The United States wine market was approximately USD 72.43 Billion in 2024. The market is assessed to grow at a CAGR of 6.00% between 2025 and 2034, reaching a value of USD 129.71 Billion by 2034.
There are nearly 3,000 vineyards across the US and the country is also a leading importer of wine on a global scale. Total wine consumption in the USA reached 964 million gallons in 2022. The consumption of wine is associated with several benefits, including its ability to lower bad cholesterol, reduced risk of cardiovascular diseases, and increased antioxidant activity. The market benefits from high purchasing power of the population and diverse varieties offered.
With the increasing awareness regarding environmental protection and sustainability, a significant percentage of US consumers are demanding eco-certified wines and are willing to pay more for the same. Further, there is a rise in the importance of social media marketing and companies are increasingly utilising platforms like Instagram to increase their customer reach.
As per the United States wine market analysis, off-trade distribution channels are preferred by most Americans for purchasing wine because it is cost effective and drinking at home enables them to control their alcohol intake. Off-trade distribution channels includeliquorstores,grocerystores, tasting rooms, and online channels. This demand is especially high for semi-sweet and fruity wine, for which customers spend up to $99 per bottle on special occasions.
California is one of the top producers and consumers of wine in the country. It has a Mediterranean like climate characterised by warm, sunny summers and mild, wet winters which is ideal for grape cultivation and fermentation, making it one of the biggest wine producing states in the USA.
There are nearly 3,000 vineyards across the US and the country is also a leading importer of wine on a global scale. Total wine consumption in the USA reached 964 million gallons in 2022. The consumption of wine is associated with several benefits, including its ability to lower bad cholesterol, reduced risk of cardiovascular diseases, and increased antioxidant activity. The market benefits from high purchasing power of the population and diverse varieties offered.
With the increasing awareness regarding environmental protection and sustainability, a significant percentage of US consumers are demanding eco-certified wines and are willing to pay more for the same. Further, there is a rise in the importance of social media marketing and companies are increasingly utilising platforms like Instagram to increase their customer reach.
As per the United States wine market analysis, off-trade distribution channels are preferred by most Americans for purchasing wine because it is cost effective and drinking at home enables them to control their alcohol intake. Off-trade distribution channels includeliquorstores,grocerystores, tasting rooms, and online channels. This demand is especially high for semi-sweet and fruity wine, for which customers spend up to $99 per bottle on special occasions.
California is one of the top producers and consumers of wine in the country. It has a Mediterranean like climate characterised by warm, sunny summers and mild, wet winters which is ideal for grape cultivation and fermentation, making it one of the biggest wine producing states in the USA.
United States Wine Market Segmentation
United States Wine Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Product Type:
- Sparkling Wine
- Still Wine
- Others
Market Breakup by Colour:
- Rose Wine
- Red Wine
- White Wine
- Others
Market Breakup by Distribution Channel:
- On-Trade
- Off-Trade
Market Breakup by Region:
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Competitive Landscape
The market players offer distinctive and exclusive wines to meet the evolving demands of consumers and provide them with high quality products to enhance their drinking experience.- The Wine Group
- E. & J. Gallo Winery
- Trinchero Family Estates
- Constellation Brands, Inc.
- Casella Wines Pty Limited
- Delicato Family Wines
- Treasury Wine Estates Limited
- Palm Bay International, Inc.
- Kendall-Jackson
- Deutsch Family Wine & Spirits
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 North America Wine Market Overview
6 United States Wine Market Overview
7 United States Wine Market by Product Type
8 United States Wine Market by Colour
9 United States Wine Market by Distribution Channel
10 United States Wine Market by Region
11 Market Dynamics
12 Competitive Landscape
Companies Mentioned
- The Wine Group
- E. & J. Gallo Winery
- Trinchero Family Estates
- Constellation Brands, Inc.
- Casella Wines Pty Limited
- Delicato Family Wines
- Treasury Wine Estates Limited
- Palm Bay International, Inc.
- Kendall-Jackson
- Deutsch Family Wine & Spirits
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 105 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 72.43 Billion |
| Forecasted Market Value ( USD | $ 129.71 Billion |
| Compound Annual Growth Rate | 6.0% |
| Regions Covered | United States |
| No. of Companies Mentioned | 10 |
