The Middle East and Africa oral care market size reached around USD 2.45 Billion in 2024. The market is projected to grow at a CAGR of 5.30% between 2025 and 2034, reaching almost USD 4.11 Billion by 2034.
High consumption of sugary and processed foods, along with poor oral care routine, are making tooth problems the leading non-communicable disease in the Middle East and Africa. In the Kingdom of Saudi Arabia, 96% of children aged 6 years and below suffer from dental carries. In the UAE, high rates of smoking and infrequent dental health check-ups have led to the same problem in 80% of the population, with nearly 85% of children nearing the age of 12 years having dental caries. This is accelerating the need for fluoride-based toothpaste and high-quality oral care devices, thereby contributing towards the Middle East and Africa oral care market growth.
Major oral care product manufacturers are focusing on enhancing the accessibility of dental health services in countries like Nigeria. For instance, by making substantial investments in AI technologies, Colgate has heightened dental health awareness among Nigerian people by providing free diagnoses and treatment plans to dental health patients on private messaging channels. Increasing research and investment into improving this dental health awareness is expected to drive the Middle East and Africa oral care market expansion.
Online retail stores are expected to constitute a major portion of the Middle East and Africa oral care market share as the smartphone penetration rate increases and the accessibility to high-speed internet rises.
High consumption of sugary and processed foods, along with poor oral care routine, are making tooth problems the leading non-communicable disease in the Middle East and Africa. In the Kingdom of Saudi Arabia, 96% of children aged 6 years and below suffer from dental carries. In the UAE, high rates of smoking and infrequent dental health check-ups have led to the same problem in 80% of the population, with nearly 85% of children nearing the age of 12 years having dental caries. This is accelerating the need for fluoride-based toothpaste and high-quality oral care devices, thereby contributing towards the Middle East and Africa oral care market growth.
Major oral care product manufacturers are focusing on enhancing the accessibility of dental health services in countries like Nigeria. For instance, by making substantial investments in AI technologies, Colgate has heightened dental health awareness among Nigerian people by providing free diagnoses and treatment plans to dental health patients on private messaging channels. Increasing research and investment into improving this dental health awareness is expected to drive the Middle East and Africa oral care market expansion.
Online retail stores are expected to constitute a major portion of the Middle East and Africa oral care market share as the smartphone penetration rate increases and the accessibility to high-speed internet rises.
Market Segmentation
Middle East and Africa Oral Care Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Product Type:
- Toothbrush_x000D_ _x000D_ Manual _x000D_ Electric _x000D_ _x000D_
- Toothbrush_x000D_ _x000D_ Manual _x000D_ Electric _x000D_ _x000D_
- Toothpaste
- Mouthwash
- Dental Floss_x000D_ _x000D_ Waxed _x000D_ Unwaxed _x000D_ Dental Tape _x000D_ Thread _x000D_ _x000D_
- Denture Care_x000D_ _x000D_ Cleanser _x000D_ Paste _x000D_ Adhesive _x000D_ _x000D_
- Others
- Toothpaste
- Mouthwash
- Dental Floss_x000D_ _x000D_ Waxed _x000D_ Unwaxed _x000D_ Dental Tape _x000D_ Thread _x000D_ _x000D_
- Toothbrush_x000D_ _x000D_ Manual _x000D_ Electric _x000D_ _x000D_
- Toothpaste
- Mouthwash
- Dental Floss_x000D_ _x000D_ Waxed _x000D_ Unwaxed _x000D_ Dental Tape _x000D_ Thread _x000D_ _x000D_
- Denture Care_x000D_ _x000D_ Cleanser _x000D_ Paste _x000D_ Adhesive _x000D_ _x000D_
- Others
- Denture Care_x000D_ _x000D_ Cleanser _x000D_ Paste _x000D_ Adhesive _x000D_ _x000D_
- Toothbrush_x000D_ _x000D_ Manual _x000D_ Electric _x000D_ _x000D_
- Toothpaste
- Mouthwash
- Dental Floss_x000D_ _x000D_ Waxed _x000D_ Unwaxed _x000D_ Dental Tape _x000D_ Thread _x000D_ _x000D_
- Denture Care_x000D_ _x000D_ Cleanser _x000D_ Paste _x000D_ Adhesive _x000D_ _x000D_
- Others
- Others
Market Breakup by Distribution Channel:
- Supermarket and Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- Online Retail Stores
- Others
Market Breakup by Region:
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Competitive Landscape
The key Middle East and Africa oral care market players are Procter & Gamble Co., Henkel AG & Co. KGaA, Johnson & Johnson, Colgate-Palmolive Company, GSK Plc, Alticor Inc. (Amway Corp.), Sunstar Suisse S.A., Pigeon Corp., Unilever Plc, and Dabur India Ltd., among others.Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Oral Care Market Overview
6 Middle East and Africa Oral Care Market Overview
7 Middle East and Africa Oral Care Market by Product Type
8 Middle East and Africa Oral Care Market by Distribution Channel
9 Middle East and Africa Oral Care Market by Country
10 Market Dynamics
12 Trade Data Analysis (HS Code - 336)
13 Competitive Landscape
Companies Mentioned
- Procter & Gamble Co.
- Henkel AG & Co. KGaA
- Johnson & Johnson
- Colgate-Palmolive Company
- GSK Plc
- Alticor Inc. (Amway Corp.)
- Sunstar Suisse S.A.
- Pigeon Corp.
- Unilever Plc
- Dabur India Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 138 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 2.45 Billion |
| Forecasted Market Value ( USD | $ 4.11 Billion |
| Compound Annual Growth Rate | 5.3% |
| Regions Covered | Africa, Middle East |
| No. of Companies Mentioned | 10 |
