North America Electric Motors Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2025-2034)

The North America electric motors market was valued at USD 32.18 Billion in 2024. The market is expected to grow at a CAGR of 5.30% during the forecast period of 2025-2034 to attain a value of USD 53.93 Billion by 2034.

North America Electric Motors Market Analysis

The electric motors market in North America is expected to grow due to the increasing adoption of automation and mechanisation across several industries, the growing demand for robotics and autonomous robots, and the rising demand for energy-efficient electric motors. For example, the U.S. Department of Energy has implemented the Integral Horsepower Motor Rule, which requires all electric motors with a power rating of 1 to 500 horsepower to meet certain energy efficiency standards.

The rise in demand for superior machine control in the automotive industry, owing to the high efficiency of AC synchronous motors, is fuelling the growth of the North America electric motors market. The adoption of electric motors in the automotive industry is expected to continue to grow in the coming years, driven by the increasing demand for electric vehicles. For example, Tesla, the leading electric vehicle manufacturer, uses electric motors in its vehicles, and the company is continuously working on improving the efficiency and performance of its electric motors.

North America Electric Motors Market Growth

The increasing focus on energy conservation and sustainability has led to higher adoption of energy-efficient electric motors. The demand for motors that reduce energy consumption while maintaining high performance is driving growth in industries like manufacturing, HVAC, and automotive. The shift towards electric mobility is a major growth driver in the North America electric motors industry. The rise in electric vehicle adoption, particularly in the United States and Canada, is increasing the demand for electric motors used in EVs, such as those in electric drivetrains and charging infrastructure.

As industries aim to improve productivity and efficiency, the integration of electric motors in automation systems, robotics, and machinery is growing. Electric motors are essential in driving industrial machines, conveyor belts, and other automated equipment, which is boosting the market.

Key Trends and Developments

Growing demand for energy-efficient electric motors, the rising popularity of axial flux motors, and the trend of automation in the industry are some major trends aiding the market growth.

September 2024

Volvo CE announced that it is expanding its electric Lineup with the introduction of the L120 Electric wheel loader and EC230 Electric excavator in North America electric motors industry which can be used for commercial applications and offers performance comparable to its diesel counterparts.

September 2024

General Motors Company announced that it has plans to provide customers access to around 17,800 Tesla Superchargers in collaboration with GM-approved North American Charging Standard (NACS) DC adapter.

September 2024

Monroe Capital LLC announced that it aims to launch a new fund, The Drive Forward Fund LP, worth USD 1 billion in loans to small auto suppliers for transitioning from gasoline-powered to electric vehicles (EVs).

June 2024

General Motors in North America electric motors industry announced the launch of the innovative axial flux motor which could be used for small EVs as they can address the shortcomings of other motors and offer superior powerbands.

Rising Demand for Energy-Efficient Electric Motors

There has been a rise in demand for energy-efficient motors in the region as they use less input power (kW) compared to standard motors while offering the same output power as them. These motors are generally 2-8% more efficient compared to the standard motors as they are made up of better materials. These motors offer more savings on appliances in the long run and can also be beneficial to the environment, which can contribute to the overall North America electric motors demand, specifically among energy-conscious customers._x000D_

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As per the Energy Policy and Conservation Act (EPCA) of the USA, appliances and equipment should meet set energy efficiency standards. The Department of Energy (DOE) has set minimum efficiency standards under EPCA, which fuels the demand for energy-efficient motors. Moreover, under the National Electrical Manufacturers Association (NEMA) Premium Efficiency Program, several market players and DOE promote the sales of premium-efficiency motors.

Burgeoning Popularity of Axial Flux Motors

The rising popularity of axial flux motors in electric vehicles is a major trend of North America electric motors market. Axial flux motors offer numerous benefits compared to radial flux motors. For instance, their Magnetic flux is parallel to the axis of rotation which makes them more powerful with a lower weight density. These electric motors have lately been finding growing applications in electric motorcycles, vehicles, and even aircraft. Major automaker, Mercedes is looking for investment in YASA, an axial flux motor provider which can affect the North American market. Another company Renault has established a partnership with WHYLOT for deploying axial flux motors in its hybrid vehicles from 2025._x000D_

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Furthermore, ExOne, an additive market player in North America electric motors market announced in 2021 that it is collaborating with Maxxwell Motors, an American manufacturer, for the development of a copper e-winding design in the axial flux electric motors. These motors were designed to find usage in electric cars and other heavy-duty vehicles.

