The Italy car rental market size reached USD 1.78 Billion in 2024. The market is expected to grow at a CAGR of 4.87% between 2025 and 2034, reaching USD 2.86 Billion by 2034.
Traditional methods of booking offline include visiting brick-and-mortar offices, utilizing intermediary services, or making reservations via telephone. These approaches offer a personal touch to the process and continue to appeal to segments of the population that prioritize face-to-face interactions.
In the Italy car rental market, several notable trends are shaping the industry landscape. Companies are prioritizing investments in user-friendly interface platforms and mobile applications.
The Italy car rental market growth is boosted by online method of booking
Online modes of booking have also become increasingly popular considering advancements in technology relating to heightened customer service and customer experience. Reservations made via third-party websites, mobile applications and rental websites are online modes of reservation that are considered more convenient in the present day. They provide real-time availability, streamlined payment processes, and flexibility. There is also a rising inclination among consumers towards more sustainable options prompting companies to invest in electric vehicles.Traditional methods of booking offline include visiting brick-and-mortar offices, utilizing intermediary services, or making reservations via telephone. These approaches offer a personal touch to the process and continue to appeal to segments of the population that prioritize face-to-face interactions.
In the Italy car rental market, several notable trends are shaping the industry landscape. Companies are prioritizing investments in user-friendly interface platforms and mobile applications.
Market Segmentation
Italy car rental market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Booking Type
- Offline
- Online
Market Breakup by Rental Length Type
- Short-Term
- Long-Term
Market Breakup by Application Type
- Leisure/Tourism
- Business
Market Breakup by Vehicle Type
- Luxury/Premium Cars
- Economy/Budget Cars
- SUVs
- MUVs
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Europe Car Rental Market Overview
6 Italy Car Rental Market Overview
7 Italy Car Rental Market by Booking Type
8 Italy Car Rental Market by Rental Length Type
9 Italy Car Rental Market by Application Type
10 Italy Car Rental Market by Vehicle Type
11 Market Dynamics
12 Competitive Landscape
Companies Mentioned
- SIXT SE
- Avis Budget Group, Inc.
- Hertz Global Holdings Inc.
- Europcar International S.A.S.U.
- Enterprise Holdings, Inc.
- Sicily by Car S.p.A
- Sunny Cars GmbH
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 122 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 1.78 Billion |
| Forecasted Market Value ( USD | $ 2.86 Billion |
| Compound Annual Growth Rate | 4.8% |
| Regions Covered | Italy |
| No. of Companies Mentioned | 7 |
