The United States makeup market size was valued at USD 6.08 Billion in 2024. The market is further projected to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of USD 9.09 Billion by 2034.
Nearly 20% of the global cosmetic market is made up of makeup, where makeup sales generate D 77.8 billion of the total USD 380.2 billion. This data is inclusive of sales in US, where, Sephora, Nordstrom Rack, Ulta, and Target are popular destinations for makeup shopping.
As per industry reports, women in the US spend just over USD 10 per day on beauty, with haircuts, makeup, and skincare being the top 3 spending categories. This showcases that the United States makeup market share has seen notable growth due to the importance of makeup in the beauty routines of American women.
Furthermore, sustainability and a focus on environmental impact have taken on urgency at major beauty players looking to appeal to an increasingly eco-conscious consumer base. Some brands, like L'Oréal and Estée Lauder, have announced goals to reach carbon neutrality, while others have begun innovating in more specific areas, like reusable packaging and refillable business models. Lime Crime is another brand known for its commitment to ethical sourcing and production, using post-consumer recycled and FSC certified materials, and never testing on animals.
Additionally, waterless beauty products are predicted to become the norm, transforming consumer expectations and industry norms toward a greener, more efficient future. Brands like Onélogy and Everist are pioneering waterless skincare solutions, emphasising better product performance.
Beauty brands are increasingly using artificial intelligence to hyper-personalise the consumer's online shopping experience. Brands like Dcypher Cosmetics use AI in their manufacturing process to create cosmetic products that match their consumers' preferences, while YSL launched its Rouge Sur Mesure device, an AI-powered at-home system that can create thousands of shades of lip colour with refillable cartridges.
Nearly 20% of the global cosmetic market is made up of makeup, where makeup sales generate D 77.8 billion of the total USD 380.2 billion. This data is inclusive of sales in US, where, Sephora, Nordstrom Rack, Ulta, and Target are popular destinations for makeup shopping.
As per industry reports, women in the US spend just over USD 10 per day on beauty, with haircuts, makeup, and skincare being the top 3 spending categories. This showcases that the United States makeup market share has seen notable growth due to the importance of makeup in the beauty routines of American women.
Furthermore, sustainability and a focus on environmental impact have taken on urgency at major beauty players looking to appeal to an increasingly eco-conscious consumer base. Some brands, like L'Oréal and Estée Lauder, have announced goals to reach carbon neutrality, while others have begun innovating in more specific areas, like reusable packaging and refillable business models. Lime Crime is another brand known for its commitment to ethical sourcing and production, using post-consumer recycled and FSC certified materials, and never testing on animals.
Additionally, waterless beauty products are predicted to become the norm, transforming consumer expectations and industry norms toward a greener, more efficient future. Brands like Onélogy and Everist are pioneering waterless skincare solutions, emphasising better product performance.
Beauty brands are increasingly using artificial intelligence to hyper-personalise the consumer's online shopping experience. Brands like Dcypher Cosmetics use AI in their manufacturing process to create cosmetic products that match their consumers' preferences, while YSL launched its Rouge Sur Mesure device, an AI-powered at-home system that can create thousands of shades of lip colour with refillable cartridges.
Market Segmentation
United States Makeup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Product:
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area:
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retail Stores
- Others
Market Breakup by Region:
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.- L'Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- LVMH Moet Hennessy Louis Vuitton SA
- Revlon, Inc.
- Chanel Limited
- Groupe Clarins
- Coty Inc.
- HB USA Holdings, Inc.
- KIKO S.p.A.
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 North America Makeup Market Overview
6 United States Makeup Market Overview
7 United States Makeup Market by Product
8 United States Makeup Market by Application Area
9 United States Makeup Market by Distribution Channel
10 United States Makeup Market by Region
11 Market Dynamics
13 Trade Data Analysis (HS Code - 334)
14 Competitive Landscape
Companies Mentioned
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- LVMH Moet Hennessy Louis Vuitton SA
- Revlon, Inc.
- Chanel Limited
- Groupe Clarins
- Coty Inc.
- HB USA Holdings, Inc.
- KIKO S.p.A.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 132 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 6.08 Billion |
| Forecasted Market Value ( USD | $ 9.09 Billion |
| Compound Annual Growth Rate | 4.1% |
| Regions Covered | United States |
| No. of Companies Mentioned | 11 |
