The analyst Partyware 2025 report forms part of the analyst's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying partyware.
Scope
- Over two-fifths of consumers bought partyware items in the last 12 months, up on 2024.
- Birthdays are the key occasion for partyware purchases, followed by festive parties.
- Tesco was the leading retailer among partyware shoppers.
- Paper partyware was most in demand but shoppers still seek plastic options for products such as disposable cutlery.
Reasons to Buy
- Understand which occasions consumers are purchasing partyware for, including average spend on partyware categories.
- Discover the key selection criteria which drives consumers' partyware purchases.
- Find out which promotions and discounts can be most appealing and used by consumers for their partyware purchases.
Table of Contents
- Trend insight - stores & online
- Buying dynamics
- Occasions
- Retailer selection
- Retailers used
- Discounts & promotions
- Product materials
- Spending
- Buying dynamics, by category
- Channel usage
- Partyware statements
- METHODOLOGY
- Technical details: consumer survey work
- Retailers shopped at for partyware - percentage point change on last year, 2025
- Products purchased, party tableware, 2024-25 inc. ppt change
- Products purchased, party napkins & table covers, 2024-25 inc. ppt change
- Products purchased, party drinkware, 2024-25 inc. ppt change
- Products purchased, party candles & badges, 2024-25 inc. ppt change
- Products purchased, party balloons, 2024-25 inc. ppt change
- Products purchased, party banners & garlands, 2024-25 inc. ppt change
- Products purchased, party bags, fillers & invites, 2024-25 inc. ppt change
- Products purchased, party poppers & games, 2024-25 inc. ppt change
- Partyware retail shopper penetration (by demographic & region), 2025 & 2024 overall
- Partyware retail shopper profile (by demographic & region), 2025
- What occasions are consumers purchasing partyware for, 2025 & ppt change on last year
- What's driving retailer selection, 2025 & ppt change on last year
- Retailers shopped at for partyware, 2024-25
- Which discounts & promotion methods were the most appealing, & which did you use over the last 12 months, 2025
- What material was your partyware purchase made from by category, 2025
- Average spend on partyware by category, 2025 & £ change on last year
- Party tableware penetration, total & by demographic, 2025 & 2024 overall
- Party napkins & table covers penetration, total & by demographic, 2025 & 2024 overall
- Party drinkware penetration, total & by demographic, 2025 & 2024 overall
- Party candles & badges penetration, total & by demographic, 2025 & 2024 overall
- Party balloons penetration, total & by demographic, 2025 & 2024 overall
- Party banners & garlands penetration, total & by demographic, 2025 & 2024 overall
- Party bags, fillers & invites penetration, total & by demographic, 2025 & 2024 overall
- Party poppers & games penetration, total & by demographic, 2025 & 2024 overall
- Consumers using each channel for purchasing partyware categories, 2025
- Agreement & disagreement statements about partyware, 2025 & ppt change on last year
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Tesco
- ASDA
- Amazon
- Poundland
- Sainsbury's
- B&M
- Card Factory
- Home Bargains
- Aldi
- Lidl