Trend of Automation in the Industry

The rising trend towards automation and industry 4.0 in the North American market is significantly boosting the demand for electric motors in end-use sectors such as food and beverage, and manufacturing, among others. These motors are mainly used for the assembly, packaging, and material handling applications in the manufacturing sector, boosting the North America electric motors market value. In 2022, the manufacturing sector contributed USD 2.3 trillion to the US GDP, which is around 11.4% of the total GDP. By the combination of the direct and indirect value provided by the manufacturing sector, this sector contributed around 24% to the total GDP, establishing its importance in the country._x000D_

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Favourable government policies such as Make in America" and the Bipartisan Innovation Act promoted automation in the manufacturing sector, which was expected to boost the demand for low-voltage electric motors which are cost and energy-efficient.

Deployment in Agriculture Sector

Electric motors have been finding rising usage in the agricultural sector for seeding, harvesting, and packaging purposes, among others. For instance, electric motors can be readily used to power driverless tractors and robots for maintaining the total number of seeds that are sown. It is later used in the packaging and distribution facilities for offering automated and quick packing services of fruits and vegetables. These motors can also be used in collaboration with autonomous and connected machinery such as sensors and AI algorithms for communication between tractors, sprayers, and harvesters for real-time data exchange between them to increase productivity, further increasing the North America electric motors market revenue._x000D_

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In 2023, the agriculture, food, and related sectors contributed around 5.6% to the total US GDP and out of this, farms contributed around 0.7% to the total GDP. This strong growth in the agricultural and other sectors is increasing the demand for automated machinery including electric motors.

North America Electric Motors Market Trends

There is a growing demand for energy-efficient electric motors that consume less power while delivering optimal performance. These motors, often 2-8% more efficient than standard ones, help reduce operational costs and environmental footprints, aligning with sustainability goals.

The automotive industry in North America electric motors market is rapidly transitioning towards electric mobility, with a notable increase in EV adoption. This shift boosts demand for electric motors, particularly AC synchronous motors, which are prevalent in EVs due to their durability and efficiency. Moreover, industries in region are increasingly integrating automation and robotics to enhance productivity and precision. Electric motors are essential in automated systems, leading to higher demand across manufacturing sectors.

North America Electric Motors Market Restraints

The cost of eco-friendly and advanced electric motors is much higher compared to standard motors which can hinder their adoption among SMEs who are looking to enhance their technologies. Strict environmental regulations and standards further require the North America electric motors market players to constantly innovate to meet the energy emission standards of the country, which may be difficult for smaller players. For instance, the Energy Independence and Security Act (EISA) consists of strict efficiency requirements for electric motors under which they must meet the premium efficiency levels. The Environmental Protection Agency (EPA) Motor Standards also impact the production of motors due to its strict environmental regulations for regulating greenhouse gas (GHG) emissions.

As per the North America electric motors market dynamics and trends, fluctuations in the prices of raw materials used in electric motors such as copper, aluminium, and steel, among others, can also affect the production costs, impacting its overall profitability.

North America Electric Motors Industry Segmentation

“North America Electric Motors Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments.

Market Breakup by Type

• AC
• DC

Market Breakup by Voltage

• Less Than 1 kV
• Between 1kV-6kV
• Higher Than 6 kV

Market Breakup by Power Output

• Up to 1 HP
• More Than 1 HP

Market Breakup by Application

• Residential
• Commercial
• Industrial
• Transportation
• Agriculture

Market Breakup by Region

• United States of America
• Canada

North America Electric Motors Market Share

By Type Insights

AC motors run on alternating current and occupy a significant market share as they are increasingly used in various industrial, commercial, and household applications. They are widely used in HVAC systems, industrial machinery, and household appliances, among others, due to their high efficiency and cost-effectiveness, contributing to the growth of the North America electric motors industry.

DC motors are finding usage in applications where precise speed control and high torque are required such as electric vehicles, robotics, and industrial automation. These motors are known for their superior efficiency, low maintenance, and high performance, among others.

By Voltage Insights

As per the North America electric motors industry analysis, the adoption of motors ranging 21-60 V in HVAC sectors, owing to the heat dissipation, is anticipated to exhibit high demand for these motors in the coming years. Additionally, the increase in demand for medium to large voltage motors, particularly in emerging wind power markets, is further expected to fuel the market growth. For example, companies like ABB and General Electric offer a range of medium to large voltage electric motors for industrial and commercial applications.

