The United States cosmetics market size reached USD 80.23 Billion in 2024. The market is expected to grow at a CAGR of 4.77% between 2025 and 2034, reaching USD 127.85 Billion by 2034.
Mass cosmetics play a significant role in boosting the United States cosmetics market growth by providing affordability.
They are generally priced lower than premium brands, making them accessible to a broader range of consumers, including those who are budget-conscious. Mass cosmetics, renowned for their affordability, are commonly stocked in supermarkets and drugstores. Their lower price points encourage regular usage, fostering customer loyalty. These products feature simple yet effective formulations suitable for diverse skin types, appealing to a wide consumer base, and ensuring brand stability in various economic climates.
Premium cosmetics differentiate themselves through top-tier ingredients and advanced formulas, delivering luxurious outcomes. Their upscale packaging enhances their exclusivity and prestige, appealing to consumers seeking sophistication. Tailored to specific needs like anti-ageing or vegan preferences, these products are marketed innovatively, leading to heightened profit margins for companies.
In February 2024, L'Oréal USA unveiled its 2024 Inclusive Beauty Fund, aimed at supporting small businesses and entrepreneurs in the beauty sector. Administered in collaboration with the NAACP's Economic Empowerment Fund and Hispanic Federation, L'Oréal has partnered with Global Giving to award 40 one-time grants to beauty industry small businesses and entrepreneurs across the United States.
Mass cosmetics play a significant role in boosting the United States cosmetics market growth by providing affordability.
They are generally priced lower than premium brands, making them accessible to a broader range of consumers, including those who are budget-conscious. Mass cosmetics, renowned for their affordability, are commonly stocked in supermarkets and drugstores. Their lower price points encourage regular usage, fostering customer loyalty. These products feature simple yet effective formulations suitable for diverse skin types, appealing to a wide consumer base, and ensuring brand stability in various economic climates.
Premium cosmetics differentiate themselves through top-tier ingredients and advanced formulas, delivering luxurious outcomes. Their upscale packaging enhances their exclusivity and prestige, appealing to consumers seeking sophistication. Tailored to specific needs like anti-ageing or vegan preferences, these products are marketed innovatively, leading to heightened profit margins for companies.
In February 2024, L'Oréal USA unveiled its 2024 Inclusive Beauty Fund, aimed at supporting small businesses and entrepreneurs in the beauty sector. Administered in collaboration with the NAACP's Economic Empowerment Fund and Hispanic Federation, L'Oréal has partnered with Global Giving to award 40 one-time grants to beauty industry small businesses and entrepreneurs across the United States.
Market Segmentation
United States Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Product
- Hair Care
- Skin and Sun Care
- Makeup and Color Cosmetics
- Fragrances and Deodorants
- Others
Market Breakup by Gender
- Men
- Women
Market Breakup by Price Range
- Mass
- Premium
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Store
- Online
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 North America Cosmetics Market Overview
6 United States Cosmetics Market Overview
7 United States Cosmetics Market by Product
8 United States Cosmetics Market by Gender
9 United States Cosmetics Market by Price Range
10 United States Cosmetics Market by Distribution Channel
11 United States Cosmetics Market by Region
12 Market Dynamics
14 Trade Data Analysis (HS Code - 334)
16 Competitive Landscape
Companies Mentioned
- L’oreal S.A.
- The Estée Lauder Companies Inc.
- Procter & Gamble Co.
- Beiersdorf AG
- Groupe Clarins
- Unilever Plc
- Kao Corp.
- Shiseido Co. Ltd.
- Revlon Inc.
- Coty Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 80.23 Billion |
| Forecasted Market Value ( USD | $ 127.85 Billion |
| Compound Annual Growth Rate | 4.7% |
| Regions Covered | United States |
| No. of Companies Mentioned | 10 |
