The United States cold brew coffee market reached approximately USD 244.69 Million in 2024. The market is projected to grow at a CAGR of 17.40% between 2025 and 2034. It is estimated to reach a value of around USD 1.21 billion by 2034.
Another factor that influences the cold brew coffee demand forecast cold brew coffee market positively is the changing taste preferences of the population. The drink has taken the industry by storm because of its less bitter taste compared to other coffee-based beverages like espresso and americano. It is also smoother to drink which makes it taste more palatable, aiding in the generation of triple-digit growth in the United States market.
Nowadays, there is an increased consciousness surrounding health and lifestyle among the people. As of 2023, individuals in the region drink about 517 million cups of coffee a day collectively, with an average American consuming approximately three cups daily. Cold brew is considered a comparatively healthier drink which is why it has gained popularity in the market in recent times. This popularity has led to a significant increase in the demand as well as the sales of the beverage.
United States Cold Brew Coffee Market Growth
The key driver of the market is the lifestyles of the individuals that are increasingly getting busier. A busy lifestyle generates a requirement for portable and on-the-go beverages such as cold brew, hence increasing its demand in the country. The United States imports the second largest amount of coffee beans. It is projected that the U.S. will gain 900,000 bags for an approximate 24.5 million with the increasing consumption.Another factor that influences the cold brew coffee demand forecast cold brew coffee market positively is the changing taste preferences of the population. The drink has taken the industry by storm because of its less bitter taste compared to other coffee-based beverages like espresso and americano. It is also smoother to drink which makes it taste more palatable, aiding in the generation of triple-digit growth in the United States market.
Nowadays, there is an increased consciousness surrounding health and lifestyle among the people. As of 2023, individuals in the region drink about 517 million cups of coffee a day collectively, with an average American consuming approximately three cups daily. Cold brew is considered a comparatively healthier drink which is why it has gained popularity in the market in recent times. This popularity has led to a significant increase in the demand as well as the sales of the beverage.
Key Trends and Recent Developments
Distribution through varied channels, increased preference among millennials, rising disposable income, and investment in new technologies have is acceleratinged the United States cold brew coffee market developmentvalue.December 2023
US-based cold brew coffee maker Chameleon Organic Coffee partnered with Girl Scouts of USA to create a new series of Girl Scout Cookie-inspired cold brew coffee products. The beverages will feature Chameleon's new French roast cold brew blend alongside Girl Scout Cookie flavors in a soy-free and gluten-free formulation. The partnership will give people a new way to enjoy the otherwise traditional cold brew coffee products.August 2023
In a first of its kind effort, Tim Hortons, a US-based internation Restaurant brand aims to bring retraunt quality cold brew coffee directly to the customer's homes with its new Cold Brew Coffee Concentrate containers serving at least 8 individuals. The stocks, available in multiple flavours, are being sold at a across all 50 states of the US, including in Walmart and regional grocery stores.April 2022
Italian Coffee giant Lavazza has announced its entry into the US cold brew coffee market with specialized products catering to the tastes of US citizens. The company claims to have conducted market research for two years before taking this giant leap. The brand is already an established seller of ready-to-go coffee in Europe. However, in the US, it has debuted with its classic, nitro, cappuccino, and double shot cold brew coffee varieties with different bases.February 2023
Danone North America, a subsidiary of the France-based food and beverage company Danone, will invested USD 65 million by 2025over the next two years in its US coffee brands to increase the production of ready-to-go cold brew coffee. The investment will enable the company to capitalise on growing consumer demand for RTD coffee and deliver cost savings, efficiencies as well as quality improvements in products.December 2023
US-based cold brew coffee maker Chameleon Organic Coffee has partnered with Girl Scouts of the USA to create a new series of Girl Scout Cookie-inspired cold brew coffee products. The beverages will feature Chameleon's new French roast cold brew blend alongside Girl Scout Cookie flavors in a soy-free and gluten-free formulation. The partnership will give people a new way to enjoy the otherwise traditional cold brew coffee products.April 2022
