The analyst Retail Father's Day Intentions 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Father's Day, analysing consumers' intentions for spending.
Almost half of consumers plan to purchase at least one item or spend on leisure for Father's Day this year. Versus 2024, intended participation has decreased.
Almost half of consumers plan to purchase at least one item or spend on leisure for Father's Day this year. Versus 2024, intended participation has decreased.
Scope
- Fewer consumers plan to participate in the occasion this year.
- Intention to participate in leisure activities to celebrate Father's Day have risen versus 2024.
- Almost 60% of Father's Day gift shoppers intend to spend up to £45 on gifts for the occasion.
Reasons to Buy
- Understand which products and categories consumers intend to purchase for Father's Day 2025.
- Find out what consumers are planning to do to celebrate Father's Day in 2025.
- Discover consumer opinions on Father's Day and how this differs by age and generation.
Table of Contents
- Penetration, spending intentions, consumer attitudes
- Methodology
- Technical details: Consumer survey work
- Proportion of all respondents that intend to buy an item for Father's Day, total (2024-2025), by demographic (2025) (%)
- Demographic profile of a Father's Day intended shopper (2025) (%)
- Top 15 activities consumers who intend to celebrate Father's Day are planning to do in 2025 (%) & ppt change on last year
- A comparison of ‘intention to buy’ and ‘already bought’, across Father's Day categories in 2025 (%)
- Categories consumers intend to purchase and have already purchased for Father's Day, 2024 & 2025 (%)
- Who consumers intend to purchase or have already purchased gifts for this Father's Day (2024 & 2025) (%)
- A comparison of ‘intention to buy’ and ‘already bought’, across the top 10 intend to buy Father's Day gifting categories in 2025 (%)
- Proportion of Father's Day intend/actual shoppers that plan to use/have already used the online channel, by age (%) 2025
- Proportion of Father's Day intend/actual shoppers that plan to use/have already used the instore channel, by age (%) 2025
- How consumers expect their spending on Father's Day to change in 2025, compared to 2024 (%)
- Whether consumers intend to spend more, the same, or less during Father's Day 2025, by gender (%)
- Whether consumers intend to spend more, the same, or less during Father's Day 2025, by age (%)
- How much consumers plan to spend on food & drink during Father's Day 2025 (%)
- How much consumers plan to spend on gifts during Father's Day 2025 (%)
- How much consumers plan to spend on cards & gift wrap during Father's Day 2025 (%)
- Average intended spend by category during Father's Day 2025 (£s), by gender
- Agreement and disagreement with statements about Father's Day in 2025 (%)
- Agreement and disagreement with statement “I find it hard to buy the right thing for Father’s Day”, by age, 2025 (%)
- Agreement and disagreement with statement “Retailers don’t do enough to provide gift inspiration”, by age, 2025 (%)
