Europe Perfume Market Report and Forecast 2025-2034

The Europe perfume market was valued at USD 19.61 Billion in 2024. The industry is expected to grow at a CAGR of 3.80% during the forecast period of 2025-2034 to attain a valuation of USD 28.47 Billion by 2034.

Europe Perfume Market Growth

The Europe perfume market growth is boosted by the different types of perfumes that cater to the changing needs of consumers.

Parfum is also referred to as perfume extract and has a rather high percentage of perfume oils in its formulation. Parfums often offer a long-lasting smell due to their high concentration, they can last from anywhere between several hours to several days. It may be the most luxurious and expensive option among all the perfume types, appealing to people who prioritize longevity over intensity.

Brands in the European perfume industry are segmented into mass brands and premium brands as they compete to capture more market share. As of April 2024, a leading player in the Spanish beauty and fragrance industry Puig Brands SA decided to go public at a valuation of USD 14.9 billion.

Eau de colognes are a lighter fragrance and have only a fraction of the concentration of perfume oil that is present in parfum. Eau de colognes are known for their freshness and citrusy notes which makes them a rather popular choice as daytime perfumes. Their concentration allows for them to be applied more liberally, users often have to spritz the fragrance onto skin or clothing.

Europe Perfume Market Segmentation

Europe Perfume Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Parfum
• Eau De Cologne (EDC)
• Eau De Parfum (EDP)
• Eau De Toilette (EDT)
• Others

Market Breakup by Product Type:

• Mass
• Premium

Market Breakup by End User:

• Men
• Women
• Unisex

Market Breakup by Distribution Channel:

• Offline
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Others
• Online

Market Breakup by Region:

• Germany
• United Kingdom
• France
• Italy
• Others

Europe Perfume Market Share

In the perfume market in Europe the segment targeting men comprises a diverse range of perfumes which are often specifically formulated to appeal to a masculine cohort. Men's perfumes tend to feature woody and spicy notes, however, there is a growing trend towards more niche scents catering to different tastes.

Leading Companies in the Europe Perfume Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.

• Estee Lauder Companies Inc.
• Chanel SA
• LVMH Moet Hennessy Louis Vuitton SE
• Hermès International S.A.
• Shiseido Co.,Ltd.
• Burberry Group PLC
• Dolce & Gabbana S.r.l.
• Kering SA
• PVH Corp.
• Ralph Lauren Corporation
• Natura &Co.
• Others

Major market players are expanding their outreach through investments in sustainability and use of ethically sourced materials along with the rising popularity of niche and indie perfume brands offering artisanal and unique fragrances.