By Power Output Insights

Motors with a power output of less than 1 HP are finding usage in household appliances such as blenders, fans, and refrigerators as well as light industrial machinery due to their superior energy efficiency and low power consumption, positively impacting the North America electric motors demand forecast. Motors with a power output of more than 1 HP are finding use in heavier industrial applications such as large farm machinery, pumps, and compressors, among others, due to their high torque and durability.

By Application Insights

The industrial machinery segment is the largest end-use segment for electric motors in North America, accounting for the highest electric motors market share in North America. For instance, companies like Rockwell Automation and Siemens offer a wide range of electric motors for industrial applications, such as pumps, fans, and compressors.

North America Electric Motors Market Regional Insights

United States North America Electric Motors Market Growth

The market growth in the country is driven by rising demand from end-use sectors such as industrial machinery and electric vehicles, among others, which is expected to boost the North America electric motors demand growth.

As per industryselect.com, in February 2024, the US industrial machinery manufacturers had annual sales of USD 1.4 trillion, from which 63% of the sales were in the domestic market. As of July 2024, there were around 3.3 million electric vehicles (EVs) on the road in the United States, and in 2023 around 18% of the cars sold were EVs, which created significant demand for electric motors.

Canada North America Electric Motors Market Drivers

The rising demand for electric motors in the automotive, industrial, and consumer electronics sectors, among others, is boosting the market growth in the region. The Zero-Emission Vehicle Awareness Initiative granted around CAD 600 million to the ZEV Awareness Initiative and this initiative includes coast-to-coast fast-charging setups for subsidies for EVs as well as CAD 5,000 for buyers of zero-emission vehicles, which is expected to boost the North America electric motors market opportunities.

The country has also been investing around CAD 2.75 billion from 2021 to 2026 for the electrification of public transit and to add 5,000 electric buses across the country.

Competitive Landscape

Market players are focused on product development based on R&D in electric motor manufacturing to gain maximum revenue benefits. The companies are heavily investing in producing electric motors for industrial applications, including power generation, oil and gas, and transportation which can boost the demand of North America electric motors market. Their motors are designed for durability and energy efficiency, especially in high-demand environments. Some companies are also offering automation and smart manufacturing solutions.

ABB Ltd.

This company is a key player in market, focusing on both low- and high-voltage motors for industries like automotive, energy, and industrial automation.

Robert Bosch GmbH

Bosch is a German multinational engineering and technology company that operates across a wide range of sectors such as automotive, industrial technology, consumer goods, and energy and building technology.

Hitachi Ltd.

It is a Japanese multinational corporation which is involved in the production of motors for electric vehicles, as well as high-efficiency industrial motors. The company has been a key player in developing electric powertrains for EVs and hybrid vehicles, focusing on energy-efficient solutions to meet the growing demand for green technologies.

Other major North America electric motors market players are Johnson Electric Holdings Limited, AMETEK. Inc., Siemens AG, Toshiba International Corporation, TECO-Westinghouse Motor Company, Maxon International ltd., and Warfield Electric Company, among others.

Innovative Startups in North America Electric Motors Market

Several startups are readily focused on the electrification of existing vehicle fleets. Through partnerships with companies like Rockwell Automation, ZEVx has been deploying electric motor retrofitting kits, helping legacy automotive companies transition to electric solutions more quickly. Several startups are also offering electric motors in-house for their buses and trucks and securing multiple orders across Canada and the U.S. for school buses and public transport.

Effenco

It is a Canadian company in the electric motors market in North America which provides hybrid-electric solutions for heavy-duty trucks. Effenco's electric powertrain systems are designed to enhance the efficiency of trucks used in various industries, including waste management and urban delivery, by leveraging capacitors and artificial intelligence to improve power distribution. It has also been focused on electrification projects across Canada, helping to integrate electric motors into existing vehicle fleets and municipal operations.

Enedym Inc.

A Canadian startup based in Ontario, Enedym specialises in switched reluctance motors (SRM) for electric vehicles. The company has gained attention for its innovative motor designs, which offer higher efficiency and lower cost than traditional electric motors. In 2022, Enedym partnered with Sona BLW Precision Forgings to develop next-generation electric motors for EVs, positioning itself as a growing force in the automotive electrification market.