The Colombia makeup market size was valued at USD 405.46 Million in 2024. The market is further projected to grow at a CAGR of 4.90% between 2025 and 2034, reaching a value of USD 654.19 Million by 2034.
The market is expected to grow significantly, driven by an increasing disposable income, changing lifestyle preferences, and popularity of colour cosmetics among young consumers. The untapped potential in the men's grooming segment also present significant opportunities for companies to expand and diversify their offerings.
Moreover, the rising demand for clean beauty products, free from harmful chemicals and parabens, is a significant trend shaping the market landscape. Secondly, the digital transformation in the cosmetics industry, facilitated by the rapid expansion of e-commerce platforms, has made makeup products more accessible to consumers, contributing to Colombia makeup market growth. Additionally, the evolving beauty standards influenced by social media and the emergence of green and sustainable beauty products are further fuelling the expansion of the market.
Powder makeup products, including face powders, eyeshadows, and blushes dominates the Colombia makeup market share and they are used to enhance and define facial features. Brands like L'Oréal Paris, Maybelline New York, and MAC Cosmetics offer a wide range of face powders in Colombia, catering to different skin tones. Natura & Co provides a range of blush options that complement various skin tones and offer a natural flush of colour.
Lotion makeup products, such as tinted moisturisers and BB creams, are another popular segment in the market. These products provide hydration and coverage, making them a convenient option for busy consumers. Colombian consumers can find tinted moisturisers from brands like NARS and Laura Mercier, offering lightweight coverage and skincare benefits in one product. Korean beauty brands like Missha and Skin79 have gained popularity in Colombia for their BB creams, which provide coverage, hydration, and sun protection in one step.
The market is expected to grow significantly, driven by an increasing disposable income, changing lifestyle preferences, and popularity of colour cosmetics among young consumers. The untapped potential in the men's grooming segment also present significant opportunities for companies to expand and diversify their offerings.
Moreover, the rising demand for clean beauty products, free from harmful chemicals and parabens, is a significant trend shaping the market landscape. Secondly, the digital transformation in the cosmetics industry, facilitated by the rapid expansion of e-commerce platforms, has made makeup products more accessible to consumers, contributing to Colombia makeup market growth. Additionally, the evolving beauty standards influenced by social media and the emergence of green and sustainable beauty products are further fuelling the expansion of the market.
Powder makeup products, including face powders, eyeshadows, and blushes dominates the Colombia makeup market share and they are used to enhance and define facial features. Brands like L'Oréal Paris, Maybelline New York, and MAC Cosmetics offer a wide range of face powders in Colombia, catering to different skin tones. Natura & Co provides a range of blush options that complement various skin tones and offer a natural flush of colour.
Lotion makeup products, such as tinted moisturisers and BB creams, are another popular segment in the market. These products provide hydration and coverage, making them a convenient option for busy consumers. Colombian consumers can find tinted moisturisers from brands like NARS and Laura Mercier, offering lightweight coverage and skincare benefits in one product. Korean beauty brands like Missha and Skin79 have gained popularity in Colombia for their BB creams, which provide coverage, hydration, and sun protection in one step.
Market Segmentation
Colombia Makeup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segmentsMarket Breakup by Product:
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area:
- Lips
- Eyes
- Face
- Nails
Market Breakup by Distribution Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Speciality Stores
- Online Retail Stores
- Others
Competitive Landscape
Market players have been acquiring different small-scale cosmetic brands to have maximum customer reach and build market presence.- L'Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Procter & Gamble Company
- Unilever Plc
- Natura &Co.
- Mary Kay Inc.
- Oriflame Cosmetics SA
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Latin America Makeup Market Overview
6 Colombia Makeup Market Overview
7 Colombia Makeup Market by Product
8 Colombia Makeup Market by Application Area
9 Colombia Makeup Market by Distribution Channel
10 Market Dynamics
12 Trade Data Analysis (HS Code - 334)
13 Competitive Landscape
Companies Mentioned
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Procter & Gamble Company
- Unilever Plc
- Natura &Co.
- Mary Kay Inc.
- Oriflame Cosmetics SA
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 405.46 Million |
| Forecasted Market Value ( USD | $ 654.19 Million |
| Compound Annual Growth Rate | 4.9% |
| Regions Covered | Colombia |
| No. of Companies Mentioned | 8 |
