies.
The Polish economy rebounded in 2024 as lower inflation and strengthened household consumption bolstered growth in the retail market. Despite intense consumer concern over finances, Poland's discount and value led retail market will enable consumers to maintain balanced spending habits. Though Poland's retail market will grow at a slower CAGR than between 2019 to 2024, market growth between 2024 to 2029 will be robustly supported by international and domestic retailer store expansion strategies.
Scope
- Poland's retail market to achieve steady year-on-year growth out to 2029
- Health & beauty sector sales to achieve the fastest CAGR of all sectors between 2024 to 2029
- Poland's domestic retailers are maintaining their competitive edge over international players
- Intense financial worries are driving Poland's consumers to implement strict budgets and compare prices online
Reasons to Buy
- Gain an overview of the Poland's retail market sizes and growths to 2029
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the Poland retail market
- Understand who the main competitors are in the Poland retail market with market share figures
Table of Contents
- Executive Summary
- Country Overview
- Retail Market to 2029
- Consumer Insights
- Competitive Landscape
- Methodology & Contacts
- Top 5 Poland Retailers by Market Share (%) 2023, & 2024 with Change in Share 2023-2024 (ppts)
- Top 5 Poland Clothing & Footwear Retailers by Market Share (%) 2023, & 2024 with Change in Share 2023-2024 (ppts)
- Top 5 Poland Electricals Retailers by Market Share (%) 2023, & 2024 with Change in Share 2023-2024 (ppts)
- Top 5 Poland Home Retailers by Market Share (%) 2023, & 2024 with Change in Share 2023-2024 (ppts)
- Top 5 Poland Food & Grocery Retailers by Market Share (%) 2023, & 2024 with Change in Share 2023-2024 (ppts)
- Top 5 Poland Health & Beauty Retailers by Market Share (%) 2023, & 2024 with Change in Share 2023-2024 (ppts)
- Real GDP per capita (PLN) and annual growth (%) 2019-2029f
- Population (millions) and annual growth (%) 2019-2029f
- Poland Retail Market Value, 2019-2029 (PLN bn) with Annual Growth (%)
- Channel share of total retail in the Poland Retail Market (%) 2019, 2024f & 2029f
- Poland Online Retail Market (PLN bn) 2019-2029f and Online Penetration (%)
- Sector Sales (PLN bn) within the Poland Retail Market 2019, 2024f & 2029f
- Poland consumers’ level of concern about their personal financial situation
- How Poland consumers are coping with rising prices in general
- Top 10 clothing & footwear retailers that consumers in Poland shopped in, in the past year
- Top 10 home retailers that consumers in Poland shopped in, in the past year
- Top 10 electrical retailers that consumers in Poland shopped in, in the past year
- How consumers in Poland are changing their shopping habits across retail sectors due to the rising cost of living
- How consumers in Poland expect their lifestyle to evolve over the next three months
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Action
- Agata
- Apple
- Auchan
- Biedronka
- Carrefour
- Castorama
- CCC
- Decathlon
- Deichmann
- Dino
- Dr. Max
- Electro.pl
- Empik
- H&M
- Hebe
- Ikea
- Intermarche
- Jysk
- Kaufland
- Kik
- Komputronik
- Leroy Merlin
- Lewiatan
- Lidl
- Media Expert
- Media Markt
- Neonet
- OBI
- Pepco
- Reserved
- Rossmann
- RTV Euro AGD
- Sinsay
- Zalando
- Zara