Italian Coffee giant Lavazza announced its entry into the cold brew coffee market with specialized products catering to the tastes of US citizens. The company claims to have conducted market research for two years before taking this giant leap. The brand is already an established seller of ready-to-go coffee in Europe. However, in the United States, it has debuted with its classic, nitro, cappuccino, and double shot cold brew coffee varieties with different bases.Cold Brew Coffee Distribution through Varied Channels Aiding Market Expansion
Cold brew coffee in the US country is sold through multiple distribution channels such as ecommerce websites, dedicated coffee shops by brands, supermarkets, retail shops, and more. Customers have the flexibility to buy from any channel that's convenient for them. Moreover, suppliers can supply their products through all these channels which increases their overall revenue.Rise in Disposable Income Propelling Cold Brew Coffee Demand Growth
According to the Bureau of Economic Analysis (BEA), the disposable iIncome of US citizens has been rising by 0.3% and 0.1% in May and June 2024 respectively. The rise in disposable income is expected to increase an average American's expenditure on food and hence may lead to high cold brew coffee demand during the forecast period.Increased Preference Among the Millennial Population Causing Propelling Market Growth
United States cold brew coffee Cold brew coffee industry analysis suggests that it is the most preferred beverage of the huge US millennial and Gen Z population due to its premium quality, customizable nature, and ready to go characteristic. The hyperactive and busy lifestyle of this demographic group is major factor for increased demand in the market.Investment in New Cold Brew Technologies Leading to Market Development
Major players in the industry are increasingly investing into AI and automation-oriented technologies in the cold brew coffee production and distribution segment. Such investment is leading to innovation and development in the market for a sustainable future. For instance, tech startup Botrista, known for its data-driven, automated beverage platform serving cold-brew coffee has closed the second round of series C funding where multinational restaurant chains such as Jollibee Foods Corporation had participated.United States Cold Brew Coffee Industry Segmentation
‘United States Cold Brew Coffee Market Report and Forecast 2025-2034' offers a detailed analysis of the market based on the following segments:Market Breakup by Type
- Arabica-Based Cold Brew Coffee
- Robusta-Based Cold Brew Coffee
- Liberica-Based Cold Brew Coffee
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Company-Owned Outlets
- Convenience Stores
- Online Stores
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Farwest
United States Cold Brew Coffee Market Share
In terms of the type of coffee, Arabica coffee beans dominate the market in the United States. Starbucks, the Seattle-based brand, accounts for an estimated 70% of the global production. Almost all of the coffee consumed in the country is Arabica, which may be due to its less bitter taste, better aroma and acidity compared to Robusta beans. Since concepts like decaf coffee are in trend these days, thus, this factor further contributes to the rising popularity of arabica coffee.Leading Companies United States Cold Brew Coffee Market
The market players are persistently coming up with new flavour profiles and continue to experiment with the drink in hopes of increasing sales.- Starbucks Corp.
- Nestle S.A.
- James Finlay Limited
- Wandering Bear Coffee
- Inspire Brand, Inc.
- Solo Coffee Ltd.
- High Brew Coffee
- Grounds & Hounds Coffee Co.
- Sail Away Coffee Co
- The Cold Brew Company (Seattle Strong Coffee Co.)
- Others
United States Cold Brew Coffee Market Report Snapshots
United States Cold Brew Coffee Market Size
United States Cold Brew Coffee Market Growth
United States Cold Brew Coffee Market Share
United States Cold Brew Coffee Companies
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 North America Cold Brew Coffee Market Overview
6 United States Cold Brew Coffee Market Overview
7 United States Cold Brew Coffee Market by Type
8 United States Cold Brew Coffee Market by Distribution Channel
9 United States Cold Brew Coffee Market by Region
10 Market Dynamics
12 Competitive Landscape
Companies Mentioned
- Starbucks Corp.
- Nestle S.A.
- James Finlay Limited
- Wandering Bear Coffee
- Inspire Brands, Inc.
- Solo Coffee Ltd.
- High Brew Coffee
- Grounds & Hounds Coffee Co.
- Sail Away Coffee Co.
- The Cold Brew Company (Seattle Strong Coffee Co.)
