The Italy cosmetics market size reached USD 12.80 Billion in 2024. The market is expected to grow at a CAGR of 3.36% between 2025 and 2034, reaching USD 17.81 Billion by 2034.
Skin and sun care products drive the Italy cosmetics market growth with formulations like moisturizers, serums, and creams enriched with retinol, hyaluronic acid, and antioxidants.
These components aid in diminishing wrinkles, fine lines, and age spots, enhancing skin's youthful glow. Skin and sun care products in the cosmetics market provide essential protection against UV damage, preventing sunburn and premature ageing. They offer anti-ageing benefits, hydration, acne treatment, and sensitivity care. New specialized treatments target skin concerns, promoting overall well-being with personalized regimens.
In October 2023, E.l.f.'s chief marketing officer facilitated the beauty brand's expansion into Italy through Douglas. After establishing an online presence, E.l.f. expanded to 105 Douglas stores, driven by consumer demand.
Hair care products in the cosmetics market are vital for maintaining healthy hair and catering to diverse hair types. They allow for versatile styling, repair damage from styling and the environment, and prioritize scalp health with specialized treatments. Colour protection products also preserve vibrancy, meeting various hair needs.
Skin and sun care products drive the Italy cosmetics market growth with formulations like moisturizers, serums, and creams enriched with retinol, hyaluronic acid, and antioxidants.
These components aid in diminishing wrinkles, fine lines, and age spots, enhancing skin's youthful glow. Skin and sun care products in the cosmetics market provide essential protection against UV damage, preventing sunburn and premature ageing. They offer anti-ageing benefits, hydration, acne treatment, and sensitivity care. New specialized treatments target skin concerns, promoting overall well-being with personalized regimens.
In October 2023, E.l.f.'s chief marketing officer facilitated the beauty brand's expansion into Italy through Douglas. After establishing an online presence, E.l.f. expanded to 105 Douglas stores, driven by consumer demand.
Hair care products in the cosmetics market are vital for maintaining healthy hair and catering to diverse hair types. They allow for versatile styling, repair damage from styling and the environment, and prioritize scalp health with specialized treatments. Colour protection products also preserve vibrancy, meeting various hair needs.
Market Segmentation
Italy Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Product
- Hair Care
- Skin and Sun Care
- Fragrances and Deodrants
- Makeup and Color Cosmetics
- Others
Market Breakup by Gender
- Men
- Women
- Unisex
Market Breakup by Price Range
- Mass
- Premium
Market Breakup by Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Channels
- Others
Market Breakup by Region
- North-West
- North-East
- Central
- South
Competitive Landscape
The Italy cosmetics market key players are:
- Lush Limited
- L'Oréal S.A.
- The Estée Lauder Companies Inc.
- Beiersdorf AG
- Kao Corporation
- Christian Dior Couture SA
- Revlon, Inc.
- Shiseido Company, Limited
- KIKO SpA
- Collistar SpA
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Europe Cosmetics Market Overview
6 Italy Cosmetics Market Overview
7 Italy Cosmetics Market by Product
8 Italy Cosmetics Market by Gender
9 Italy Cosmetics Market by Price Range
10 Italy Cosmetics Market by Distribution Channel
11 Italy Cosmetics Market by Region
12 Market Dynamics
13 Trade Data Analysis (HS Code - 334)
14 Competitive Landscape
Companies Mentioned
- Lush Limited
- L’Oréal S.A.
- The Estée Lauder Companies Inc.
- Beiersdorf AG
- Kao Corporation
- Christian Dior Couture SA
- Revlon,Inc.
- Shiseido Company, Limited
- KIKO SpA
- Collistar SpA
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 120 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 12.8 Billion |
| Forecasted Market Value ( USD | $ 17.81 Billion |
| Compound Annual Growth Rate | 3.3% |
| Regions Covered | Italy |
| No. of Companies Mentioned | 10 |
