The Colombia liquor market size is estimated to expand at a CAGR of 5.40% between 2025 and 2034.
The Colombia liquor market growth is driven by the rising consumption of alcoholic beverages by adults at social gatherings and corporate events. It is anticipated that the target market will further expand in the upcoming years, as major alcoholic beverage producers dedicate additional resources to introduce beverages with unique and exotic flavours.
The on-trade segment, which includes restaurants and pubs, significantly contributes to the sales of the product. Additionally, Colombia is a highly sought-after vacation destination worldwide, attracting numerous visitors during the holiday season. This influx of tourists has a significant influence on the sales of liquor, as people prefer to consume beverages during their vacations, consequently driving up the Colombia liquor market share.
Beer enjoys a significant market demand, with consumption per capita in Colombia reaching 48.9 litres in 2021. This marked a 24.7% increase compared to the previous year. Colombia has historically experienced fluctuations in beer consumption per capita. The increasing beer consumption in the country can be attributed to increasing disposable incomes and rapid urbanisation. Further, the consumer interest in other beverage types is also increasing, with the U.S. whiskeys and bourbons experiencing a surge in popularity. However, the major source of whisky for the Colombian market is the UK.
Women are emerging as a significant consumer market for alcoholic beverages. They are demanding sophisticated beverages and drinks that guarantee improved experience. The increasing participation of women in workforce and their rising preference for premium beverages provide lucrative opportunities for the market expansion.
The Colombia liquor market growth is driven by the rising consumption of alcoholic beverages by adults at social gatherings and corporate events. It is anticipated that the target market will further expand in the upcoming years, as major alcoholic beverage producers dedicate additional resources to introduce beverages with unique and exotic flavours.
The on-trade segment, which includes restaurants and pubs, significantly contributes to the sales of the product. Additionally, Colombia is a highly sought-after vacation destination worldwide, attracting numerous visitors during the holiday season. This influx of tourists has a significant influence on the sales of liquor, as people prefer to consume beverages during their vacations, consequently driving up the Colombia liquor market share.
Beer enjoys a significant market demand, with consumption per capita in Colombia reaching 48.9 litres in 2021. This marked a 24.7% increase compared to the previous year. Colombia has historically experienced fluctuations in beer consumption per capita. The increasing beer consumption in the country can be attributed to increasing disposable incomes and rapid urbanisation. Further, the consumer interest in other beverage types is also increasing, with the U.S. whiskeys and bourbons experiencing a surge in popularity. However, the major source of whisky for the Colombian market is the UK.
Women are emerging as a significant consumer market for alcoholic beverages. They are demanding sophisticated beverages and drinks that guarantee improved experience. The increasing participation of women in workforce and their rising preference for premium beverages provide lucrative opportunities for the market expansion.
Market Segmentation
Colombia Liquor Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Type
- Tequila
- Whiskey
- Vodka
- Rum
- Brandy
- Gin
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Convenience Stores
- Online
- Others
Competitive Landscape
The market participants are directing their attention towards the establishment of microbreweries and the production of craft beers, which are highly sought after due to their distinctive flavours and artisanal characteristics.- Diageo Plc
- Pernod Ricard S.A.
- Bacardi Ltd.
- Dictador
- Industria Licorera de Caldas
- William Grant & Sons Ltd.
- Parce Rum
- RON LA HECHICERA S.A.S.
- Empresa de Licores de Cundinamarca
- Fábrica de Licores y Alcoholes de Antioquia
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Latin America Liquor Market Overview
6 Colombia Liquor Market Overview
7 Colombia Liquor Market by Type
8 Colombia Liquor Market by Distribution Channel
9 Market Dynamics
11 Trade Data Analysis (HS Code - 228)
13 Competitive Landscape
Companies Mentioned
- Diageo Plc
- Pernod Ricard S.A.
- Bacardi Ltd.
- Dictador
- Industria Licorera de Caldas
- William Grant & Sons Ltd.
- Parce Rum
- RON LA HECHICERA S.A.S.
- Empresa de Licores de Cundinamarca
- Fábrica de Licores y Alcoholes de Antioquia
