United States Digestive Supplements Market Report and Forecast 2025-2034

The United States digestive supplements market size was valued at USD 2.98 Billion in 2024. The market is further projected to grow at a CAGR of 8.00% between 2025 and 2034, reaching a value of USD 6.43 Billion by 2034.

Key Takeaways

Digestive supplements are used to address various digestive issues, such as acid reflux, gas, bloating, and diarrhoea. Some common digestive supplements include digestive enzymes, probiotics, L-Glutamine, and prebiotics. Digestive enzymes contain enzymes like amylase, lipase, and protease, which help break down food in the digestive tract. Probiotics are supplements containing living organisms that resemble good bacteria in the gut and help with digestion. L-Glutamine is a naturally occurring amino acid that supports the intestines and other organs. Prebiotics are indigestible fibres that support a healthy gut microbiome by feeding the good bacteria in the stomach.

Due to changes in eating habits and an increase in the consumption of foods high in sodium, gastrointestinal disorders are becoming more common in developed and emerging economies. This is predicted to drive sales and propel the United States digestive supplements market growth. According to a recent study by the American College of Gastroenterology, the most common intestinal disorder diagnosed by gastroenterologists in the United States is irritable bowel syndrome (IBS), which currently affects about 2.5 million people in the country. By 2030, the numbers are projected to increase to 3.5 million and thereby, the demand for digestive supplements in United States market will increase in future.

Key Trends and Developments

Rising consumer awareness about good gut health, growing rate of obesity and gastric issues, and advancements in gut health research are boosting United States digestive supplements market growth

United States Digestive Supplements Market Trends

The rising consumer awareness about gut health is a major trend that is driving the demand for digestive supplements in the country. This trend has been fuelled by several factors, including the significant prevalence of gastrointestinal problems, high rate of obesity, and the growing trend towards healthy living. Consumers are shifting towards preventive digestive health management practices by intaking probiotics, more fruits, and green vegetables. Pharmacies and drug stores are the preferred sales channels for health-related products, including digestive supplements. Online retailers might expand their operations, making digestive health supplements more accessible to consumers. These factors are expected to increase the United States digestive supplements market size.

Market Segmentation

United States Digestive Supplements Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Prebiotics
• Probiotics
• Enzymes
• Others

Market Breakup by Form

• Powder
• Tablets
• Capsules
• Others

Market Breakup by Distribution Channel

• Supermarkets/ Hypermarkets
• Pharmacies and Drug Stores
• Online
• Others

Market Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

Probiotics are expected to hold significant market share as they provide quick relief from digestive issues

As per the United States digestive supplements market analysis, the probiotics segment is expected to hold a significant share in the market as they help prevent infections, provide relief from digestive issues, and promote efficient digestion. Probiotics are live bacteria that help to increase the level of good microorganisms in gut microbiome. Some examples of probiotic-rich foods include yoghurt, kimchi, kefir, cheese, pickled foods, kombucha, miso, sauerkraut, or tempeh. These foods are rich in microbial species like Saccharomyces, Lactobacillus, Streptococcus, Bacillus, Enterococcus, Bifidobacterium, and Escherichia. There is a growing need for probiotic digestive supplements that contain high doses of one or more probiotic species mentioned above.

Research suggests that probiotic supplements containing strains of Lactobacillus and Saccharomyces can alleviate diarrhoea in adults and children, which, in turn, is increasing the demand for probiotics. Therefore, the availability of diverse range of probiotic supplements, yoghurts, and functional foods, catering to various consumer needs and preferences can drive the probiotics segment share in the forecast period.

However, over the course of the forecast period, the growth of the enzymes is anticipated to be driven by the multifunctionality of food enzymes and the increasing demand for enzyme cultures from the food and beverage industry. Food enzymes are used in the production and processing of dairy products and in the food industry to improve flavour, texture, and quality of different products. Overall, the digestive supplements market in United States is driven by factors such as the growing demand for processed foods and beverages and rising awareness of the health benefits of enzymes.

Pharmacies and drug stores contribute to market growth as it is the most preferred sales channel for healthcare products

The United States digestive supplements market share is expected to be dominated by the pharmacies and drug stores as it is the preferred sales channels by consumers for healthcare products, including digestive supplements. To reach a wider customer base, numerous manufacturers are concentrating on getting their digestive supplements available at reputable pharmacies and drug stores like CVS Pharmacy, Walgreens, and Walmart, among others.

Additionally, to attract more customers, CVS Pharmacy introduced the "Tested to Be Trusted" program, which involved testing 1,400 products in 11 categories, such as probiotic supplements, to confirm the contents listed on the products. Such initiatives enable customers to make well-informed decisions based on their needs and preferences, which is expected to propel United States digestive supplements market in the forecast period.

In the US, there are several popular online stores where consumers can buy digestive supplements. Vitamin Shoppe is a well-known retailer with more than 650 stores across the country, and they also offer a wide selection of digestive enzyme supplements online. Health Central USA is another online store that specialises in natural and effective digestive enzyme supplements, and they offer free shipping for orders over USD 50. According to United States digestive supplements market report, online retailers in general are predicted to expand their operations and show a significant growth in the coming years.

Competitive Landscape

The market players are introducing new supplements to stay ahead in the competition, further increasing their collaboration efforts

Other key players in the United States digestive supplements market analysis include Koninklijke DSM NV, Amway Corp., Nestlé S.A (Nature's Bounty), AdvoCare International, LLC, Herbalife International of America, Inc, Zenwise, LLC, and Arbonne International, LLC, among others.