United Kingdom World Cup Retail Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

The United Kingdom world cup retail market size is projected to grow at a CAGR of 2.30% between 2025 and 2034. The market is being driven by the increasing number of sports enthusiasts in the United Kingdom.

Key Takeaways

World Cup is an international championship hosted between multiple countries to award the world's best sports playing team (basketball, hockey, and football, among others). This event is enjoyed in multiple ways in the UK, with food and beverages, in themed parties with sports-based decorations, and with clothing merchandise. Upcoming events such as FIFA World Cup 2026, ICC Men's T20 World Cup 2024, and Rugby World Cup 2024 are expected to bolster the market growth in the forecast period.

The United Kingdom world cup retail market is being driven by the growing attraction of sports and sportspersons among children and adults in the UK. This has prompted a rise in the sale of various sports goodies and this trend is expected to sustain over the forecast period. Another major factor contributing to an increase in market size includes the customisation of sports clothing and footwear.

Key Trends and Developments

Rising use of decorative items in home parties; increase in impulse buying; use of the latest technologies; and organisation of World Cup matches in the UK are the major trends impacting the United Kingdom world cup retail market growth.

United Kingdom World Cup Retail Market Trends

During world cup events, companies are developing marketing strategies aimed at increasing impulsive buying behaviour among consumers. Shopkeepers also place their goods at convenient and easy to appear locations while pricing their products at low rates to surge impulse purchase. With the growing popularity of sports like football and cricket in the UK, the demand for world cup retail commodities is expected to grow significantly.

One of the key factors aiding the United Kingdom world cup retail market expansion include the growing reliance on technologically advanced devices and applications by retailers to boost sales of their merchandise. Shopkeepers are using data analytics tools to detect instances of fraud and improve workforce management processes. This is enabling them to provide a better shopping experience to the customer and preventing loss of goods.

Market Segmentation

“United Kingdom World Cup Retail Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Food and Beverages
• Clothing and Merchandise
• Decorative Items

Food and beverages expected to dominate the United Kingdom world cup retail market share over the forecast period.

Foods and beverages are expected to lead the market in the coming years. Foods like pizza and wine are especially popular among Britishers and their consumption significantly rises during tournament season. Many people host sports-based theme parties, which can lead to an increase in demand for decorative items.

Clothing and merchandise are extremely popular among sports enthusiasts in the UK and their demand is expected to increase with the rising popularity of players across various sports, including football, cricket, and basketball, among others.

The increasing launches of promotional events by retailers and the rising sales of merchandise and clothing from e-commerce channels are also positively impacting the United Kingdom world cup retail market growth.

Competitive Landscape

The market players are designing products in line with evolving customer demands.

Other key players in the United Kingdom world cup retail market include Nike, Inc., Adidas AG, Amazon.com, Inc., PUMA SE, A.G. Barr p.l.c., and Elston and Son, among others.