The Peru beer market size reached around USD 2.33 Billion in 2024. The market is projected to grow at a CAGR of 3.50% between 2025 and 2034, reaching almost USD 3.29 Billion by 2034.
The shift towards non-alcoholic beverages has been inspired by the sober-curious movement among Gen Z in Peru, who are focusing on controlling their alcohol intake in social and private settings. This is contributing towards the shift towards non-alcoholic beer, which is manufactured through reverse osmosis and vacuum distillation and removes the alcoholic content from the beverage by up to 99.5%. This does not compromise the taste and quality of beer and caters to the increasing demand for beers among health-conscious consumers.
Increasing consumer inclination towards supporting small breweries that manufacture beers in unique flavours is expected to drive the Peru beer market development in the forecast period. Product innovation is driving the consumption of ready-to-drink beers in Peru. Hectic lifestyles among consumers are prompting an increase in the demand for time-saving and convenient beverages.
Sustainable packaging has also emerged as one of the key Peru beer market trends as consumers are seeking eco-friendly packaging for their canned/bottled beers. Many companies are running recycling programmes for their used beer bottles, which is contributing to increased consumer demand. As increasing innovations in packaging prioritise customer satisfaction, the Peru beer market is expected to record significant growth.
The resurging demand for hard seltzers is further anticipated to contribute to the Peru beer market development over the forecast period.
The shift towards non-alcoholic beverages has been inspired by the sober-curious movement among Gen Z in Peru, who are focusing on controlling their alcohol intake in social and private settings. This is contributing towards the shift towards non-alcoholic beer, which is manufactured through reverse osmosis and vacuum distillation and removes the alcoholic content from the beverage by up to 99.5%. This does not compromise the taste and quality of beer and caters to the increasing demand for beers among health-conscious consumers.
Increasing consumer inclination towards supporting small breweries that manufacture beers in unique flavours is expected to drive the Peru beer market development in the forecast period. Product innovation is driving the consumption of ready-to-drink beers in Peru. Hectic lifestyles among consumers are prompting an increase in the demand for time-saving and convenient beverages.
Sustainable packaging has also emerged as one of the key Peru beer market trends as consumers are seeking eco-friendly packaging for their canned/bottled beers. Many companies are running recycling programmes for their used beer bottles, which is contributing to increased consumer demand. As increasing innovations in packaging prioritise customer satisfaction, the Peru beer market is expected to record significant growth.
The resurging demand for hard seltzers is further anticipated to contribute to the Peru beer market development over the forecast period.
Market Segmentation
Peru Beer Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segmentsMarket Breakup by Product Type
- Lager
- Ale
- Others
Market Breakup by Category
- Standard Beer
- Premium Beer
Market Breakup by Distribution Channel
- On Trade
- Off Trade
Competitive Landscape
The key Peru beer market players are:
- Anheuser-Busch Inbev SA/NV
- Diageo Plc
- Heineken Holding NV
- Cervecería del Valle
- 7 VIDAS
- Jack Vled & Co.
- Real Craft Beer Company Sac
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Latin America Beer Market Overview
6 Peru Beer Market Overview
7 Peru Beer Market by Product Type
8 Peru Beer Market by Category
9 Peru Beer Market by Distribution Channel
10 Market Dynamics
12 Trade Data Analysis (HS Code: 223)
14 Competitive Landscape
Companies Mentioned
- Anheuser-Busch Inbev SA/NV
- Diageo Plc
- Heineken Holding NV
- Cervecería del Valle
- 7 VIDAS
- Jack Vled & Co.
- Real Craft Beer Company Sac
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 130 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 2.33 Billion |
| Forecasted Market Value ( USD | $ 3.29 Billion |
| Compound Annual Growth Rate | 3.5% |
| Regions Covered | Peru |
| No. of Companies Mentioned | 7 |
