Europe Sleepwear Market Report and Forecast 2025-2034

The Europe sleepwear market reached approximately USD 3.09 Billion in 2024. The market is projected to grow at a CAGR of 8.30% between 2025 and 2034, reaching a value of around USD 6.86 Billion by 2034.

Europe Sleepwear Market Growth

The percentage of online shoppers increased from 55% in 2012 to 75% in 2022, marking a 20% rise. The countries with the highest rates of internet users purchasing goods or services online in 2022 were the Netherlands (92%), Denmark (90%), and Ireland (89%). In 2022, the most popular online purchases were clothing, footwear, or accessories, which were ordered by 42% of internet users. The expansion of e-commerce and online retail platforms has simplified the process for consumers to access a wide array of sleepwear options. Online shopping provides convenience, diversity, and the ability to compare prices and reviews, all of which have contributed to increased sales of sleepwear.

Europe houses some of the most prominent and largest apparel companies globally, boasting a thriving apparel sector. As per the 2022 World Trade Statistical Review report by the World Trade Organisation, the EU stands as the largest importer of apparel and textiles worldwide. In 2021, with a population of 447 million, the EU accounted for 34.1% of the global apparel and textile imports in terms of value, making it the second top importer. In 2022, Europe imported EUR 191.4 billion worth of apparel, equivalent to 32.2 billion units of clothing. This is anticipated to surge the imports of sleepwear, propelling the market expansion.

Europe Sleepwear Industry Segmentation

“Europe Sleepwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by End Use:

• Men
• Women
• Kids

Market Breakup by Distribution Channel:

• Hypermarkets/Supermarkets
• Speciality Stores
• Online Channels
• Others

Market Breakup by Country:

• United Kingdom
• Germany
• France
• Italy
• Others

Europe Sleepwear Market Share

Based on end use, the market is segmented into men, women, and kids. The women segment is projected to grow at a CAGR of 9.3% during the forecast period of 2025-2034. There is a growing emphasis on comfort and self-care among women. As more women prioritise this, the desire for comfortable and stylish sleepwear has surged.

Leading Companies in the Europe Sleepwear Market

Major players are focusing on the use of sustainable materials to gain a competitive edge in the market.

• Maison Dormans
• Lalide in Paris
• Le Slip Français
• ETAM LINGERIE SA
• Pour Les Femmes, LLC
• LE TEXTILE INDEMAILLABLE
• OLIVIA VON HALLE
• DESMOND & DEMPSEY Ltd.
• Marks and Spencer plc
• HONNA
• Others