The Europe sanitary ware market size was valued at USD 3.01 Billion in 2024. The market is estimated to grow at a CAGR of 4.50% during 2025-2034 to reach a value of USD 4.67 Billion by 2034.
The use of natural materials in the production of sanitary ware is a huge trend in the European region, aiding the Europe sanitary ware market growth. As a result, the use of ceramics to produce wash basins and toilet sinks is expected to rise. Ceramics is made exclusively from naturally occurring raw materials, such as kaolin, feldspar, quartz sand, and clay.
By 2026, Europe is expected to build around 1.5 million housing units. Further, according to the Europe sanitary ware market analysis, investments in renovating buildings and residential properties are expected to aid the demand for sanitary ware products. The European hospitality sector is also flourishing with the launch of hotels to meet the needs of a rising number of tourists. For instance, in 2023, Europe witnessed the launch of 316 new hotels adding 42,000 rooms across the continent. According to estimates, the hotel launches are expected to increase to 350 hotels and 48,600 rooms and 383 new hotels and 52,000 rooms in 2024 and 2025, respectively.
Players in the European market offer high-quality sanitary ware products that provide the utmost functionality to ensure customer satisfaction. As consumers increasingly want to reduce their water usage, sanitary ware manufacturers are developing water-saving technologies, such as dual-flush toilets and low-flow faucets. Smart technology-integrated sanitary ware provides the benefits of water conservation and hygiene to customers.
The use of natural materials in the production of sanitary ware is a huge trend in the European region, aiding the Europe sanitary ware market growth. As a result, the use of ceramics to produce wash basins and toilet sinks is expected to rise. Ceramics is made exclusively from naturally occurring raw materials, such as kaolin, feldspar, quartz sand, and clay.
By 2026, Europe is expected to build around 1.5 million housing units. Further, according to the Europe sanitary ware market analysis, investments in renovating buildings and residential properties are expected to aid the demand for sanitary ware products. The European hospitality sector is also flourishing with the launch of hotels to meet the needs of a rising number of tourists. For instance, in 2023, Europe witnessed the launch of 316 new hotels adding 42,000 rooms across the continent. According to estimates, the hotel launches are expected to increase to 350 hotels and 48,600 rooms and 383 new hotels and 52,000 rooms in 2024 and 2025, respectively.
Players in the European market offer high-quality sanitary ware products that provide the utmost functionality to ensure customer satisfaction. As consumers increasingly want to reduce their water usage, sanitary ware manufacturers are developing water-saving technologies, such as dual-flush toilets and low-flow faucets. Smart technology-integrated sanitary ware provides the benefits of water conservation and hygiene to customers.
Market Segmentation
Europe Sanitary Ware Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.Market Breakup by Type:
- Wash Basins
- Cisterns
- Toilet Sinks and Water Closet
- Others
Market Breakup by Material:
- Ceramic
- Plastic
- Others
Market Breakup by Application:
- Kitchen
- Washroom
- Others
Market Breakup by End Use:
- Residential
- Commercial
Market Breakup by Distribution Channel:
- Offline
- Online
Market Breakup by Country:
- Germany
- United Kingdom
- France
- Italy
- Others
Competitive Landscape
The key players in the sanitary ware market in Europe are providing customers with high-quality sanitary ware to meet their hygiene requirements.- Roca Sanitario, S.A.U.
- TOTO Europe
- Ideal Standard International NV
- Geberit AG
- Grohe AG
- LAUFEN Bathrooms AG
- Kohler Co.
- Jaquar Group
- Duravit AG
- Villeroy & Boch AG
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Sanitary Ware Market Overview
6 Europe Sanitary Ware Market Overview
7 Europe Sanitary Ware Market by Type
8 Europe Sanitary Ware Market by Material
9 Europe Sanitary Ware Market by Application
10 Europe Sanitary Ware Market by End Use
11 Europe Sanitary Ware Market by Distribution Channel
12 Europe Sanitary Ware Market by Country
13 Market Dynamics
14 Trade Data Analysis (HS Code - 74182)
15 Competitive Landscape
Companies Mentioned
- Roca Sanitario, S.A.U.
- TOTO Europe
- Ideal Standard International NV
- Geberit AG
- Grohe AG
- LAUFEN Bathrooms AG
- Kohler Co.
- Jaquar Group
- Duravit AG
- Villeroy & Boch AG
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 108 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 3.01 Billion |
| Forecasted Market Value ( USD | $ 4.67 Billion |
| Compound Annual Growth Rate | 4.5% |
| Regions Covered | Europe |
| No. of Companies Mentioned | 10 |
